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First Time Bikers

To help break down the barriers to bicycling for new and returning riders, we developed Ride Spot, a mobile app and online community platform designed to make every bike ride easier, safer and more fun. Throughout the COVID-19 pandemic and the resulting bike boom that introduced thousands of first-time riders to bicycling, we launched multiple campaigns aimed at keeping these new riders on their bikes and finding joy, freedom and opportunity on two wheels.