First Time Bikers
To help break down the barriers to bicycling for new and returning riders, we developed Ride Spot, a mobile app and online community platform designed to make every bike ride easier, safer and more fun. Throughout the COVID-19 pandemic and the resulting bike boom that introduced thousands of first-time riders to bicycling, we launched multiple campaigns aimed at keeping these new riders on their bikes and finding joy, freedom and opportunity on two wheels.
PeopleForBikes at Work on First Time Bikers
Marley Blonsky Takes On Size Inclusion in Bicycling
September 9th, 2022