Nearly 300 industry members power the PeopleForBikes Coalition. Together, we represent the business voice of bicycling in the U.S., extending the resources, reach and influence of bike companies nationwide.
Corporate members of PeopleForBikes have exclusive access to NPD sell through reports of retail sales by product, category and subcategory. You’ll also have access to our Business Intelligence Hub which houses ridership trends, retail sales and consumer insights.
We lobby elected officials and work with decision makers at all levels of government to create an environment for biking that benefits your customers and your business.
PeopleForBikes works within the bike industry and mainstream media to promote and encourage bicycling among the general public, helping introduce new riders and new customers to the industry.
Electric bicycle laws vary by state, city and municipality and can be confusing for riders, retailers and suppliers. PeopleForBikes is making riding an electric bicycle easier and more accessible for all Americans by working to create clear rules on how and where people can ride them.
We work to advance trade policies that allow U.S. bicycle companies to proactively plan their supply chains, adjust production to meet demand, invest in the future of the industry and increase wages.
The success of the industry hinges on our collective power as bike businesses. Our webinars are carefully selected to offer insight on high priority and relevant topics to the bike industry.
Members receive discounted registration to Outdoor Industry Association (OIA) Sustainability Boot Camps and the OIA Climate Action Corps. Certification companies also offer members discounts on product certifications and training.
Members qualify for a free Affiliate Supporter account on Ride Spot, our online platform designed to engage and activate riders. To set up your account, email firstname.lastname@example.org.
Network with fellow industry professionals at our Bicycle Leadership Conference, DRAFT meetups and other PeopleForBikes events.
PeopleForBikes Subcommittees shape the future of the bike industry. We encourage current or future leaders from member companies to join a subcommittee to help create an environment where bicycling and bike businesses thrive.
Members can access our industry-standardized bicycle owner’s manual at a discounted annual licensing fee.
Leveraging the digital platform Ride Spot, PeopleForBikes will assist in developing a bike benefits program for member companies to encourage staff to ride more often, helping advance company objectives around sustainability, employee wellness, recruitment and retention.
Dues are calculated on annual sales revenue: $1,250 for every $1 million in U.S. bicycle-related sales. Minimum membership dues are $1,000 for companies with less than $1 million in sales. Payments are generally a tax-deductible business expense.
Retailers can support our work by becoming an Affiliate supporter of PeopleForBikes and gain access to additional engagement tools on Ride Spot.