When you pass a group of kids on bicycles, it’s hard not to smile — there’s something innately joyful about the sight. There’s also an underlying assumption that everything about the act, from the socialization to the time spent outdoors engaged in physical activity, is good for them. New research affirms that gut feeling.

Published on October 12, 2023, in Frontier in Sports and Active Living, a new study from researchers at Loma Linda University (LLU) reveals the positive impact of cycling education on the psychosocial well-being of students. The research is the result of a collaboration between LLU and the youth cycling nonprofit Outride, examining the impact of Outride’s in-school cycling programs on the mental health of middle schoolers. 

"Our findings were incredibly encouraging,” says Dr. Sean Wilson, LLU professor and senior author of the study. “A large proportion of students had a positive learning experience and continued interest in cycling,” 

“As a learning organization, we really want to understand how bicycling can improve the lives of youth in their communities,” says Dr. Esther Walker, senior research manager at Outride. 

Anonymous surveys were collected before and after the program in 20 schools in North America, with psychosocial well-being quantified using the WHO-5 Well-Being Index and the Pediatric Symptom Checklist (PSC-17-Y). The former is a short, five-item, self-report questionnaire that assesses positive well-being and primarily assesses for depression, while the latter is a widely used measure of psychosocial functioning, with lower scores representing greater well-being. According to the study, participation in R4F was associated with improved psychosocial well-being among middle school youth in the United States. 

“It was really encouraging to see such a positive student response to a cycling-specific physical education program,” says Fletcher Dementyev, a research fellow at LLU and first author of the paper. “This result motivates us, and hopefully others, to continue investigating and developing cycling as a pathway to improved health and well-being in adolescents.”

“By providing access to bikes, a safe environment to learn to ride, and the confidence to ride independently, we can really help to create healthy pathways,” says Walker. “As youth are facing worrying levels of physical inactivity and mental health challenges, finding those activities that get them excited to participate is really important.”

PeopleForBikes’ 2022 Bicycling Participation Report reflects this trend: While 49% of youth ages 3-17 rode a bicycle at least once in 2022, ridership among younger Americans has continued to drop since 2016.

“Our program data shows that access to bikes at home, as well as safe places to ride, is not equitable across the student population,” said Walker, noting that programs like R4F, which take place during the school day and provide all necessary materials, gives everyone the opportunity to learn a skill they can use throughout their life. "While bicycling can certainly contribute positively to one's day-to-day life, to see large-scale improvements, we need changes in policy and reductions in systematic disparities in access to nutrition, health services, safe environments, and beyond.”

As school systems, educators, policymakers, and healthcare professionals work together to address the mental health challenges facing today's youth, this study provides valuable insights into the potential of cycling programs to enhance the mental well-being of young people across the U.S. University-backed research is showing the benefits that come along with getting more kids on bikes. Communities should listen.  

Interested in learning more? Follow Outride on Instagram and Facebook to stay up-to-date with their work to improve the well-being of youth through research-backed cycling programs.

Research Highlights the Positive Impact of In-School Cycling

When in Washington, D.C., Congressman Earl Blumenauer doesn't drive. That’s an incredible feat considering Blumenauer is 75 years old and has served as a Democratic representative for Oregon’s 3rd congressional district since 1996. For decades, the congressman has commuted to Capitol Hill and around town by bike, living his values while simultaneously advocating for bicycling at the national level.

During his tenure, Blumenauer founded the Congressional Bike Caucus, fought to extend commuter benefits to cyclists, and co-sponsored the introduction of the E-BIKE Act in 2021, which though it has yet to pass, has inspired a proliferation of e-bike incentives at the state level. This Congress, Blumenauer reintroduced the E-BIKE Act alongside the Bicycle Commuter Act, which would offer tax benefits to Americans commuting to work by bike, and the Sarah Debbink Langenkamp Active Transportation Act, which would unlock Highway Safety Improvement Program funding for projects that connect two pieces of safe cycling infrastructure.

Blumenauer’s efforts have also directly improved his daily commute: Over the course of two years, he successfully lobbied to get two miles of protected bike lanes built on Pennsylvania Avenue between the White House and the Capitol, a powerful symbol of integrating bicycling into our nation’s the transportation ecosystem. 

“The key for me has been to take the bicycle, the most efficient form of urban transportation ever designed, and be able to try and help people understand its power,” says Blumenauer, who regularly positions bicycling as a way to create a healthier, more sustainable, and more equitable world. “The ability to be able to make that case, to engage people, to show what a difference cycling makes — that’s something I'm very proud of.”

Blumenauer was a featured speaker at PeopleForBikes’ recent SHIFT‘23 conference in Bentonville, Arkansas. We interviewed the congressman ahead of the conference to talk about federal support for bicycling, the need to close the de minimis loophole, and — in line with this year’s conference theme — all things electric bikes.

Your focus has always been on leaving a better world for our children. Can you speak to that and how a push for bicycling makes sense in that context?

The bicycle is such a powerful tool and we need to make sure that it is integrated in both domestic and foreign policy. As I’ve said, the bicycle is the single most efficient form of transportation ever designed. It liberates young people, it costs relatively little to access, it's better for congestion, and it allows the rider to burn calories instead of fossil fuel, something that is important if we're going to fight climate change. There are also a great number of positive economic impacts.

There's so much money that is, for example, consumed parking cars. We have some estimates that there are six, eight, ten parking spaces or more for every vehicle. Those spaces give the illusion that we provide “free parking” — well, that is paid for with higher rents, more air pollution, and problems with stormwater runoff. Parking spaces cost $8,000-12,000 per parking space, and if it’s structured parking, we’re talking about $20,000-30,000 per space. “Free parking” is extraordinarily expensive.

You can easily park eight, nine, or ten bicycles in a space that would just be one car. And part of what we are finding is that people who bike are actually better customers. If you're biking at 10 or 15 miles per hour, you're more likely to pull over and explore something. You're more likely to have lunch or shop as opposed to when you're whizzing through a neighborhood at 40 miles per hour.

We know that parking reform is key to building bike-friendly cities, but I think it's hard for the average person to see the connection. How do we talk about bicycling more holistically in the context of some of our nation’s most pressing issues?

When parking is removed, that makes it much easier to finance and build affordable housing. There are so many of these elements that are ingrained in the way that we do business. Less parking means more choices and healthier air. You have to show people the impact the bicycle can have.

More bike utilization gives us a way for us to reduce the challenges for housing. It's a way to reduce congestion since every bicycle that's next to you when you pull over a stoplight is a car that’s not in front of you. Bikes provide a healthy alternative to cars and the more people take advantage of it, the more they're sold, which naturally helps build momentum.

What do you think are the chief impediments when it comes to getting people to bike in the first place?

A big part of it is having safe cycling infrastructure. Traffic safety is a huge problem in this country and the carnage on the road is really painful. The more we invest in improving that cycling infrastructure, the more people will actually use it. The bicyclist and the pedestrian are the indicator species of livable communities.

Part of what needs to happen — and I’ve been involved with this work in my congressional district in Portland — is that we need to redesign roads to be more bike-friendly. We need to lower speed limits and create bike boulevards. One of my proposals that was enacted included creating a $1 billion Safe Streets and Roads for All grant program to fund projects that help prevent death and serious injury on roads and streets.

These are things that really make a difference to individual commuters, but they also provide a sense of safety and security so that those commuters then want their family to cycle with them. And when they do, they're healthier and they're happier. They also save money and are making a difference for the health of the planet.

What are you currently working on to address these challenges?

Between the Inflation Reduction Act and the Infrastructure Investment and Jobs Act, we’re putting in the resources to ensure local bike projects qualify for federal funds and that much-needed infrastructure gets built. There’s been a 70% increase in funding to create and maintain bike lanes and sidewalks, and we’ve also made it so that shared micromobility like bike sharing and scooter systems are eligible for federal resources. Bike infrastructure is something we’ve dramatically underinvested in in the past and there’s now more funding for it than ever before.

We've also had a proposal to allow electric vehicle charging station credit to be used for two and three-wheeled electric vehicles. There's a lot of talk about the infrastructure for electric cars, but we need the same thing for electric bikes. 

There’s also a piece of legislation that I’m going to introduce soon which would allow people to cash out on their employer-sponsored paid parking. Meaning, that if an employer gives them a free parking space, the employee has the right to take cash instead of that space. It’s about letting the employee make the choice about whether they’re going to drive, take transit, bike, or use shared micromobility — it’s about leveling the playing field so that our default isn’t unlimited free parking. 

What else is giving you hope when it comes to bicycling?

For decades, we’ve basically surrendered to the single occupancy vehicle and that’s had devastating effects on communities. With its Reconnecting Communities and Neighborhoods Grant Program, this administration is actively trying to heal communities that have been harmed by freeway projects, which have divided neighborhoods and only increased congestion. 

The new vision is a low-carbon, equitable future, which makes a big difference for people of color and low-income households who have been on the receiving end of historical harm. Part of what I hope we'll be able to make more progress on is being able to provide more cycling opportunities for low-income and people of color.

I’ve also been watching with delight some of the work that's being done around the country to broaden the range of people who are involved in bicycling. Whether that’s by putting diverse faces in cycling leadership positions or companies focusing on equity. It's making a difference and there's more that we can do going forward.

Electric bicycles are outselling analog bikes and electric cars, and it seems like every state is coming out with an incentive program of its own. How are e-bikes changing the conversation around bicycling in the U.S.?

An e-bike makes any cyclist into a bike commuter — the barrier to entry is so low, you can immediately begin cycling. There are a number of people I know whose second car is an e-cargo bike so that they can shop and schlep the kids around. We also see more and more companies looking to e-cargo bikes for deliveries. It makes a huge difference to congestion in our communities and to the environment.

It's really remarkable what an e-bike does in terms of ease, in terms of safety, and in terms of dealing with challenging geography. It has also been remarkable watching the number of people now who are using e-bikes, who got introduced to them with bike share.

I must admit, I was a little bit of a snob, holding out on buying an e-bike. But a recent vacation I took had me cycling in areas that were challenging for me on a conventional bike. The next day I took an e-bike and it was magic. So I am a fan. I'm planning on getting my e-bike this fall.

Do you think there’s still hope for a federal e-bike incentive?

I think we have an excellent chance at some point but nothing much is passing in this Congress. We're just trying to hold on to what we passed in the last Congress and get it implemented. But I think the handwriting is on the wall: E-bikes are extraordinarily popular, and they’re expensive for low and moderate-income people. An e-bike tax credit is a way to avoid that.

Many low-quality, uncertified e-mobility products are coming into the U.S. under ‘de minimis,’ the regulatory loophole that allows products under $800 to be imported without being inspected, taxed, or forced to adhere to safety standards. Can you speak to the Import Security and Fairness Act and how it aims to close this loophole?

Over two million packages arrive in the United States that are directly shipped to consumers, uninspected, and untaxed. Oftentimes, we're quite confident they’ve used forced labor. Of these packages, we also have inferior quality e-bike batteries coming in, which have been catching fire.

We're working hard to make sure that we close the de minimis loophole so that countries that are not market economies and are on the watch list do not qualify. People recognize the inequity of the loophole and there’s more interest in closing it from businesses. I think that's a very, very good sign.

Is there anything else you’d like to leave us with?

I don't believe that we have to declare war on the automobile, but we also don't have to surrender to it. There are all these little tiny decisions that we collectively make to prioritize cars, which are not really little tiny decisions when you multiply them by hundreds of thousands of times across the country. We need to move away from cars shaping our communities towards communities being able to shape the vision they have for the future. 

Congressman Blumenauer Is Bicycling’s Biggest Advocate

On any given Wednesday during the school year, you can find a pack of more than 150 kids bicycling to Alameda Elementary School in Portland, Oregon. The bike bus, as it's known, represents roughly 33% of the entire school and according to parents and onlookers, it’s a joy-filled, active transportation event that you can’t help but want to be a part of. In their free time, kids practice their bike skills to participate and on Wednesday mornings, they rally their parents to be on time.

This particular bike bus is the brainchild of Sam Balto, or Coach Balto to his students, a physical education teacher and safe streets advocate that leads the charge in a neon vest with pop music blasting alongside him. Passionate about safety and the well-being of our youth, Balto started his teaching career in Boston in 2015. That same year, he launched his first walking school bus, leading a group of ten kids along a route to school. He’s been passionate about Safe Routes to School and active transportation “buses” ever since.

“After that day, I saw the joy of kids walking to school and how different that was than all other days,” says Balto, noting the immediate behavioral change the students underwent. “I also realized that relying on volunteers [to run the buses] is not a sustainable or equitable model.”

When Balto moved to Portland, he started another walking school bus, again taking note of how successful it was but also what a great need there was for volunteers and other forms of institutional support. When the pandemic hit — accompanied by bus driver shortages and a desire to stay outdoors — bike buses took off around the world, with viral videos surfacing in Barcelona, San Francisco, and even nearby Hood River, Oregon. Inspired, Balto decided to form a bike bus for Earth Day 2022.

“We started with 75 kids and one route,” says Balto. “It was a huge success and we decided to keep doing it, so I reached out to parent volunteers to see if they could keep doing it for the rest of the year.”

Volunteers are a crucial part of any walking or bicycling school bus, as they help ensure the bus stays together, everyone moves safely, and that cars keep their distance. Once the parent volunteers assured Balto they were on board, the bike bus began to grow, adding another route and a bigger catchment zone to make it easier for kids and families to join. That first year, the bus grew from 75 to 120 kids in just six weeks.

“Because it was being done consistently, families were able to plan for it,” says Balto, noting that a weekly activity helps justify a parent’s investment from a time and monetary perspective. “Kids were asking for new bikes so that they could join.”

In 2023, the bike bus became a year-round weekly institution and has only been canceled once due to weather (and in that instance, it became a walking school bus). As a whole, Portland’s bike infrastructure is relatively good and the bus route primarily traverses low-stress neighborhood greenways. The element of critical mass and again, its predictability, have helped keep students safe and area residents prepared. In fact, most neighbors come out and cheer the students on.

For Balto, as with many volunteers that participate in bike buses, the outcomes make the effort worthwhile. Not only do parents report that kids look forward to school more on bike bus mornings, but they also share how bike buses help make everyone in the household more physically active. Others note how active transportation buses can help reduce truancy and increase focus and confidence amongst its participants, something that supports outcomes from research done by Outride on youth bicycling. 

“The biggest thing is just the joy that the kids have,” says Balto. “Not every kid will be on a sports team and have that experience, but the bike bus is like a team where everyone plays an important role.”

Coming out of the pandemic, parents have also really loved seeing their kids be a part of a community. The bike bus is not only a way for their kids to be active but also ensures they’re part of something bigger than themselves. When compared to driving your child to school — a largely solitary act that does little to get them excited for the day ahead — the bike bus always wins. Even with so many parents on board, however, Balto has long recognized the need to pay them for their time. 

Transportation funding, unfortunately, isn’t as flexible as many Safe Routes to School advocates (Balto among them) would like it to be. When Balto and others started looking into how they might reallocate unused funding to financially support and grow the bike bus movement, they realized they were up against tremendous barriers. To grow the movement and make it more equitable, the system would need to change. Introducing a state bill made the most sense.

Thanks to the videos Balto posted on Twitter and the attention his efforts were garnering nationally, he was able to connect with more experienced politicos. They in turn connected him with Representative Khanh Pham, who represents District 46 on Portland’s outer southeast side. When Blato and Rep. Pham met in September 2022, she was immediately receptive, agreeing on the spot to write a bill that would bring more flexibility to student transportation funds.

“Passing legislation to make it easier for students to bike, walk, and take transit to school is an initiative that solves so many overlapping challenges,” says Rep. Pham. “It's a public health initiative, it’s education policy, it's climate action, and ultimately it's community building by encouraging neighbors, parents, and students to spend time together.”

Coincidentally, another Oregon legislator, Representative Hoa Nguyen, whose district borders Rep. Pham’s, wrote an almost identical bill. Having been an attendant at her school, Rep. Nguyen saw firsthand how a walking school bus led to a 30% increase in student attendance. Nguyen also noted how teachers saw a significant decrease in disruptive classroom behavior from students, largely because they were able to expend some energy on their morning walk to school.

The legislators joined forces and ultimately decided to call their combined bill (HB 3014) the “Bike Bus Bill.” The bill itself is relatively basic: If passed, school districts across Oregon will have more flexibility with how they spend their state transportation dollars, letting them organize things like bike buses and walking school buses in addition to traditional buses and carpool lines. 

"Currently, these funds can only be used for traditional yellow school buses or in some cases, school-owned vans," says Rep. Nguyen. "But that isn’t always the best option for all students. With the passage of HB 3014, districts will be able to request reimbursement  for alternative transportation options like crossing guards or coordinators to lead walk and bike buses."

The bill would have the greatest impact on those households that don’t own a vehicle and that live close to their schools — too close for a bus route — but face dangerous obstacles in traveling safely.

The “Bike Bus Bill” will make it easier to organize bike buses and pay the volunteers that are indispensable to their success. (Photo credit: Jonathan Maus/BikePortland)

Last month, when the Oregon House Committee on Education held a hearing for the bill, Reps. Pham and Nguyen, Balto, and some 27 other advocates, students, and parents showed up to give live testimony in support of the bill. Rep. Pham drew attention to the “epidemic of traffic violence” our students, especially those from lower-income communities, are facing every day and how the bill would help them safely cross short-but-dangerous distances to get to school. Others pointed out that owning and maintaining a car is out of reach for many and how active transportation solutions can help cities meet their carbon reduction targets. 

“The first time I rode the bike bus I was overcome with a sense of community. I felt like I was biking on an ocean of joy. Every student should be able to feel what I did,” said Alameda Elementary student Isla, speaking at the hearing. “Safe Routes to School programming and investments are a cost-effective game-changer for reducing daily driving…the passage of HB 3014 will improve the climate and encourage people to get active.”

For Balto, the bill is a testament to the creative possibility bikes can offer and the power of community-led initiatives. “[The bill] is about providing a more direct service to school communities,” says Balto. “It breaks through the noise and is all about the joy of children.”

The Bike Bus Bill continues to progress through the Oregon legislature — a work session is currently scheduled for the end of the month and it's hard to say when, if at all, the bill will become law. Whether it does or not, Balto will continue leading his bike bus every Wednesday and supporting others who want to emulate his efforts in their own communities. 

“I don’t have a choice but to keep going — when kids want these things and are advocating for them, that’s student-led education,” says Balto. “They’re the ones picking what they want to see and do and we should all capitalize on that and support it.”

At what age did you learn to ride a bike? How about your classmates? Your coworkers, neighbors, and friends? PeopleForBikes’ 2022 U.S. Bicycling Participation Report found that of the 66% of U.S. adults who did not ride a bicycle in the past year, 14% had never ridden a bike. 

“Last year, we measured a gradual but repeated drop in ridership among youth ages 3-17,” says Patrick Hogan, senior research manager at PeopleForBikes, noting that his team is still working to understand why we are seeing this trend. “While about 49% of youth ages 3-17 rode a bicycle at least once in 2022, ridership among younger Americans has continued to drop since 2016.”

This data reflects additional research that shows an average of 10-20% of middle school students did not know how to ride a bike before participating in Riding For Focus — Outride’s middle-school-based bicycle education program. 

For those alarmed by the data and anxious to get more kids on bikes, Outride recently opened a new application cycle for more schools to implement Riding For Focus. The program provides schools with everything they need to get their students riding, including helmets, curriculum, teacher training, and a fleet of bikes. It has proven successful in making students feel more comfortable and confident riding. To date, Outride has partnered with more than 225 middle schools to get more kids on bikes around the country.

“Riding for Focus is transformative — not only does it change students' lives through cycling, but it also transforms teachers' lives, school culture, and the surrounding community," says Lauren Freeman, Outride’s Riding For Focus program manager. “Now more than ever, students need access, encouragement, and motivation to develop healthy lifestyle skills. Riding for Focus teaches youth how to take care of their bodies, minds, and hearts via the bike.”

The program has also been monumental in transforming student health outcomes. Participating schools have highlighted positive effects ranging from increased student motivation to improved self-esteem and reduced screen time. What’s more, 87% of students report having fun in the Riding For Focus program — even those who typically do not like school or physical education. Beyond having fun, students speak highly of the socialization, time outdoors, and skill development that accompanies the program. Notably, kids achieve half of their daily recommended activity levels during class.

The success of Riding For Focus highlights the need for standardized cycling education programming, as well as the benefits of making bicycling more accessible in schools. Although the infrastructure, policy, and participation barriers that keep people of all ages from riding bikes are numerous and complex, there’s no doubt that one key piece to reverse declining bike rates amongst kids is to ensure they can ride at school. 

Because Riding For Focus covers all associated program costs, schools that serve historically marginalized, under-resourced communities are encouraged to apply. Outride is dedicated to supporting youth of color and youth from low-income communities, those same populations that disproportionately shoulder the record levels of physical and mental health challenges facing youth in the United States. 

Visit Outride’s website to learn more about Riding For Focus and apply for the program today. The 2023 Riding For Focus grant application cycle closes on April 28, 2023. Schools that have the funding may purchase the program at any time — contact lauren@outridebike.org to learn more.

PeopleForBikes’ 2022 U.S. Bicycling Participation Report found that of the 66% of U.S. adults who did not ride a bicycle in the past year, 14% had never ridden a bike at all. In terms of youth participation, “Last year, we measured a gradual but repeated drop in ridership among youth ages 3-17,” says Patrick Hogan, senior research manager at PeopleForBikes, noting that his team is still working to understand why we are seeing this trend. “While about 49% of youth ages 3-17 rode a bicycle at least once in 2022, ridership among younger Americans has continued to drop since 2016.”

Riding For Focus (R4F), Outride’s middle-school-based bicycle education program, is pushing back against that trend, providing schools with everything they need to get students riding, including bikes, helmets, teacher training, and a comprehensive bike education curriculum.  While Outride’s research shows that an average of 10-20% of middle school students did not know how to ride a bike before participating in R4F, most students feel comfortable riding after participating with 91% of students showing interest in continuing to ride after the program.

Outride recently announced 55 new R4F grant recipients, expanding the program to nearly 300 schools across North America. R4F is grounded in research highlighting the positive benefits of bicycling for the social, emotional, and cognitive health of youth. Beyond giving students the confidence to ride comfortably and safely, Outride’s applied research demonstrates how bicycling enhances student motivation, focus, and overall well-being. 

At a time when youth face high rates of anxiety, depression, and other challenges, Outride has an unwavering commitment to empowering young people through the power of the bike. “Youth need an outlet for freedom and joy,” says Riding for Focus Program Manager Lauren Freeman. “There's no better way to address some of the challenges they face than by riding bikes.” 

Heart rate tracking shows students achieving close to half of their recommended daily physical activity levels during a Riding for Focus class. Participating students also report decreased screen time, higher levels of well-being, and an increased desire to continue riding bikes outside of school, especially with friends. 

Outride remains dedicated to serving communities where the need is greatest. R4F grants are prioritized to schools in communities that serve students with high rates of free or reduced-price lunch. By focusing on these areas, Outride aims to address systemic inequalities and ensure equitable access to the benefits of bicycling. 

See the full list of Outride’s new Riding For Focus grantees below: 

Academy of Visual and Performing Arts — Fort Worth, TX 
Adams-Young Middle School — Detroit, MI 
Akwesasne Freedom School — Akwesasne, NY 
Allegro Charter School of Music — North Charleston, SC 
Anansi Charter School — El Prado, NM 
Appling Middle School — Macon, GA 
Baldwin High School — Milledgeville, GA 
Baptist Hill Middle-High School — Hollywood, SC
Beckley-Stratton Middle School — Beckley, WV
Beyond the Bell — Sioux City, IA
Bridging The Gap Advocacy Community Center — Laurens, SC
Cali Calmecac Language Academy — Windsor, CA
Calistoga Junior/Senior High School — Calistoga, CA
Colorado City Unified School District — Colorado City, AZ
Commodore Perry School District — Hadley, PA
Concord School — Concord, VT
Connaught Public School — Collingwood, ON, Canada
Curtis Middle School San — Bernardino, CA
Deer Isle-Stonington Elementary School — Deer Isle, ME
Fox Creek Junior High — Bullhead City, AZ
George Street Middle School — Fredericton, NB, Canada
Georgia Hi-Lo Trail — Sandersville, GA
Ignacio School District — Ignacio, CO
Irving Middle School — Pocatello, ID
James Hart School — Homewood, IL
Jeehdeez'a Elementary — School Pinon, AZ 
Jefferson-Douglass Academy — Detroit, MI
Knightsbridge Middle School — New York, NY 
Lukachukai Community School — Lukachukai, AZ
M209 Hamilton Grange Middle School — New York, NY
Mesa View Middle School — Farmington, NM
Mother Teresa Middle Schoo —l Regina, SK, Canada
North Sanpete Middle School — Moroni, UT
Pittsburgh Sterrett Classical Academy 6-8 — Pittsburgh, PA
Polson Middle School — Polson, MT
PS/IS 187 Hudson Cliffs School — New York, NY
Rundlett Middle School — Concord, NH
School District of Ashland — Ashland, WI
Searsport District Middle High School — Searsport, ME
Shihiya School Enderby, BC, Canada Silver Stallion — Gallup, NM
Simle Middle School — Bismarck, ND
South Bend Bike Garage — South Bend, IN
South Miami K-8 Center — South Miami, FL
Sumiton Middle School — Sumiton, AL
Summit Elementary — Kamloops, BC, Canada
Superior Heights Collegiate & Vocational School — Sault Ste. Marie, ON, Canada 
TeWinkle Middle School — Costa Mesa, CA
Uintah Middle School — Vernal, UT
Warm Springs Middle School — Berkeley Springs, WV
Washington-Parks Academy — Detroit, MI
West Burlington Independent School District — West Burlington, IA
White Oak Middle School — Silver Spring, MD
Whitewater Middle School — Charlotte, NC
Xet ̓ ólacw Community School — Mount Currie, BC, Canada

In addition to its research projects and Riding For Focus program, Outride provides grants to a broad range of youth cycling initiatives through the Outride Fund. Outride recently announced grants to 39 cycling organizations across the U.S., bringing their investment to nearly $2 million dollars in support of 212 community cycling projects in over 40 states.

In 1984, when Will Chavez was 17, he signed on to participate in a month-long, multi-state, 950-mile bike ride. A member of the Cherokee Nation, Chavez grew up in Eastern Oklahoma where he’d spend summer days riding a one-speed motocross bike with his cousins, exploring nearby Marble City and the local creek, where they’d go swimming. By the time he was finishing high school, Chavez was invited to participate in the inaugural Remember the Removal Bike Ride.

Founded by Mike Morris and Mose Killer, the Remember the Removal ride was envisioned as a way to better involve youth in their Cherokee culture. The school in Marble City only goes through eighth grade and about a third of kids often drop out when it comes time to transition to high school. Morris and Killer saw a need to cultivate leadership qualities in Cherokee youth, as well as help them build self-esteem and confidence to face life’s challenges. The pair settled on a bike ride that would not only test the youth mentally and physically but also allow them to honor their shared history.

The Remember the Removal Bike Ride retraces the Trail of Tears, a forced displacement campaign from the U.S. government that doubled as a form of ethnic cleansing. Between 1830 and 1850, some 60,000 people from the Cherokee, Muscogee, Seminole, Chickasaw, and Choctaw nations were forcibly removed from their homes in the southeastern United States and relocated west of the Mississippi River. The relocation to less fertile land took months, and more than 4,000 people died from exposure, disease, and starvation.

The Trail of Tears is actually a network of different routes  — Remember the Removal riders stick to the northern route.

By recreating the original route as a bike ride, Cherokee leadership hoped to expose youth to the hardships their ancestors faced when they made the same trek on foot decades before. That first year, Chavez joined 19 other students and ride coordinators on bikes, while support vans and a school bus followed with tents, food, and other necessary supplies. The group visited historical sites as they followed in their ancestor’s footsteps, averaging 60 miles a day. For Chaves, the trip was life-changing. 

“Before the ride, my self-esteem was not good and I didn’t have much confidence — that all changed after the ride,” says Chavez. “I credit the ride for giving me the confidence to take on numerous challenges like joining the army, finishing college, and having a career in journalism. The ride changed me because it forced me to go past my limits – physically and mentally. So, afterward, I had the fortitude to not give up when things got tough or when it seemed like a task was impossible.”

For the last 27 years, Chavez has been an assistant editor for the Cherokee Phoenix, which was first published in Cherokee and English in 1828 in New Echota (present-day Georgia), then the capital of the Cherokee Nation (the paper’s offices are now headquartered in the new capital, Tahlequah, Oklahoma). In addition to his full-time position, Chavez has worked as the coordinator and trainer for the Remember the Removal Bike Ride for the last four years. 

In addition to the inaugural ride in 1984, Chavez also participated as a mentor in the second iteration of the ride, 25 years later.

“In 2009, the chief at the time decided to bring the ride back and he consulted some of the original riders, asking how we did things,” says Chavez. “Except for 2020, it’s been going consistently since then.”

Today, the ride remains a youth leadership program for tribal members aged 16-24, with applications opening each year in September (there are also two mentor riders each year, for those 35 and older). The program interviews are comparable to a formal job interview — applicants are scored and selected by a panel at the end of October, before attending orientation in November. 

"When I was chosen to be on the ride, I felt a sense of pride grow within me," says Whitney Roach, who completed the ride in 2021. "I not only get to represent myself and my family, but I get to represent my ancestors who were forced on the Removal…I [had] the opportunity to retrace their steps in remembrance of their strength and resilience."

Selected participants sign a contract, committing to six months of rigorous physical training, clocking miles but also learning how to clip in and use a bike with drop handlebars and lots of gears. There’s also a cultural training component that includes Cherokee lessons.

“Most of our youth don’t speak Cherokee these days so that’s part of the training,” says Chavez, adding that the cohort’s formal introductions to the tribal council are always in Cherokee. “They learn the language, the culture, and the history of the Trail of Tears. They end up with a really good background of what happened so that they’re prepared when they go out on the road and people start asking them questions.”

Along the ride, which starts in Georgia, riders visit significant sites, including New Echota, the former Cherokee capital; Kituwah Mound, the original Cherokee homeland; Blythe Ferry, where Cherokees gathered during their forced removal; Mantle Rock in Kentucky, where the former Trail of Tears route is a hiking trail; and many, many unmarked grave sites. 

“There are so many points in history when the Cherokee people could have disappeared like some other tribes,” says Chavez, noting that in addition to surviving the Trail of Tears, the Cherokee survived a smallpox epidemic that decimated the tribe in the 1700s, the American Civil War in the 1800s, and the seizure of lands and destruction of tribal government the pushed the tribe into poverty in the 1900s. “Yet, we are still here today. From the standpoint of being a Cherokee person, the ride made me even more proud of who I am and even more proud of my ancestors for what they endured and survived,”

A body of research, published from 2020 to 2022, highlights the benefits of the Remember the Removal Bike Ride for participants’ physical, emotional, social, and cultural well-being. Past riders that were surveyed showed improvements in their diet and exercise habits, as well as their mental health, with reductions in things like stress, anxiety, depression, and anger. Perhaps most importantly, those surveyed also demonstrated improved social and cultural connection to one another, their Cherokee identity, and fundamental Cherokee values.

Participants from the 2019 Remember the Removal Bike Ride walk down a preserved section of trail used by Cherokees in Tennessee during their forced removal some 180 years ago.

Over the course of three weeks, the youth ride anywhere from 40 to 70 miles a day, some much more difficult than others (particularly those in Missouri, nicknamed “Misery” due to its constant heat, hills, and rough roads).

In 2021, the riders switched from using road bikes to gravel bikes, which makes traversing the mountains and backroads much easier. The Cherokee Education Department pays for rider’s helmets, shoes, sunglasses, a bike computer, custom cycling kits, and bikes, which are Fuji this year but have covered the gamut of quality brands over the last decade. To receive the kit, riders are required to pass a grueling 60-mile road test — friends and family are then invited to watch them receive their kits, an event with a strong ceremonial element. When participants complete the ride itself, they get to keep their bikes.

In an average year, Chavez takes 8-10 riders, although this year it’ll be a group of six, having lost two to injury. Interestingly, since 2018, the Remember the Removal riders have been trending female, and since 2021, the cohort has been completely female. 

This years Remember the Removal cohort, which will begin their ride on June 5.

“Elders and council members have been asking, where are all the boys?” says Chavez, noting that male youth just aren’t applying. “Obviously, the girls aren’t afraid to do it — it’s tough and these girls want to take on the challenge.”

At the end of May, Chavez accompanied the riders to North Carolina, where they met up with the Eastern Band of Cherokee Indians, who also has a team of six riders. While the two tribes share a lineage, there are still a few differences in language, which can become apparent in the call signs used, all of which are in Cherokee. After a training ride together to get on the same page, the group will travel to Georgia, where they’ll begin the Remember the Removal Bike Ride on June 5, traveling nearly 1,000 miles through Tennessee, Kentucky, Illinois, Missouri, Arkansas, and Oklahoma.

Upon completion, the riders will join more than 200 alumni, many of whom are still as committed to the ride as Chavez is, showing up to help with training, mentorship, or on-route support. It makes sense — after all, Remember the Removal is first and foremost a spiritual journey. Not only does it test the endurance and emotions of those who participate, but it directly connects them to their ancestors. In riding, they remember where they came from and find the strength to go on.

If you’re interested in following the riders’ journey along the northern Trail of Tears route, tune in to the official Remember the Removal Bike Ride Facebook page. 

This Annual Bike Ride Connects Cherokee Youth to Their History

If you’ve ever attended a town hall meeting to support a proposed bike lane or trail, or simply engaged in a lively discussion about one on Nextdoor, you know it can often be a pretty frustrating process. These days, when discussing anything that involves growth or change, there’s almost always a small, vocal contingent that relies on emotion to argue why something shouldn’t happen. You might know a new bike lane — or another proposed project, like a housing bill that indirectly affects bicycling — would be a good thing for your community, but without data or research to back up your argument, speaking up can feel like a lost cause. 

That’s where our new guide comes in. At PeopleForBikes, we spend our days firmly entrenched in the research and data that supports building better communities for bicycling. We developed this 15-point fact sheet to help counteract misconceptions that often arise when advocating for change, as well as to promote strategies we know work. Bookmark it, print it out, and email it to everyone you know — let this article support you in shifting the larger conversation around the power of bicycling.

This might feel like a given, but if Utah Senator Mitt Romney’s recent remarks are any indication, we’re not all on the same page about the climate benefits of getting more people on bikes. According to the Environmental Protection Agency (EPA), transportation makes up 28% of the total U.S. greenhouse gas emissions, with 57% of those emissions coming from passenger vehicles. When we build more (and better) bike lanes, the environmental benefits are clear: higher bike ridership, less driving, and an overall reduction in emissions.

Researchers at Carnegie Mellon found that “if even 10% of short car trips during peak afternoon travel were replaced with micromobility, more than 4,800 car trips would not happen, decreasing vehicle miles traveled by more than 7,300 miles a day.” While this would translate to a 2.76% reduction in greenhouse gas emissions, it would only be possible with “wide-scale bike lane deployment.” This study confirms similar findings from McGill University that spotlight bike infrastructure in Montreal, as well as research from the Institute for Transportation and Development Policy, which found new bike lanes lowered emissions in Guangzhou, China, and Bogota, Colombia.

According to another European study, if 10% of the population were to replace one car trip a day with a bike ride, overall carbon emissions from transportation would also drop 10%. Research done by Portland State University showed that if 15% of car trips were instead taken by electric bicycle, we could see a 12% decrease in transportation-related emissions. Add in the fact that bikes are one of the lowest carbon-emitting modes of transportation, and it's safe to say that any way you look at it, bicycling benefits the environment.

Ask most people why they don’t bike and they’ll likely name safety as a key concern. A nationwide survey from the National Institute for Transportation and Communities found that a whopping two-thirds of U.S. residents would be more likely to bike if they were separated from cars by a physical barrier. There is so much research that shows people will bike if cities build good infrastructure. Overall, the average protected bike lane sees bike counts increase 75% in its first year alone.

Notably, bicycling in Sevilla, Spain, increased 435% when the city added 86 miles of dedicated bike lanes. Even smaller transformations to include protected bike infrastructure can have a huge impact. After buffered bike lanes were installed on Philadelphia's Spruce and Pine streets, bike traffic increased 95%, while intersections in Montreal with protected bike lanes saw 61% more bike traffic than comparable intersections with no bike infrastructure. There’s also evidence that protected bike lanes are better for bike share.

In Cambridge, Massachusetts, a 2022 upgrade brought a two-way protected bike lane to a section of Garden Street, where before there had only been sharrows and door-zone bike lanes. The changes transformed the entire neighborhood: Bike mode-share nearly quadrupled and increased by more than 2%. Even accounting for seasonal dips in ridership, bicycling in the area increased more than sixfold since the separated bike lanes were built.

3. Yes, protected bike lanes are better than sharrows or standard bike lanes

As a rule of thumb, if something’s not going to be comfortable for people of all ages and abilities to ride, then don’t build it.

For decades, U.S. traffic engineers assumed that people on bikes could almost always share the road with cars. But a shoulder — even a striped bike lane — on a street with fast traffic isn’t an appealing place to bike for most people, especially women and less experienced riders. Putting a bike symbol in the middle of a busy thoroughfare does little to make it a place where parents feel comfortable riding with their children.

We now know, based on both U.S. and international experience, what kind of infrastructure designs give people of all ages and abilities the sense of safety, comfort, and enjoyment that makes them want to ride. This includes protected bike lanes, which are located next to the road and physically separated from traffic, as well as things like better lighting, traffic-calming barriers, and well-marked crosswalks. While sharrows might have a place in small towns or on low-stress streets, protected bike lanes should be the default for roadways with speeds above 25 mph or when vehicular volumes exceed 6,000 average daily traffic (ADT).

People living in bike-friendly communities tend to have better health outcomes due to increased physical activity, improved cardiovascular health, and reduced stress levels. A 2015 Columbia University study showed that New York City's $10 million investment in bike and pedestrian improvements resulted in an estimated societal health savings benefit of $230 million. Put another way, every $1,300 New York City invested in building bike lanes provided benefits equivalent to one additional year of life at full health over the lifetime of all city residents. 

According to the British Medical Journal, regular bicycling is associated with a 41% decrease in the risk of death from any cause, a 45% decrease in the risk of cancer, and a 46% decrease in the risk of heart disease. And the benefits don’t stop there: a PLOS Medicine study showed that people who began bicycling regularly after age 50 saw a 20% decrease in the risk of Type II Diabetes. 

5. Bikes lanes and trails are good for business

In response to proposed or newly built bike lanes, it seems like store owners often complain about reduced parking and customers lost. All of the evidence, however, points to the fact that installing protected bike routes tends to boost local shops. For example, after a hugely contested bike lane was installed on Skillman Avenue in Queens, New York, data shows that sales in the stores, bars, and restaurants on the seven-block commercial stretch collectively rose by 12%.

Other streets in New York have seen similar results: After the construction of a protected bike lane on 9th Avenue in Manhattan, local businesses saw a 49% increase in retail sales (on other streets in the borough, the average was only 3%) and a redesign of the city’s Union Square to include a protected bike lane resulted in 49% fewer commercial vacancies, compared to 5% more throughout Manhattan. And it’s not just in New York: In Salt Lake City's Broadway, replacing parking with protected bike lanes increased retail sales. 

There’s also evidence that customers who arrive at retail stores by bike spend the same amount per month compared to people who arrive by car — they tend to make smaller purchases but return more frequently. What’s more, neighborhoods that don’t require a car to move around are more economically resilient. Bike trails and greenways also benefit communities economically by attracting visitors, promoting job growth in tourism-related industries, and revitalizing communities through the "Trail Town" model and Trail-Oriented Development.

6. More bike infrastructure can benefit drivers, too

It’s important to remember that even if the infrastructure is perfect, not everyone will choose to bike. Die-hard drivers can still become bike advocates, however, especially when they realize that the more people ride bikes, the less car congestion there is. 

This was a key messaging point in Austin, where the city completed 115 miles of new bike lanes in just two years. By shifting traffic from cars to bikes and making it easier to reach transit stops, Austin's planned 400-mile protected bike lane network is projected to increase the city's traffic capacity by about 25,000 trips per day at about the same cost ratio as a single expressway widening.

In 2014, a New York City Department of Transportation (NYDOT) study found that after a six-foot buffered bike lane was installed on Columbus Avenue, car volumes were unaffected and that those cars moved 35% faster. According to an NYDOT statement, the “study found that on corridors with protected bike lanes traffic flow was maintained or improved on average because of the enhanced organization of the roadway.”

7. Protected bike lanes and reduced speeds save lives

Time and again, we see that when speed limits fall, safety rises. Because the likelihood of fatality increases exponentially with vehicle speed, even small reductions in speed limits can have an outsized effect. The Highway Safety Manual shows that deadly crashes can be decreased by 17% if speeds are reduced by just 1 mph, while a separate study from Sweden's Lund Institute of Technology found that a 10% reduction in average speed led to 34% fewer fatal crashes. (As an added bonus, there's evidence that lower speed limits improve air quality.)

A widely celebrated success story comes from Spain: When the speed limit on single-lane urban roads was lowered to 18.5 mph, road deaths fell by 14%. For cyclists, deaths were cut almost in half. This is good news as cities nationwide lower speed limits across the board, making streets safer for everyone. 

The even better news? Protected bike lanes reduce speeding and make streets safer for people walking, biking, and driving. After protected bike lanes were installed in New York City, injuries for all road users on those streets were reduced by 40-50%. Similarly, protected bike lanes in Montreal led to a 28% decrease in injuries. This 2019 study of twelve cities also found that protected bike lanes decrease fatalities for all road users. 

8. Bikes help reduce the cost of living and make cities more affordable

In 2021, U.S. households spent an average of $10,961 on transportation, making it the second largest household expense after housing. One in four U.S. adults suffers from transportation insecurity, a phenomenon that often has an inequitable impact on low-income families. Increasing access to low-cost modes of transportation like bikes — and safe places to ride them — effectively reduces this often-overlooked household expense and ensures communities remain affordable for everyone. The Housing and Transportation (H+T®) Affordability Index is a great tool to determine the neighborhood-level housing and transportation costs for your community. 

9. Housing policy and bike policy are intertwined

The right kind of housing policy can make our communities more bike-friendly. When we create transit-oriented neighborhoods, remove parking requirements, allow for more infill housing in existing urban areas, and permit the building of accessory dwelling units and multi-family housing, we naturally start to create places where destinations are closer together and people feel more comfortable biking.

The U.S. is in the midst of a severe housing crisis, forcing residents to live increasingly far away from important destinations. Adopting climate-friendly land use policies promotes a mix of land uses in close proximity to one another. When people’s homes are closer to their basic needs — jobs, grocery stores, schools, pharmacies, etc. — they’re more likely to ride a bike for daily trips. For those who drive, trips are considerably shorter.

10. Parking reform is key to building bike-friendly cities

The U.S. has about 2 billion parking spots, which translates to about seven parking spaces for every car. And parking is expensive for new developers to build — it can cost between $40,000 and $60,000 per parking space — increasing housing costs for everyone and taking valuable space away from development.

What’s more, fewer homes have led to a slew of other intersecting issues: a nationwide housing shortage, an increase in home prices, and growing inequity. Lower-income families who drive less and use transit more inevitably end up paying for infrastructure they don’t need while drivers are subsidized for their car use. 

When parking is required, buildings are forced to spread further and further apart, decreasing an area’s walkability and leading to urban sprawl, which swallows more and more land to sustain the same population. This in turn pushes people to drive more, upping greenhouse gas emissions, while the ensuing traffic makes it harder for everyone to get where they need to go. 

Essentially, this plethora of free car storage is at the root of a number of societal woes. A much better investment is a network of protected bike lanes and trails. Less parking means more proximity — since most people only want to bike one or two miles, the more destinations you have in that radius, the better a place becomes for bicycling. That’s only possible, however, if you’re not required to build big parking lots. Thus, parking reform is key to building bike-friendly cities.

While the federal government currently offers a federal tax credit for electric cars of up to $7,500, nothing similar exists for people buying an electric bike. With a lack of federal initiative, more and more states, counties, and cities across the country are taking matters into their own hands, creating e-bike incentive programs that are as varied in substance as they are geographically. While many programs are relatively new, the data is compelling. 

Launched in the spring of 2022, Denver’s incredibly popular e-bike incentive program has led to some notable results, including $1 million in cumulative annual savings for the city. Researchers also calculated that the program avoided considerable amounts of greenhouse gas emissions, with some 71% of survey respondents claiming to use their gas-powered vehicles less often (those surveyed rode their e-bikes an average of 26 miles per week, replacing 3.4 round trip vehicle trips). Importantly, 29% of Denver e-bike redeemers who completed the program survey indicated they were also new to riding.

12. Shared micromobility is a good investment for cities

Bike and scooter share, known collectively as shared micromobility, is a good investment for cities. When shared micromobility is done equitably, it can help alleviate transportation insecurity and lead to better public health, environmental, and economic outcomes. Unfortunately, not nearly enough municipalities treat shared micromobility as an integral part of their transit landscape or fund it accordingly. That’s a huge miss.

A 2021 study found that bike share systems are a boon for public health, saving the U.S. healthcare system more than $36 million a year on average. Another research paper from that same year looked at New York’s Citi Bike and found that the system — the largest in the U.S. — is a net win for the climate. In Britain, a more recent study found that if one-fifth of car trips were taken by shared electric bikes or scooters, the result would be a more than $1.2 billion boost to the economy.

On paper, many bicycle laws — such as those that require people to wear helmets, use bike lights, obtain a bike license or register their bikes — seem like a great idea. After all, helmets can protect our heads in the case of a crash, lights help bikers see and be seen, bike licenses can raise money for infrastructure, and bike registrations safeguard people against theft. At least that’s all true in theory. In reality, these laws are virtually unknown and rarely enforced. When they do get enforced, it’s usually to the detriment of Black, Indigenous, or people of color (BIPOC) or those experiencing homelessness.

A report from Equitable Cities outlines how prevalent these transportation laws are in the U.S. In addition to the obvious trauma that can make even the most essential trip to the grocery store a fraught affair, these policies limit mobility, opportunity, and access for BIPOC. They also have implications beyond mobility, contributing to adverse social, political, economic, environmental, and health outcomes. There’s also evidence that repealing laws doesn’t have negative effects: A 2023 study also found that after a helmet law was abolished in Seattle, helmet use actually increased.

14. Bicycling is really good for our youth

There are obvious reasons why any bike advocate would want to see more kids on bikes, including the fact that youth are our cities’ future riders and the next generation of community leaders. What’s less often talked about are the holistic health benefits bicycling offers our children. Aside from the obvious physical benefits of increased activity, youths who engage in regular physical activity report fewer depression and anxiety symptoms, have higher self-esteem, and also perform better academically than kids who are inactive. Additionally, Outride’s “Riding for Friends, Fun, and Fitness” report highlights how youth who ride regularly report higher levels of mental well-being and spend fewer hours in front of screens. 

Don’t always focus on bikes — in fact, if you can manage it, your messaging should focus on the benefits to everyone rather than just people riding bikes. This may seem antithetical to the goal of getting more people riding but research bears out this messaging strategy. Make a point to talk about how bicycling infrastructure improves the lives of all, whether or not people choose to bike, by increasing opportunity, relieving congestion, and growing the economy through recreation improvements. 

When discussing bicycle infrastructure, dwell less on the cyclists and instead focus on how infrastructure can help make streets safer for everyone, benefit people’s health, and provide crucial transportation access to jobs and essential services. Your messaging around bikes should always focus on bringing people together and turning drivers into supporters. 

As the leaders in the fight for building better communities, the responsibility for messaging falls on us. To win over diverse groups and achieve a bike-forward agenda, we need to shift the conversation.

Want to advance bicycling locally? It’s time to reconsider how we apply our messaging around bicycling and bike infrastructure.

If the 24-hour news cycle and partisan politics of the last decade have taught us anything, it’s that messaging can make or break even the best policies. If you’re reading this article, you’re likely in agreement that more biking is a good thing. But maybe you’re short on staff, lack funding for infrastructure or don’t have strong community support to make it happen. Cities of all sizes across the country have overcome these and other obstacles — the key to success lies in the strategies and tactics used.

After years of helping communities build up bicycling, our Local Innovation team wrote a playbook for city leaders working to construct safe, convenient and attractive places to ride. Drawing from that comprehensive document, as well as PeopleForBikes’ funded research and  first-hand experience, we landed on five strategies every bike advocate needs in order to start garnering wins. As the leaders in the fight for building better communities, the responsibility for messaging falls on us. To win over diverse groups and achieve a bike-forward agenda, we need to shift the conversation.

Bike advocacy work is challenged by perceptions that bicycling is a niche activity, meant for a select few with minimal potential to improve mobility or reduce traffic and air pollution. Too easily, biking is dismissed as a special-interest activity rather than a populist solution. Although we know that’s not the case, in order to change public perceptions and move bicycling into the mainstream we need to rethink our collective definition of “bike advocate.”

The typical bike advocate is often portrayed as quirky, condescending elitist — a wealthy, white male who shows up to work or a public meeting clad in spandex. Our work will be more effective, however, the more people we bring in, including families, people of color and even folks who don’t bike at all. Biking is actually one of the most income-diverse activities in the United States, but those who it’s most important to — the lowest-income commuters who often have few other options — are many times left out of advocacy discussions altogether.

By listening to diverse communities and cultivating partnerships with neighborhood organizations, you can reach people you might not otherwise. Create safe spaces where people can talk openly and then act on what you learn. If you hear that trash on neighborhood sidewalks is more pressing of an issue than bike lanes, tackle that first and build trust. Position bike lanes as an important part of increasing mobility and opportunity, something that will help residents access jobs and move around faster.

Position a “bike advocate” as someone who wants to better their community and create opportunities for other people to get involved, even if it doesn't involve bikes at all. For example, the Providence Streets Coalition in Providence, Rhode Island, offers mini-grants to fund projects that aren’t specifically related to bicycling, such as murals, pop-up art events and culture tours. By emphasizing projects that utilize and benefit from public space and bike networks, you can bring more people together around the common cause of building better communities. 

There’s no denying that we live in a car culture — the vast majority of commuters in the U.S. (around 76% of people) travel alone in a vehicle and it’s important to respect their choice to do so. For drivers, any proposed reconfiguration of public roads and adjacent space can be perceived as a threat to car use, and there’s often concern that creating safer spaces for biking will reduce convenient parking options and hurt businesses. However, we know those bike lanes are actually better for business, contributing to positive economic development, boosting retail sales and even encouraging tourism. 

Bike lanes also fight congestion and can help alleviate traffic for those that choose to drive. In our research, we found that many people would support bike infrastructure if it also meant improvements for better roads and parking. Bike lanes — separate, protected bike lanes  in particular — make bikers less of an inconvenience for drivers and make the roads safer and less confusing for everyone, including pedestrians. Careful planning and smart construction can help everyone to get where they are going in the safest, easiest way possible.

Positioning safety as the responsibility of all parties, bikers included, will go a long way when it comes to getting drivers onboard with bikes. Advance the idea that we can have peace on the road when everyone has a piece of the road, and don’t be defensive when it comes to safety — we’ll all be safer with better infrastructure and once all parties are educated on how to share the road. Emphasizing a Vision Zero approach, or a strategy for eliminating all traffic fatalities and severe injuries, should win over anyone concerned about traffic fatalities.

While bikes have amazing implications for the environment, public health and the economy, it’s important not to oversell them as a cure-all. Communicate how bike infrastructure adds to communities but acknowledge that bikes won’t solve all societal problems. In almost every case, infrastructure changes need to happen in conjunction with other important initiatives to truly benefit people. 

For example, many Black and brown people have vastly different bicycling experiences than their white peers and are often unfairly targeted by an enforcement-centric approach when it comes to safe streets. For these populations, a strategy that reimagines traffic enforcement will be more compelling than one that solely promotes bicycling. In many cases, working to tackle other community issues first will set up a more receptive environment for bicycling down the road.

Make a point to talk about how bicycling infrastructure improves the lives of all, whether or not people bike. By increasing opportunity, relieving congestion and improving recreation, bike infrastructure has economic benefits, adding resources to a community. Continue to emphasize how bicycle infrastructure makes streets safer for everyone, benefits people’s health and provides crucial transportation access to jobs and essential services.  

For decades, U.S. traffic engineers assumed that people on bikes could almost always share the road with cars. But a shoulder — even a striped bike lane — on a street with fast traffic isn’t an appealing place to bike for most people, especially women and less experienced riders. Putting a bike symbol in the middle of a busy thoroughfare does little to make it a place where parents will ride with their children.

We now know, based on both U.S. and international experience, what kind of infrastructure designs give people of all ages and abilities the sense of safety, comfort and enjoyment that makes them want to ride. This includes protected bike lanes, which are located next to the road and physically separated from traffic, as well as things like better lighting, traffic-calming barriers and well-marked crosswalks. While sharrows might have a place in small towns or on low-stress streets, protected bike lanes should be the default for roadways with speed limits above 30 mph. 

As a rule of thumb, if something’s not going to be comfortable to ride for people of all ages and abilities, then don’t build it.

Most cities have built bits and pieces of good places to ride bikes: A path or two along a river, some appealing neighborhood streets and maybe a protected bike lane. The trick, however, is to move from individual projects to clusters of connected networks. Complete bike networks offer bikers the flexibility to travel safely to essential destinations and are key to getting more people on two wheels. If you want to move away from bicycling as a niche, recreational activity, building out complete networks is key.

In Sevilla, Spain, the city went from almost no bike lanes to an expansive citywide network in just a few years. In 2007 alone, the city built 40 miles of protected bike lanes, a 542% increase over existing miles, and continued to double the size of its network over the next six years. The result was a fivefold increase in bicycling trips. In New Orleans, the Algiers Protected Bike Lane Network, inspired by Sevilla’s, is rapidly building out a network in one of the city’s most often neglected neighborhoods.

Rapid implementation is also an important factor when building out networks, as it can help rally public support and hold all parties accountable. Push local leadership to make public commitments by including timelines with all projects. And no matter what, make sure that your messaging stays consistent.

Even at a bike organization, not everyone bikes all the time, especially in the winter. When I started as PeopleForBikes’ director of enterprise partnerships in 2021, I knew part of my role would be helping companies across the country find ways to engage and support more employees in bicycling. Thankfully, PeopleForBikes’ own staff felt like the perfect testing ground for this work. 

In December of 2021, we circulated a survey to better understand existing bike riding habits. Based on those survey results, a new employee benefit was developed, focused on encouraging more time spent on the bicycle. Dubbed “Bike Perks,” the ride encouragement program launched in January 2022.

The idea behind Bike Perks isn’t a new concept. Organizations have incentivized bike riding habits for decades. Historically, these programs focused on reducing car-based commutes for businesses with limited parking capacity. With some of PeopleForBikes staff working in different states, however, parking wasn’t a motivator and we developed our program with new goals in mind. 

Goal 1: Live out our mission to get more people biking more often. 

Goal 2: Encourage investment in the industry we serve.

Using the PeopleForBikes ride-recording and sharing platform, Ride Spot, internal ride challenges were created each month encouraging staff to bike 25 times. Those rides could be of any variety (i.e., exercise, transportation, leisure) and of any distance. Reducing the parameters on what type of rides count toward the monthly challenges not only made the program more inclusive but it also helped increase participation. For those unable to bike, for whatever reason, we offered alternative participation activities like yoga, physical therapy, or walking.

As an additional incentive, PeopleForBikes staff earned $4 for every ride logged using Ride Spot (up to $100/month). Staff could also double that incentive by submitting bike industry purchase receipts up to the amount they earned from riding — meaning an employee taking full advantage of the program could earn $2,400/year. Soon, staff were reaching for their bikes first when going to work out or running to the grocery store.

With a full year of Bike Perks behind us, we’re happy to report how the program has fared thus far. PeopleForBikes’ 2022 Bike Perks by the numbers:


7 staff members completed 100% of the 2022 challenges (a minimum of 300 trips)

83% of EOY survey respondents said the program changed their bike riding habits

At a glance, it would be easy to say the cash benefit is what motivated staff to participate in the program, and for a lot of people, it definitely played a role. However, we found there were many low and no-cost measures that also contributed to the success of the Bike Perks program. Here are a few key takeaways: 

Senior leadership should show support, promote, and participate in the program. Devoting a Slack channel to sharing ride stories can also help engage employees. 

Having a dedicated point person to answer questions and/or offer low-cost prizes can help keep staff informed and involved. 

Keep the challenges fun and topical. It’s important to change challenge parameters to fit the season.

If a formal ride encouragement program is something that would benefit your organization, you’re in luck! PeopleForBikes is ready to provide the software and programming to launch Bike Perks at your organization at no charge. Schedule a demo today to see how the program can improve the bike culture within your team. 

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