Final Mile
Local coalitions build support to accelerate the installation of complete mobility networks in select U.S. cities.
The Final Mile strengthens local partnerships collectively working to accelerate the installation of complete mobility networks in select U.S. cities. By combining proven advocacy strategies with public communication tools, this effort builds broad support for new, cost-effective mobility networks generating an important mix of benefits including increased bike riding and a reduction in single-occupancy motorized vehicle trips.
Our Strategy
Create diverse coalitions of community partners to support complete mobility networks
Building a network of protected bike lanes requires the support of people who only occasionally bike or never bike at all. Community engagement strategies reach deep into underrepresented neighborhoods to more fully reflect community needs in the planning and implementation of each new project.
Our Work in This Area:Build a common value proposition among bike advocates and the wider public.
Utilizing data-driven audience research and creative branding strategies, the Final Mile uses paid media and other communications strategies to demonstrate how bike infrastructure can help everyone accomplish a wide range of personal, social, and economic goals.
Our Work in This Area:Rapidly implement safe, equitable, and comfortable bike networks.
We can give everyone more options to get where they need to go quickly and safely by building bike infrastructure into our transportation improvements. No matter if people bike, drive, or walk - everyone’s traffic flow needs are met through careful planning and smart construction.
Our Work in This Area:Develop a playbook for any city to follow.
Case studies from successful cities create measurement toolkits and inspirational strategies that will help any city leaders better understand and benchmark the outcomes of their own work.
Our Work in This Area: