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Struggling to build support for

bike infrastructure?

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Our newly released research is the deepest dive yet into public perceptions of bikes and mobility.

Building a safe, interconnected network of protected bike lanes depends on gaining the support of people who only occasionally bike or never bike at all. Recent consumer research commissioned by PeopleForBikes shows how to build a common value proposition among bike advocates and the wider public. The research not only illuminates where Americans stand on the issue, but also how to move them toward greater investment by showing how bike infrastructure can help them accomplish a wide range of personal, social and economic goals.

Use these insights to grow support in your community. Follow the links below to access the research summary and view a recent presentation on the findings, given by Kyle Wagenschutz, PeopleForBikes’ vice president of local innovation, and Rich Neimand of Neimand Collaborative. We’ve also included resources to help you navigate conversations with voters and policymakers.

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Research Summary

The public supports bike infrastructure, especially when connected to overall transportation improvements.

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Presentation

FROM ASPHALT TO ASPIRATION: Activating support for bike infrastructure

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Webinar Recording

Building a safe, interconnected network of protected bike lanes depends on gaining the support of people who only occasionally bike or never bike at all. Recent consumer research commissioned by PeopleForBikes shows how to build a common value proposition among bike advocates and the wider public.

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Voter Talking Points

PeopleForBikes recently commissioned research across eight metropolitan areas to understand people’s aspirations for mobility and the ways in which bike infrastructure can help them achieve their personal and civic goals. We’ve used this new research to develop talking points to help advocates talk to voters in their city and communities and garner support for bike infrastructure.

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Policymaker Talking Points

PeopleForBikes recently commissioned research across eight metropolitan areas to understand peo- ple’s aspirations for mobility and the ways in which bike infrastructure can help them achieve their personal and civic goals. We’ve used this new research to develop talking points to help advocates talk to and empower city leaders to invest in bike infrastructure.

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Policymaker FAQ

Recent national research conducted by PeopleForBikes in major metropolitan areas provides insight into how people feel about mobility and where bike infrastructure fits into their desire for more livable communities. These frequently asked questions prepare bike and transportation advocates to talk with policymakers in their cities about how bike infrastructure can benefit all of their constituents, whether or not they bike.

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Photo and Video Assets

These assets can be used for free for any purpose; all subjects agreed to use of their likeness. Please credit the photographer if noted.

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Research shows that the key to winning public support is to show how bike infrastructure works to benefit ev- eryone, whether they’re walking, on bikes, or in cars. The majority support building bike infrastructure, and that support intensifies when it’s connected to larger transportation improvements on roads, sidewalks and with transit. Several key findings provide guidance for how we can shift the way we talk about bike infrastructure.

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Positioning Template

This positioning template can help your organization build support through clear messaging around biking's benefits.

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Social Sharegraphics

Social media messaging can also help your organization build support for better biking infrastructure in your community.

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