Our strength starts with our
President and CEO
As our fearless leader, Jenn brings unmatched energy and focus to her work each and every day. She is bold and draws on nearly two decades of diverse professional experience and a vast bike industry and advocacy network. Jenn’s love of bicycling is the rocket fuel that powers her exceptional efforts to boost all types of riding and all bike businesses. Jenn joined the organization in 2013 after more than a decade as a leader of IMBA. Learn more about Jenn.
Youth and Community Partnerships Manager
Nick works with community-based organizations and the bicycle industry to strengthen and support youth bicycling programs with the help of PeopleForBikes' expertise and resources. Nick’s background is in urban planning, education and community engagement. His dream is a world where all people can move safely and freely around their communities, including by bike! His favorite days usually involve sunshine, a cup of coffee, time outside and riding his bike.
Youth Program Manager
Kat works in collaboration with a team of national youth cycling organizations to pilot a youth cycling initiative. A former elementary and middle school teacher, she loves being able to combine her teaching skills with her passion for community organizing and riding bikes. When she’s not inspiring the nation’s youth to get out and ride, you can likely find Kat on her own bike taking a long, slow haul through the mountains bikepacking and taking in the amazing views.
Director of Federal Affairs
Noa's work supports bicycle businesses, expands bike infrastructure and improves bike riding experiences for all Americans through federal policy. She helps lawmakers leverage the power of bikes to advance equity, economic recovery, sustainability and mobility. In her personal time, she enjoys e-biking around Washington, D.C. with her dog in tow and long weekend gravel rides.
Tangier Barnes Wright
Partnership and Program Manager
Tangier is passionate about environmental justice and brings over a decade of project management and community engagement experience in lower-income communities and communities of color. In her current role, Tangier manages PeopleForBikes’ participation in the Better Bike Share Partnership. She is honored to be supporting the efforts of communities across the nation to create equitable bike share and micro-mobility systems. Tangier enjoys riding around Denver with her husband and two toddlers and always finds a way to explore by bicycle when she travels to new places.
Director of Enterprise Partnerships
Ryan works with organizations to help establish ride incentive programs. Using the PeopleForBikes Ride Spot app, companies can integrate an engaging program to encourage, promote, and reward healthy bike behaviors. Combining his personal bike journey with a background/education in business, Ryan hopes to provide a framework for others to experience the benefits of the joy on two wheels. Ryan is also a proud father and husband, cheering on his family in their countless sports activities.
State and Local Policy Analyst
Kyler works to support policies at the state and local levels across the country that expand access to safe, fun biking for all. He was drawn to PeopleForBikes through his belief that physical health and safe movement around one's community are human rights that not everyone enjoys yet. Kyler also helps steward several industry subcommittees that advance critical research and advocacy work. Based in Berkeley, CA, Kyler can usually be seen struggling up hills or riding with panniers perilously full of groceries.
Senior Graphic Designer
Alex (or Butters as she’s known around the office) handles the graphic design elements of PeopleForBikes’ marketing and communications efforts.
City Ratings Program Director
Rebecca manages the City Ratings program and supports PeopleForBikes’ research initiatives through analyzing data and communicating results. She’s passionate about geography, civic technology and finding the right balance of simple and complex strategies to generate meaningful insights. Rebecca’s favorite kind of ride is biking home on warm summer nights after spending time with friends.
Digital Content CreatorEmail Me
Copywriter and Editor
As our Copywriter and Editor, Jack helps create and oversee our storytelling process across all PeopleForBikes platforms including blogs, press releases and all other written content. A lifelong lover of both writing and riding his bike, Jack feels as though he’s found a perfect fit being able to combine his passions working here at PeopleForBikes. When not at his desk or on his bike, Jack can be found skiing, playing hockey, bike polo or finding nearly any other excuse to go play outside.
eMTB Policy and Program Manager
When she's not out exploring the Vermont backcountry on her mountain bike or splitboard, Rachel is hard at work managing PeopleForBikes’ eMTB program. Her passion for the outdoors and all things bikes inspires her work as an advocate for anyone looking to enjoy the benefits of pushing pedals. Before joining our team, Rachel was the executive director of a mountain bike trail organization in Vermont, creating connections and bringing the community together to build and support biking opportunities.
Local Programs Writer and Content Manager
Kiran is a storyteller, giving voice to PeopleForBikes’ Better Bike Share Partnership and PlacesForBikes programming while maintaining a focus on diversity, equity and inclusion. Prior to joining the team, Kiran worked at various magazines and websites as a writer, editor and social media coordinator, covering the outdoor industry, live music and organic food. Although she used to be a bike guide, these days you're more likely to find her leisurely pedaling to a community garden in East Boulder than trying to beat her PR on a local route.
Nancy J. Hershfield
Vice President of Philanthropy
Nancy leads all PeopleForBikes Foundation Board and development initiatives, growing the philanthropic arm of the organization in support of its mission and programs. Nancy and her team are externally facing, partnering with individual donors and prospects, members, family foundations and industry leaders to expand the scope of PeopleForBikes' work through engagement and financial support. Nancy possesses more than 30 years of experience in nonprofit and higher education development and taps into her expertise to build and grow philanthropy for PeopleForBikes. Beyond the office, Nancy enjoys time with her family, long road bike rides, world travel and the arts scene.
Bicycle Industry Research Manager
Patrick manages efforts to identify and analyze bicycle industry sales trends, understand trends in bicycle participation and perception, and connect the dots between building great places to ride, industry growth, and other economic benefits. When he’s not working with data, he can usually be found riding singletrack in the Front Range or riding his single-speed through Denver.
NWA Bike Business Innovation Program Coordinator
A former high school chemistry and biology teacher, Melisa now works on PeopleForBikes’ Northwest Arkansas team, helping get more people on bikes and spreading the joys of bicycling throughout Benton County. As a NICA Level 3 coach, Melisa is also an advocate for youth outdoor education and community outreach. A lover of all things on two wheels, she is constantly looking for the next bike to add to her collection and enjoys riding to have fun and socialize.
Director of Membership and Development
Rod works closely with the organizations and individuals that enable PeopleForBikes to build better bike riding experiences for everyone. He loves the “people” aspect of PeopleForBikes — and the fact that bike advocacy often involves opportunities to get out and ride. Rod’s proudest biking accomplishment has been teaching his kids to ride and he wished that more people realized that bikes are ‘freedom machines,’ no matter your age, where you live or your riding ability.
Alex provides policy counsel on PeopleForBikes’ state and local monitoring program. A burrito-loving, Summit County-riding, karaoke-singing kind of guy, Alex loves that his work helps ensure manufacturers can keep making the bikes people love to ride and the products they love to use.
Ash Lovell, Ph.D.
Electric Bicycle Policy and Campaign Director
Ash is excited to lead PeopleForBikes’ electric bicycle policy and campaign initiatives. Prior to joining our team, Ash brought people together to work on big social and environmental projects including urban sustainability and large landscape conservation for the National Park Service. When she's not building coalitions for PeopleForBikes, you can find Ash riding around the Front Range of Colorado on her electric cargo bike with her two little boys in tow.
Vice President of Marketing and Communications
Jose guides all of PeopleForBikes’ marketing projects and communications, including the marketing strategy for Ride Spot. Jose believes PeopleForBikes’ work is something we should all care about, regardless of where we ride. He developed his love of bikes and the bike industry while living in Philadelphia where he and his wife Lynda became active members of the eastern Pennsylvania cycling community and embraced its diverse group of riders.
As PeopleForBikes’ administrative assistant, Lily helps keep our office running smoothly, manages the schedules of our leadership team and assists with events. Personally, she is a Little Bellas mentor and loves getting more girls on bikes and empowering girls through biking. Before her time at PeopleForBikes, Lily studied Community and International Development at the University of Vermont and is passionate about sustainable community development. On the weekends, you’ll likely find Lily in the mountains or at a Denver farmer’s market.
Junior Graphic Designer
Lizzy supports PeopleForBikes’ marketing and communications efforts with her graphic design wizardry. She previously helped get more people on bikes at Healthy Ride, Pittsburgh’s bike share system. Her passion for exploring better futures on and off the bike comes from her love of sci-fi and fantasy books.
Senior Marketing Manager
If she’s not riding down to the Boulder farmers market, Melissa is hard at work managing marketing for PlacesForBikes and the Better Bike Share Partnership. Her passion for the outdoors and constant desire to learn helps her advocate for better bicycling in communities big and small. Melissa believes bike riding is one of the most liberating hobbies in the world–all you need is an extra tube, water and a bunch of good snacks.
Vice President of the Business Network
Ravi leads the charge for the PeopleForBikes Business Network, which includes the bike industry's trade association, BPSA TAC, as well as the Federal, State and Local Regulatory Policy team. Ravi brings a wealth of brand, agency, industry and experiential knowledge to PeopleForBikes and is passionate about our mission of getting more people on bikes more often and the promise that PeopleForBikes’ work holds for all riders.
Staff Accountant and Database Administrator
Amy has worked in admin and finance roles for more than 15 years, including more than a decade with the University of Texas at Austin, where she discovered her passion for commuting by bike. Besides keeping track of the numbers and database side of things at PeopleForBikes, you can find Amy walking with her dog exploring new neighborhoods, talking to her plants, learning to draw or driving/biking west to marvel at Colorado’s mountain views.
Director of Finance
“Romo” manages PeopleForBikes’ finance, compliance and human resources numbers to keep our team running smoothly. Ryan discovered his passion for bikes through the Little 500 at Indiana University and finds joy in exploring, racing and running errands by bike! When not on two wheels, you can find Ryan on a run or hike around Colorado’s Front Range or watching a Green Bay Packers game.
Senior Membership Manager
Kerri manages PeopleForBikes’ corporate membership sales, operations and benefits. She helps grow our networks by prospecting, fielding inquiries and working directly with our corporate supporters. Kerri is excited to work at PeopleForBikes to help people across the U.S. create a healthier lifestyle by riding bikes. Outside of work, you can find her spending time with family, riding bikes, doing yoga and walking her two Alaskan Malamutes, Chloe and Arlo.
Deputy Director of State and Local Policy
Ashley helps make bike riding better by advocating for policies and measures that benefit and protect biking such as funding for trails, protected bike lanes, bike safety laws, and e-bikes. She loves riding her bike anywhere that’s close to the mountains and believes that improved bike policies can lead to the betterment of the world’s health, environment and communities.
John Paul Shaffer
Northwest Arkansas Bike Business Innovation Director
John Paul leads PeopleForBikes’ work in Northwest Arkansas to get more people commuting by bike through workplace-based programming and incentives. With a background in urban planning and community development, he finds joy in helping community leaders make their bold visions a reality. When he’s not “in the office,” you’ll probably find him somewhere outdoors or in his music room on the guitar or piano.
Chief of Staff
JJ manages all things on the data front for the PeopleForBikes Business Network. When she’s not leading the charge on databases, she can be found racing her two-wheel companion on dirt or winning mutton-busting competitions.
Deputy Marketing Director
Jordan joined PeopleForBikes because she sees the bike as a simple part of a solution to very complex problems and wanted to help make biking better across the country. She got her start biking thanks to her dad’s enthusiasm, and a need to commute to downtown Denver as painlessly as possible. Jordan works on marketing initiatives and supports the policy team in their communications work. She also runs the Ride Spot events program, helping event organizers use the app to create memorable riding experiences for their participants.
Development Operations Manager
Betsy manages the behind the scenes work for the PeopleForBikes Foundation Board of Directors and development initiatives. In her role as development operations manager, Betsy creates effective databases for fundraising, researches major donor prospects, coordinates annual appeals and builds major gift project portfolios. Outside of work, Betsy loves spending time with her daughters and exploring the world through reading.