People for Bikes
People for BikesPeople for Bikes

Our strength starts with our

Team.

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Jenn Dice

President and CEO

As our fearless leader, Jenn brings unmatched energy and focus to her work each and every day. She is bold and draws on nearly two decades of diverse professional experience and a vast bike industry and advocacy network. Jenn’s love of bicycling is the rocket fuel that powers her exceptional efforts to boost all types of riding and all bike businesses. Jenn joined the organization in 2013 after more than a decade as a leader of IMBA. Learn more about Jenn.

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Tangier Barnes Wright

Senior Partnership and Program Manager

Tangier is passionate about environmental justice and brings over a decade of project management and community engagement experience in lower-income communities and communities of color. In her current role, Tangier manages PeopleForBikes’ participation in the Better Bike Share Partnership. She is honored to be supporting the efforts of communities across the nation to create equitable bike share and micro-mobility systems. Tangier enjoys riding around Denver with her husband and two toddlers and always finds a way to explore by bicycle when she travels to new places.

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Ryan Birkicht

Director of Enterprise Partnerships

Ryan works with organizations to help establish ride incentive programs. Using the PeopleForBikes Ride Spot app, companies can integrate an engaging program to encourage, promote, and reward healthy bike behaviors. Combining his personal bike journey with a background/education in business, Ryan hopes to provide a framework for others to experience the benefits of the joy on two wheels. Ryan is also a proud father and husband, cheering on his family in their countless sports activities. 

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Alex Butterbrodt

Senior Graphic Designer

Alex (or Butters as she’s known around the office) handles the graphic design elements of PeopleForBikes’ marketing and communications efforts.

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Brady Carman

Northwest Arkansas Business Innovation Program Coordinator

Brady joined PeopleForBikes’ Northwest Arkansas team after ten years years as an educator with Fayetteville Public Schools. He is a dedicated team builder, encourager and advocate for connecting people with their environments and their communities. When he is not talking about bikes and their many forms as liberating joy machines, Brady is likely to be found somewhere outside hiking, biking, canoeing and/or volunteering with local nonprofits.

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Rebecca Davies

City Ratings Program Director

Rebecca manages the City Ratings program and supports PeopleForBikes’ research initiatives through analyzing data and communicating results. She’s passionate about geography, civic technology and finding the right balance of simple and complex strategies to generate meaningful insights. Rebecca’s favorite kind of ride is biking home on warm summer nights after spending time with friends.

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Michael DeHerrera

Digital Content Creator

Michael creates digital content to help share PeopleForBikes’ stories across platforms. He contributes photography, videography, editing and graphic design that bring our content to life. When he’s not traveling to cover our next story, you can find Michael biking around Denver, Colorado, where his love for cycling has inspired a car-free lifestyle for 14 years!

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Tobie DePauw

Senior Digital Product Manager

Tobie works closely with the developers on ourRide Spot platform, inspiring and engaging riders through great routes, events, and riding challenges. His love for bikes was first born out of a need for affordable transportation and blossomed into a full blown passion when he was tapped to run a small bike shop in rural Illinois. Through a unique, human-centered approach to retail and a love for bringing people together, Tobie helped transform the business and build a community around fun, creative, and inclusive events. Now based in Madison, Wisconsin, Tobie is an active gravel and singletrack rider and is (currently) the only bookbinder on staff at PeopleForBikes.

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Jack Foersterling

Copywriter and Editor

As our Copywriter and Editor, Jack helps create and oversee our storytelling process across all PeopleForBikes platforms including blogs, press releases and all other written content. A lifelong lover of both writing and riding his bike, Jack feels as though he’s found a perfect fit being able to combine his passions working here at PeopleForBikes. When not at his desk or on his bike, Jack can be found skiing, playing hockey, bike polo or finding nearly any other excuse to go play outside.

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Rachel Fussell

eMTB Policy and Program Manager

When she's not out exploring the Vermont backcountry on her mountain bike or splitboard, Rachel is hard at work managing PeopleForBikes’ eMTB program. Her passion for the outdoors and all things bikes inspires her work as an advocate for anyone looking to enjoy the benefits of pushing pedals. Before joining our team, Rachel was the executive director of a mountain bike trail organization in Vermont, creating connections and bringing the community together to build and support biking opportunities.

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Maddie Godby

Policy + Communications Coordinator

Maddie supports our Local Innovation team's advocacy efforts to create and protect safe, fun, and connected places to ride a bike. She believes that bikes have the power to make the world a better place and is particularly fond of the many positive public health outcomes attached to more people riding bikes. After spending most of her life training for and competing in the Olympics for cycling, Maddie can now be found enjoying bike rides at a much more leisurely pace that usually involve stopping for treats at a local bakery.

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Martina Haggerty

Senior Director of Local Innovation — Local

Martina helps communities nationwide build better bicycling infrastructure and reduce barriers to bicycling through her work on PeopleForBikes’ Local Innovation team. Based in Providence, Rhode Island, when Martina isn’t working, she enjoys hiking, biking Rhode Island's scenic bike paths and spending time with her family. 

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Rod Judd

Director of Membership + Industry Engagement

Rod works closely with the organizations and individuals that enable PeopleForBikes to build better bike riding experiences for everyone. He loves the “people” aspect of PeopleForBikes — and the fact that bike advocacy often involves opportunities to get out and ride. Rod’s proudest biking accomplishment has been teaching his kids to ride and he wished that more people realized that bikes are ‘freedom machines,’ no matter your age, where you live or your riding ability.

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Ash Lovell, Ph.D.

Electric Bicycle Policy and Campaign Director

Ash is excited to lead PeopleForBikes’ electric bicycle policy and campaign initiatives. Prior to joining our team, Ash brought people together to work on big social and environmental projects including urban sustainability and large landscape conservation for the National Park Service. When she's not building coalitions for PeopleForBikes, you can find Ash riding around the Front Range of Colorado on her electric cargo bike with her two little boys in tow.

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Jose Maldonado

Chief Marketing Officer

Jose is responsible for developing marketing and communication strategies that serve the industry and the organization's other constituents. He brings positive energy to everything he does and loves working alongside internal and external stakeholders to find ways to make the U.S. the best place in the world to ride a bike. Jose is an inspiring team leader with a strategic mindset focused on collaborative communication and execution.

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Matt Moore

General and Policy Counsel

Matt Moore is completely stoked to be using his legal skills and 26 years of industry experience working with the talented PeopleForBikes' Business Network team to move the bike industry forward., Matt has volunteered at the local, state and federal levels for almost twenty years, helping to grow his hometown mountain bike trails, improve Minnesota's cycling laws and lead national advocacy efforts at the League of American Bicyclists, the Bicycle Product Suppliers Association and on PeopleForBikes' committees.  In 2023 Matt will celebrate 50 years since he gave his life savings to Gene’s Bike Shop in exchange for a Mercier 10-speed - by going for a rambling bike ride!  The three cats that reside with Matt and his artist wife Patti in their Minneapolis home have fully trained him in the essential bike industry skill of cat herding, although Princess Christmas Cookie is still a bit of a challenge.

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Lizzy Nolin

Graphic Designer

Lizzy supports PeopleForBikes’ marketing and communications efforts with her graphic design wizardry. She previously helped get more people on bikes with Pittsburgh’s bike share system. Her passion for exploring better futures on and off the bike comes from her love of sci-fi and fantasy books.

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Ravi Rajcoomar

Vice President of the Business Network

Ravi leads the charge for the PeopleForBikes Business Network, which includes the bike industry's trade association, BPSA TAC, as well as the Federal, State and Local Regulatory Policy team. Ravi brings a wealth of brand, agency, industry and experiential knowledge to PeopleForBikes and is passionate about our mission of getting more people on bikes more often and the promise that PeopleForBikes’ work holds for all riders.

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Kerrianne Ruhling

People and Office Manager

As our people + office manager, Kerrianne’s favorite part of her job is keeping the vibes high through planning staff events and leading our #PeopleForParties team, both of which encourage a fun work environment where everyone feels like they belong. In her downtime, Kerrianne is likely playing in the mountains on foot, skis, or two wheels.

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Ashley Seaward

Director of State + Local Policy, Sustainability Lead

Ashley helps make bike riding better by advocating for policies and measures that benefit and protect biking such as funding for trails, protected bike lanes, bike safety laws, and e-bikes. She loves riding her bike anywhere that’s close to the mountains and believes that improved bike policies can lead to the betterment of the world’s health, environment and communities.

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Jayden Simelda-Longe

Junior Marketing Manager

Jayden oversees all of our email communications, touching base with a wide variety of audiences who support the mission to get people on bikes. When they’re not working on messaging, they manage the PeopleForBikes online storefront and aid in RideSpot rewards fulfillment. Jayden grew up in Boulder and learned the joy of riding bikes through competitive mountain biking. When you can't find them on the trails around the Front Range, you’ll find them enjoying Boulder and Denver to the fullest via the music, arts, and entertainment scene.

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Dave Snyder

Senior Director of Local Innovation — State

Dave works on our Local Innovation team to identify and implement policies that will transform our communities into places where bicycling is easy and safe for everyone. Based in Oakland, California, Dave is a social change entrepreneur, having founded and built powerful bicycle advocacy and transportation justice organizations locally in San Francisco and statewide in California.

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JJ Trout

Chief of Staff

JJ serves as the "people" arm for PeopleForBikes as our chief of staff. Her role is dedicated to making PFB a best-in-class place to work, solving problems, supporting teams, and as a trusted leader with her colleagues. When she's not working, she can be found racing her two-wheel companion on dirt or winning mutton-busting competitions.

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Jordan Trout

Director of Marketing

Jordan joined PeopleForBikes because she sees the bike as a simple part of a solution to very complex problems and wanted to help make biking better across the country. She got her start biking thanks to her dad’s enthusiasm, and a need to commute to downtown Denver as painlessly as possible. Jordan leads the marketing team on all their campaigns to get more people on bikes more often.

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Annie Woo

International Engagement Project Manager + Executive Assistant

Annie works as PeopleForBikes’ air traffic controller in her role as executive assistant to our CEO. She also assists with event planning and back office coordination to keep our gears running smoothly. With a background in operations and project management, Annie is excited to help launch and support projects that advocate for personal health and environmental consciousness through bicycling. Outside the office, Annie can be found soaking up the Colorado sunshine with a good read.

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Allyson de la Houssaye

PeopleForBikes Northwest Arkansas Executive Director

Allyson is the executive director of PeopleforBikes’ bike business innovation team based in Northwest Arkansas. As a lifelong lover and rider of bikes, Allyson is passionate about bringing communities together through cycling. As a former sports and documentary producer and co-founder of Women of OZ NWA, a nonprofit dedicated to getting more women on mountain bikes, Allyson has a rich background in the bike and outdoor industries. On the weekends, she can often be found on the many trails across Northwest Arkansas alongside her family and dog.

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