Our strength starts with our
President and CEO
As our fearless leader, Jenn brings unmatched energy and focus to her work each and every day. She is bold and draws on nearly two decades of diverse professional experience and a vast bike industry and advocacy network. Jenn’s love of bicycling is the rocket fuel that powers her exceptional efforts to boost all types of riding and all bike businesses. Jenn joined the organization in 2013 after more than a decade as a leader of IMBA. Learn more about Jenn.
Youth and Community Partnerships Manager
Nick works with community-based organizations and the bicycle industry to strengthen and support youth bicycling programs with the help of PeopleForBikes' expertise and resources. Nick’s background is in urban planning, education and community engagement. His dream is a world where all people can move safely and freely around their communities, including by bike! His favorite days usually involve sunshine, a cup of coffee, time outside and riding his bike.
Digital Marketing Manager
As the Digital Marketing Manager, Lulu manages all PeopleForBikes' social media platforms by creating a unique and engaging online presence. Lulu is a long time bicycle advocate, dedicated to promoting PeopleForBikes' mission of making the U.S. the best nation for cycling. When she's not tweeting or posting, you can find her on local trails snowboarding or mountain biking with her pups!
Director of Federal Affairs
Noa's work supports bicycle businesses, expands bike infrastructure and improves bike riding experiences for all Americans through federal policy. She helps lawmakers leverage the power of bikes to advance equity, economic recovery, sustainability and mobility. In her personal time, she enjoys e-biking around Washington, D.C. with her dog in tow and long weekend gravel rides.
Tangier Barnes Wright
Senior Partnership and Program Manager
Tangier is passionate about environmental justice and brings over a decade of project management and community engagement experience in lower-income communities and communities of color. In her current role, Tangier manages PeopleForBikes’ participation in the Better Bike Share Partnership. She is honored to be supporting the efforts of communities across the nation to create equitable bike share and micro-mobility systems. Tangier enjoys riding around Denver with her husband and two toddlers and always finds a way to explore by bicycle when she travels to new places.
Director of Enterprise Partnerships
Ryan works with organizations to help establish ride incentive programs. Using the PeopleForBikes Ride Spot app, companies can integrate an engaging program to encourage, promote, and reward healthy bike behaviors. Combining his personal bike journey with a background/education in business, Ryan hopes to provide a framework for others to experience the benefits of the joy on two wheels. Ryan is also a proud father and husband, cheering on his family in their countless sports activities.
State and Local Policy Analyst
Kyler works to support policies at the state and local levels across the country that expand access to safe, fun biking for all. He was drawn to PeopleForBikes through his belief that physical health and safe movement around one's community are human rights that not everyone enjoys yet. Kyler also helps steward several industry subcommittees that advance critical research and advocacy work. Based in Berkeley, CA, Kyler can usually be seen struggling up hills or riding with panniers perilously full of groceries.
Director of Philanthropy
Katie joined the PeopleForBikes team to build and foster a passionate community of people who want to be part of making bicycling better for everyone. Katie has spent the past 15 years in the bike industry and loves bringing people together to create lasting change. When she's not near or on a bike herself, you can typically find Katie sitting in the sun with a beer, watching soccer, or traveling the world — 52 countries and counting!
Senior Graphic Designer
Alex (or Butters as she’s known around the office) handles the graphic design elements of PeopleForBikes’ marketing and communications efforts.
Northwest Arkansas Business Innovation Program Coordinator
Brady joined PeopleForBikes’ Northwest Arkansas team after ten years years as an educator with Fayetteville Public Schools. He is a dedicated team builder, encourager and advocate for connecting people with their environments and their communities. When he is not talking about bikes and their many forms as liberating joy machines, Brady is likely to be found somewhere outside hiking, biking, canoeing and/or volunteering with local nonprofits.
City Ratings Program Director
Rebecca manages the City Ratings program and supports PeopleForBikes’ research initiatives through analyzing data and communicating results. She’s passionate about geography, civic technology and finding the right balance of simple and complex strategies to generate meaningful insights. Rebecca’s favorite kind of ride is biking home on warm summer nights after spending time with friends.
Digital Content Creator
Michael creates digital content to help share PeopleForBikes’ stories across platforms. He contributes photography, videography, editing and graphic design that bring our content to life. When he’s not traveling to cover our next story, you can find Michael biking around Denver, Colorado, where his love for cycling has inspired a car-free lifestyle for 14 years!
Senior Digital Product Manager
Tobie works closely with the developers on ourRide Spot platform, inspiring and engaging riders through great routes, events, and riding challenges. His love for bikes was first born out of a need for affordable transportation and blossomed into a full blown passion when he was tapped to run a small bike shop in rural Illinois. Through a unique, human-centered approach to retail and a love for bringing people together, Tobie helped transform the business and build a community around fun, creative, and inclusive events. Now based in Madison, Wisconsin, Tobie is an active gravel and singletrack rider and is (currently) the only bookbinder on staff at PeopleForBikes.
Copywriter and Editor
As our Copywriter and Editor, Jack helps create and oversee our storytelling process across all PeopleForBikes platforms including blogs, press releases and all other written content. A lifelong lover of both writing and riding his bike, Jack feels as though he’s found a perfect fit being able to combine his passions working here at PeopleForBikes. When not at his desk or on his bike, Jack can be found skiing, playing hockey, bike polo or finding nearly any other excuse to go play outside.
eMTB Policy and Program Manager
When she's not out exploring the Vermont backcountry on her mountain bike or splitboard, Rachel is hard at work managing PeopleForBikes’ eMTB program. Her passion for the outdoors and all things bikes inspires her work as an advocate for anyone looking to enjoy the benefits of pushing pedals. Before joining our team, Rachel was the executive director of a mountain bike trail organization in Vermont, creating connections and bringing the community together to build and support biking opportunities.
Senior Director of Local Innovation — Local
Martina helps communities nationwide build better bicycling infrastructure and reduce barriers to bicycling through her work on PeopleForBikes’ Local Innovation team. Based in Providence, Rhode Island, when Martina isn’t working, she enjoys hiking, biking Rhode Island's scenic bike paths and spending time with her family.
Kiran is a storyteller, giving voice to PeopleForBikes’ Better Bike Share Partnership and PlacesForBikes programming while maintaining a focus on diversity, equity and inclusion. Prior to joining the team, Kiran worked at various magazines and websites as a writer, editor and social media coordinator, covering the outdoor industry, live music and organic food. Although she used to be a bike guide, these days you're more likely to find her leisurely pedaling to a community garden in East Boulder than trying to beat her PR on a local route.
Senior Research Manager
Patrick manages efforts to identify and analyze bicycle industry sales trends, understand trends in bicycle participation and perception, and connect the dots between building great places to ride, industry growth, and other economic benefits. When he’s not working with data, he can usually be found riding singletrack in the Front Range or riding his single-speed through Denver.
Director of Membership and Development
Rod works closely with the organizations and individuals that enable PeopleForBikes to build better bike riding experiences for everyone. He loves the “people” aspect of PeopleForBikes — and the fact that bike advocacy often involves opportunities to get out and ride. Rod’s proudest biking accomplishment has been teaching his kids to ride and he wished that more people realized that bikes are ‘freedom machines,’ no matter your age, where you live or your riding ability.
Ash Lovell, Ph.D.
Electric Bicycle Policy and Campaign Director
Ash is excited to lead PeopleForBikes’ electric bicycle policy and campaign initiatives. Prior to joining our team, Ash brought people together to work on big social and environmental projects including urban sustainability and large landscape conservation for the National Park Service. When she's not building coalitions for PeopleForBikes, you can find Ash riding around the Front Range of Colorado on her electric cargo bike with her two little boys in tow.
VP of Marketing
Jose is responsible for developing marketing and communication strategies that serve the industry and the organization's other constituents. He brings positive energy to everything he does and loves working alongside internal and external stakeholders to find ways to make the U.S. the best place in the world to ride a bike. Jose is an inspiring team leader with a strategic mindset focused on collaborative communication and execution.
General and Policy Counsel
Matt Moore is completely stoked to be using his legal skills and 26 years of industry experience working with the talented PeopleForBikes' Business Network team to move the bike industry forward., Matt has volunteered at the local, state and federal levels for almost twenty years, helping to grow his hometown mountain bike trails, improve Minnesota's cycling laws and lead national advocacy efforts at the League of American Bicyclists, the Bicycle Product Suppliers Association and on PeopleForBikes' committees. In 2023 Matt will celebrate 50 years since he gave his life savings to Gene’s Bike Shop in exchange for a Mercier 10-speed - by going for a rambling bike ride! The three cats that reside with Matt and his artist wife Patti in their Minneapolis home have fully trained him in the essential bike industry skill of cat herding, although Princess Christmas Cookie is still a bit of a challenge.
Lizzy supports PeopleForBikes’ marketing and communications efforts with her graphic design wizardry. She previously helped get more people on bikes with Pittsburgh’s bike share system. Her passion for exploring better futures on and off the bike comes from her love of sci-fi and fantasy books.
Vice President of the Business Network
Ravi leads the charge for the PeopleForBikes Business Network, which includes the bike industry's trade association, BPSA TAC, as well as the Federal, State and Local Regulatory Policy team. Ravi brings a wealth of brand, agency, industry and experiential knowledge to PeopleForBikes and is passionate about our mission of getting more people on bikes more often and the promise that PeopleForBikes’ work holds for all riders.
Senior Membership Manager
Kerri manages PeopleForBikes’ corporate membership sales, operations and benefits. She helps grow our networks by prospecting, fielding inquiries and working directly with our corporate supporters. Kerri is excited to work at PeopleForBikes to help people across the U.S. create a healthier lifestyle by riding bikes. Outside of work, you can find her spending time with family, riding bikes, doing yoga and walking her two Alaskan Malamutes, Chloe and Arlo.
Director of State + Local Policy, Sustainability Lead
Ashley helps make bike riding better by advocating for policies and measures that benefit and protect biking such as funding for trails, protected bike lanes, bike safety laws, and e-bikes. She loves riding her bike anywhere that’s close to the mountains and believes that improved bike policies can lead to the betterment of the world’s health, environment and communities.
John Paul Shaffer
Northwest Arkansas Bike Business Innovation Director
John Paul leads PeopleForBikes’ work in Northwest Arkansas to get more people commuting by bike through workplace-based programming and incentives. With a background in urban planning and community development, he finds joy in helping community leaders make their bold visions a reality. When he’s not “in the office,” you’ll probably find him somewhere outdoors or in his music room on the guitar or piano.
Junior Marketing Manager
Jayden oversees all of our email communications, touching base with a wide variety of audiences who support the mission to get people on bikes. When they’re not working on messaging, they manage the PeopleForBikes online storefront and aid in RideSpot rewards fulfillment. Jayden grew up in Boulder and learned the joy of riding bikes through competitive mountain biking. When you can't find them on the trails around the Front Range, you’ll find them enjoying Boulder and Denver to the fullest via the music, arts, and entertainment scene.
Senior Director of Local Innovation — State
Dave works on our Local Innovation team to identify and implement policies that will transform our communities into places where bicycling is easy and safe for everyone. Based in Oakland, California, Dave is a social change entrepreneur, having founded and built powerful bicycle advocacy and transportation justice organizations locally in San Francisco and statewide in California.
Member Services Coordinator
Scarlet supports PeopleForBikes’ Membership team as a resource for companies in the bike industry with any questions regarding the benefits of being a member of the PeopleForBikes Coalition. Scarlet grew up in Boulder, Colorado, and loves signing up for local gravel races or just biking around town.
Director of Marketing
Jordan joined PeopleForBikes because she sees the bike as a simple part of a solution to very complex problems and wanted to help make biking better across the country. She got her start biking thanks to her dad’s enthusiasm, and a need to commute to downtown Denver as painlessly as possible. Jordan leads the marketing team on all their campaigns to get more people on bikes more often.
Chief of Staff
JJ serves as the "people" arm for PeopleForBikes as our chief of staff. Her role is dedicated to making PFB a best-in-class place to work, solving problems, supporting teams, and as a trusted leader with her colleagues. When she's not working, she can be found racing her two-wheel companion on dirt or winning mutton-busting competitions.
Senior Manager of Foundation & Donor Relations
Betsy manages the behind the scenes work for the PeopleForBikes Foundation Board of Directors and development initiatives. In her role as development operations manager, Betsy creates effective databases for fundraising, researches major donor prospects, coordinates annual appeals and builds major gift project portfolios. Outside of work, Betsy loves spending time with her daughters and exploring the world through reading.
Annie works as PeopleForBikes’ air traffic controller in her role as executive assistant to our CEO. She also assists with event planning and back office coordination to keep our gears running smoothly. With a background in operations and project management, Annie is excited to help launch and support projects that advocate for personal health and environmental consciousness through bicycling. Outside the office, Annie can be found soaking up the Colorado sunshine with a good read.
Allyson de la Houssaye
PeopleForBikes Northwest Arkansas Executive Director
Allyson is the executive director of PeopleforBikes’ bike business innovation team based in Northwest Arkansas. As a lifelong lover and rider of bikes, Allyson is passionate about bringing communities together through cycling. As a former sports and documentary producer and co-founder of Women of OZ NWA, a nonprofit dedicated to getting more women on mountain bikes, Allyson has a rich background in the bike and outdoor industries. On the weekends, she can often be found on the many trails across Northwest Arkansas alongside her family and dog.