Our strength starts with our

Team.

Jenn Dice

Jenn Dice

President and CEO

As our fearless leader, Jenn brings unmatched energy and focus to her work each and every day. She is bold and draws on nearly two decades of diverse professional experience and a vast bike industry and advocacy network. Jenn’s love of bicycling is the rocket fuel that powers her exceptional efforts to boost all types of riding and all bike businesses. Jenn joined the organization in 2013 after more than a decade as a leader of IMBA. Learn more about Jenn.

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Nick Aguilera

Youth and Community Partnerships Manager

Nick works with community-based organizations and the bicycle industry to strengthen and support youth bicycling programs with the help of PeopleForBikes' expertise and resources. Nick’s background is in urban planning, education and community engagement. His dream is a world where all people can move safely and freely around their communities, including by bike! His favorite days usually involve sunshine, a cup of coffee, time outside and riding his bike.

Kat Andrus

Kat Andrus

Youth Program Manager

Kat works in collaboration with a team of national youth cycling organizations to pilot a youth cycling initiative. A former elementary and middle school teacher, she loves being able to combine her teaching skills with her passion for community organizing and riding bikes. When she’s not inspiring the nation’s youth to get out and ride, you can likely find Kat on her own bike taking a long, slow haul through the mountains bikepacking and taking in the amazing views.

Noa Banayan

Noa Banayan

Director of Federal Affairs

Noa's work supports bicycle businesses, expands bike infrastructure and improves bike riding experiences for all Americans through federal policy. She helps lawmakers leverage the power of bikes to advance equity, economic recovery, sustainability and mobility. In her personal time, she enjoys e-biking around Washington, D.C. with her dog in tow and long weekend gravel rides.

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Tangier Barnes Wright

Partnership and Program Manager

Tangier is passionate about environmental justice and brings over a decade of project management and community engagement experience in lower-income communities and communities of color. In her current role, Tangier manages PeopleForBikes’ participation in the Better Bike Share Partnership. She is honored to be supporting the efforts of communities across the nation to create equitable bike share and micro-mobility systems. Tangier enjoys riding around Denver with her husband and two toddlers and always finds a way to explore by bicycle when she travels to new places.

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Ryan Birkicht

Director of Enterprise Partnerships

Ryan works with organizations to help establish ride incentive programs. Using the PeopleForBikes Ride Spot app, companies can integrate an engaging program to encourage, promote, and reward healthy bike behaviors. Combining his personal bike journey with a background/education in business, Ryan hopes to provide a framework for others to experience the benefits of the joy on two wheels. Ryan is also a proud father and husband, cheering on his family in their countless sports activities. 

Alex Butterbrodt

Alex Butterbrodt

Senior Graphic Designer

Alex (or Butters as she’s known around the office) handles the graphic design elements of PeopleForBikes’ marketing and communications efforts.

Rebecca Davies

Rebecca Davies

Bicycle Networks Data Manager

Rebecca manages the Bicycle Network Analysis and supports PeopleForBikes’ research initiatives through analyzing data and communicating results. She’s passionate about geography, civic technology and finding the right balance of simple and complex strategies to generate meaningful insights. Rebecca’s favorite kind of ride is biking home on warm summer nights after spending time with friends.

Erik Esborg

Erik Esborg

Vice President of Finance

Erik is the man behind the curtain, managing finances and human resources at PeopleForBikes. When Erik’s not crunching numbers, he’s riding bikes, playing guitar, or dreaming of a day when he can do both at the same time.

Jack Foersterling

Jack Foersterling

Copywriter and Editor

As our Copywriter and Editor, Jack helps create and oversee our storytelling process across all PeopleForBikes platforms including blogs, press releases and all other written content. A lifelong lover of both writing and riding his bike, Jack feels as though he’s found a perfect fit being able to combine his passions working here at PeopleForBikes. When not at his desk or on his bike, Jack can be found skiing, playing hockey, bike polo or finding nearly any other excuse to go play outside.

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Kiran Herbert

Local Programs Writer and Content Manager

Kiran is a storyteller, giving voice to PeopleForBikes’ Better Bike Share Partnership and PlacesForBikes programming while maintaining a focus on diversity, equity and inclusion. Prior to joining the team, Kiran worked at various magazines and websites as a writer, editor and social media coordinator, covering the outdoor industry, live music and organic food. Although she used to be a bike guide, these days you're more likely to find her leisurely pedaling to a community garden in East Boulder than trying to beat her PR on a local route.

Nancy J. Hershfield

Vice President of Philanthropy

Nancy leads all PeopleForBikes Foundation Board and development initiatives, growing the philanthropic arm of the organization in support of its mission and programs. Nancy and her team are externally facing, partnering with individual donors and prospects, members, family foundations and industry leaders to expand the scope of PeopleForBikes' work through engagement and financial support. Nancy possesses more than 30 years of experience in nonprofit and higher education development and taps into her expertise to build and grow philanthropy for PeopleForBikes. Beyond the office, Nancy enjoys time with her family, long road bike rides, world travel and the arts scene.

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Patrick Hogan

Bicycle Industry Research Manager

Patrick manages efforts to identify and analyze bicycle industry sales trends, understand trends in bicycle participation and perception, and connect the dots between building great places to ride, industry growth, and other economic benefits. When he’s not working with data, he can usually be found riding singletrack in the Front Range or riding his single-speed through Denver.

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Kristie Holt

Northwest Arkansas Bike Business Innovation Manager

Kristie works to help employers in Northwest Arkansas implement workplace-based bicycling incentive programs that increase the number of employees who bike for transportation and recreation. Previous to her time at PeopleForBikes, Kristie helped thousands of people discover the joy of bike riding through her work on the retail side of the bike industry. A full-time bike commuter for almost a decade, she also enjoys riding gravel, road and recently stopped being scared of mountain biking.

Rod Judd

Rod Judd

Director of Membership and Development

Rod works closely with the organizations and individuals that enable PeopleForBikes to build better bike riding experiences for everyone. He loves the “people” aspect of PeopleForBikes — and the fact that bike advocacy often involves opportunities to get out and ride. Rod’s proudest biking accomplishment has been teaching his kids to ride and he wished that more people realized that bikes are ‘freedom machines,’ no matter your age, where you live or your riding ability.

Zoe Kircos

Zoe Kircos

Director of Grants and Partnerships

Zoe administers our Grant Programs, manages our national partnerships, strives to expand equitable access to bike share through the Better Bike Share Partnership, and works to secure funding for PeopleForBikes projects and programs. She enjoys supporting the committed, passionate and smart people trying to make their communities better through bicycling.

Alex Logemann

Alex Logemann

Policy Counsel

Alex provides policy counsel on PeopleForBikes’ state and local monitoring program. A burrito-loving, Summit County-riding, karaoke-singing kind of guy, Alex loves that his work helps ensure manufacturers can keep making the bikes people love to ride and the products they love to use.

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Ash Lovell, Ph.D.

Electric Bicycle Policy and Campaign Director

Ash is excited to lead PeopleForBikes’ electric bicycle policy and campaign initiatives. Prior to joining our team, Ash brought people together to work on big social and environmental projects including urban sustainability and large landscape conservation for the National Park Service. When she's not building coalitions for PeopleForBikes, you can find Ash riding around the Front Range of Colorado on her electric cargo bike with her two little boys in tow.

Jose Maldonado

Jose Maldonado

Vice President of Marketing and Communications

Jose guides all of PeopleForBikes’ marketing projects and communications, including the marketing strategy for Ride Spot. Jose believes PeopleForBikes’ work is something we should all care about, regardless of where we ride. He developed his love of bikes and the bike industry while living in Philadelphia where he and his wife Lynda became active members of the eastern Pennsylvania cycling community and embraced its diverse group of riders.

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Ben Malmborg-Wild

Executive and Administrative Assistant

Ben supports our President and CEO Jenn, as well as the rest of the PeopleForBikes team, to make sure they're set up for success. When Ben isn't spending time with his wife, dog and their three ducks, he loves to ride in Colorado's high country. 

Lizzy Nolin

Lizzy Nolin

Junior Graphic Designer

Lizzy supports PeopleForBikes’ marketing and communications efforts with her graphic design wizardry. She previously helped get more people on bikes at Healthy Ride, Pittsburgh’s bike share system. Her passion for exploring better futures on and off the bike comes from her love of sci-fi and fantasy books.

Melissa Passanante

Melissa Passanante

Senior Marketing Manager

If she’s not riding down to the Boulder farmers market, Melissa is hard at work managing marketing for PlacesForBikes and the Better Bike Share Partnership. Her passion for the outdoors and constant desire to learn helps her advocate for better bicycling in communities big and small. Melissa believes bike riding is one of the most liberating hobbies in the world–all you need is an extra tube, water and a bunch of good snacks.

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Ravi Rajcoomar

Vice President of the Business Network

Ravi leads the charge for the PeopleForBikes Business Network, which includes the bike industry's trade association, BPSA TAC, as well as the Federal, State and Local Regulatory Policy team. Ravi brings a wealth of brand, agency, industry and experiential knowledge to PeopleForBikes and is passionate about our mission of getting more people on bikes more often and the promise that PeopleForBikes’ work holds for all riders.

Kerri Salazar

Kerri Salazar

Membership and Development Manager

Kerri manages PeopleForBikes’ fundraising and membership operations. She helps grow our networks by fielding inquiries and working directly with our supporters. Kerri is excited to work at PeopleForBikes to help people across the U.S. create a healthier lifestyle by riding bikes. Outside of work, you can find her spending time with family, riding bikes, doing yoga and walking her two Alaskan Malamutes, Chloe and Arlo.

Ashley Seaward

Ashley Seaward

Deputy Director of State and Local Policy

Ashley helps make bike riding better by advocating for policies and measures that benefit and protect biking such as funding for trails, protected bike lanes, bike safety laws, and e-bikes. She loves riding her bike anywhere that’s close to the mountains and believes that improved bike policies can lead to the betterment of the world’s health, environment and communities.

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John Paul Shaffer

Northwest Arkansas Bike Business Innovation Director

John Paul leads PeopleForBikes’ work in Northwest Arkansas to get more people commuting by bike through workplace-based programming and incentives. With a background in urban planning and community development, he finds joy in helping community leaders make their bold visions a reality. When he’s not “in the office,” you’ll probably find him somewhere outdoors or in his music room on the guitar or piano.

Sara Studdard

Sara Studdard

Director of Local Innovation

Sara helps plan and execute the PeopleForBikes’ efforts to build better bike infrastructure in the U.S. She especially enjoys the opportunities for relationship building in her position — and the fact that every meeting can be taken on a bike or by bike. Sara wishes that more people realized that it’s OK not to feel confident on a bike — and that you don’t need to be a highly skilled rider to enjoy riding. “Biking doesn’t define you. You define it.”

JJ Trout

JJ Trout

Chief of Staff

JJ manages all things on the data front for the PeopleForBikes Business Network. When she’s not leading the charge on databases, she can be found racing her two-wheel companion on dirt or winning mutton-busting competitions.

Jordan Trout 

Jordan Trout

Deputy Marketing Director

Jordan joined PeopleForBikes because she sees the bike as a simple part of a solution to very complex problems and wanted to help make biking better across the country. She got her start biking thanks to her dad’s enthusiasm, and a need to commute to downtown Denver as painlessly as possible. Jordan works on marketing initiatives and supports the policy team in their communications work. She also runs the Ride Spot events program, helping event organizers use the app to create memorable riding experiences for their participants.

Kyle Wagenschutz

Kyle Wagenschutz

Vice President of Local Innovation

Kyle manages The Big Jump project here at PeopleForBikes. He works with city governments and local advocacy groups on improving conditions for bikes at the local level. Kyle’s favorite part about his work is meeting all the interesting people doing similar work in communities all around the world. He believes biking brings people together, no matter where they call home.

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