This grant would fund a high profile celebration of the coming bike share as a hook to get even more business leaders to attend. Bike share will launch in Austin in December. Many of Austin’s elite companies – C3 Entertainment, Cirrus Logic, KUT/KUTX, GSDM, SXSW, Whole Foods Market, etc. - are founding investors in Bike Share. Many other high growth companies – BazaarVoice, Chaotic Moon, Facebook, Mutual Mobile, National Instruments, RetailMeNot, etc. - want to become involved. Most business leaders rather immediately respond positively to the successes of bike share elsewhere. We are proposing a pre-launch celebration in mid November (most likely November, 12th) to accomplish several important outcomes. Movability Austin, Bike Share Austin, Downtown Austin Alliance and others would host a high profile social event with music, hors d'oeuvre and adult beverages. During the event we would schedule a welcome and “celebratory” toasts from key attendees recognizing the people and companies sharing in the coming launch of bike share in Austin.