The PeopleForBikes Coalition and Foundation boards of directors as well as the BPSA Trade Association Committee members include executives from leading companies in the U.S. bicycle industry. Their collective experience and commitment to better bicycling guide the PeopleForBikes vision. All board members are independent voting members. We also have six PeopleForBikes Coalition subcommittees. We encourage leaders from member companies to join and be part of our mission to create an environment where bicycling and bike businesses thrive.

PeopleForBikes Coalition Board of Directors

• Chair: Chris Speyer - REI Co-op, VP Merchandising Product and Co-op Brands
• Vice Chair: An Le - Giant Bicycle, Global Marketing Director
• Secretary: Michael Mercuri - SRAM, Board member
• Treasurer: Pat Cunnane - Messingschlager USA, CEO
• Allison Straub - Burley, President
• Andrea Pankow - Vista Outdoor Inc., Vice President & GM
• Bernie Doering - PeopleForBikes, Board Member, Vice Chair of the BPSA TAC Committee and member of Research & Statistics Committee
• Bob Burns - Trek Bicycle, Vice President & Senior Legal Officer
• Claudia Wasko - Bosch eBike Systems, Vice President and General Manager
• Daniel Trujillo - Walmart and McKinsey & Company, Partner, Chief Compliance Officer
• Gloria Hwang - Thousand, Founder and CEO
• Ian Christie - Summit Bicycles, President and Chief Executive Officer
• Joe Graney - Santa Cruz, Chief Executive Officer
• Kim Price - Specialized Bicycle Components, Leader of People and Culture
• Larry Pizzi - Alta Cycling Group, Chief Commercial Officer
• Nick Hage - Cycling Sports Group, Senior Vice President General Manager
• Nolan Moser - Shimano, Assistant Vice President Bicycle Component Division
• Patrick Seidler - Wilderness Trail Bikes, Chief Executive Officer
• Rich Tauer - Quality Bicycle Products, President

PeopleForBikes Foundation Board of Directors

• President: Blair Clark – President, Canyon Bicycles
• Vice President and Secretary: Patrick Seidler – Chief Executive Officer, Wilderness Trail Bikes
• John Bucksbaum – CEO and Founder, Bucksbaum Retail Properties
• Thomas Dimitroff – CEO, Sumer Sports
• Steve McBee – Founder and CEO, Huck Capital
• Ariadne Delon Scott – Assistant Director of Active Mobility, Stanford University
• Faryar Shirzad – Chief Policy Officer, Coinbase
• Dr. David A. Spain – the David L. Gregg, MD Professor and Chief of Acute Care Surgery, Stanford

BPSA Trade Association Committee

• Chair: John Munhall - Director of Product Management, Giant Bicycle
• Vice Chair: Bernie Doering - Board Member, Member of Research & Statistics Committee, PeopleForBikes
• Adam Micklin - Director of Sales - eMobility, Accelerated Systems
• Allison Straub - President, Burley
• Andrew Kempe - Regional Sales Manager-Aftermarket, Shimano North America
• Anne Hed - CEO, HED Cycling Products
• Bob Burns - Vice President & Senior Legal Officer, Trek Bicycle
• Bob Margevicius - Executive Vice President, Specialized Bicycle Components
• Claudia Wasko - Vice President and General Manager, Bosch eBike Systems
• Clint Weber - Vice President New Business Growth, SRAM
• Gloria Hwang - Founder + CEO, Thousand
• Kelly Carioti - General Manager, North America, FOX Racing
• Larry Pizzi - Chief Commercial Officer, Alta Cycling Group
• Nando Zucchi - President, PON Bike
• Pat Hus - CEO, Pierer E-Bikes
• Paul Calandrella - Pro's Closet, VP Strategic Initiatives
• Steve Reeds - Executive Vice President – Global Sourcing, Cycling Sports Group

Electric Bicycle Subcommittee

• Chair: Larry Pizzi - Chief Commercial Officer, Alta Cycling Group
• Vice Chair: Claudia Wasko - Vice President and General Manager, Bosch eBike Systems
• Bob Burns - Vice President and Senior Legal Officer, Trek Bicycle
• Chip Barbieri - CEO and General Manager, DT Swiss
• Chris Cocalis - President & CEO, Pivot Cycles
• Don DiCostanzo - Co-Founder and CEO, Pedego
• Jeff Donaldson - General Manager & School Director, Quality Bicycle Products
• Jeff Jambois - Compliance Engineer, Trek Bicycle
• Joe Benedict - Distribution Product Manager, Quality Bicycle Products
• John Munhall - Director of Product Management, Giant Bicycle
• John Short - Director Of Product Readiness, FOX Factory
• Mark Danhof - General Manager, Royal Dutch Gazelle North America
• Mark Matson - Product Manager, Santa Cruz/PON
• Mira Staykova - Global Test Development Manager, SRAM
• Nat Campbell - Director of Sales and Product, Yeti
• Rob Latham - E-Bike Program Manager, Call2Recycle
• Rob Trester - Divison Manager, Yamaha
• Saul Leiken - Core Bike Category Leader, Specialized Bicycle Components
• Taldi Harrison - Government and Community Affairs Manager, REI Co-op
• Ty Daugherty - Brand Manager, Kryptonite

Research and Statistics Subcommittee

• Chair: Joe Wheadon - VP Sales & Marketing, CSS Composites
• Vice Chair: Alison Donlan - Digital Transformation & IT Director, Global Portable Security, Kryptonite
• Andrew Kempe - Senior Manager OEM Sales, Shimano North America
• Anna Wassman - Business Development Manager, Bosch eBike Systems
• Bernie Doering - Board Member, Member of Research & Statistics Committee, PeopleForBikes
• Brad Parkins - Senior Purchase Order System Manager, Giant Bicycle
• Brandon Wold - Marketing Manager, DT Swiss
• Brian Bos - Director of S&OP, SRAM
• Dave Swan - Director of Financial Planning and Analysis, Quality Bicycle Products
• Drew Medlock - CEO, Allied Cycle Works
• Ed Binnie - Senior Manager, North America S&OP, Cycling Sports Group
• Ian Christie - CEO, Summit Bicycles
• John Closs - Head of Business Insights, Wahoo Fitness
• John Williams - President, Norco Bicycles
• Marcus Vyvyan - Category Manager - Bicycle Helmets, Bell Giro
• Michael Forte - Executive Vice President, Specialized Bicycle Components
• Mike Gann - Vice President Sales and Marketing, COO, LOOK Cycle Group
• Mike O'Gara - Senior VP of Global Sales, Huffy Bicycles
• Nat Campbell - Director of Sales and Product, Yeti Cycles
• Noel Kegel - Owner, Wheel and Sprocket
• Steve Domingues - VP Merchandising/ Replenishment/ Planning, Jenson USA
• Therese Swanepoel - Sr. Design Researcher & Insights Strategist, REI Co-op
• Will Schaefer - Director of Forecasting and Purchasing, Trek Bicycle

Legal, Legislative + Safety Subcommittee

• Chair: Jodi Gracey - Director Global Trade and Logistics, Trek Bicycle
• Adam Micklin - Director of Sales-Emobility, Accelerated Systems
• Andrew Kempe - Senior Manager, Shimano North America
• Allen Needle - Sales Operations Manager, Giant Bicycle
• Allison Straub - Owner & President, Burley
• Andrea Korb - Director of Legislative Policy, Bird
• Blair Clark - President, Canyon Bicycles
• Bob Margivicius - Executive Vice President, Specialized Bicycle Components
• Bob Burns - Vice President & Senior Legal Officer, Trek Bicycle
• Eric Joannou - Project Manager, JBI Bike
• Jamie Wynne - Quality Control Supervisor, Kuat Racks
• Jennifer Naeger - Attorney, Trek Bicycle
• John Nedeau - VP, Sales, SRAM
• John Munhall - Director of Product Management, Giant Bicycle
• Larry Pizzi - Chief Commercial Officer, Alta Cycling Group
• Matthew Dambrov - General Counsel, PON
• Michael Okerlund - Senior Vice President, Huffy
• Nick Martinez - Sales Manager, Burley
• Nico Zimmerman - General Counsel, Cycling Sports Group/PON
• Pat Cunnane - CEO, Messingschlager USA
• Ryan Zagata - President, Brooklyn Bicycle Company
• Steve Reeds - Executive Vice President – Global Sourcing, Cycling Sports Group/PON
• Tyler Stetson - Vice-President, Supply Chain, Alta Cycling Group
• Zach Martin - Bike Category Manager, Walmart
• Jacob Heilbron - Co-Founder, Kona
• Chad Johansen - Controller, POC
• Brittany Oman - General Counsel, Quality Bicycle Products

Membership, Events, Education and Marketing (MEEM) Subcommittee

• Chair: Milay Galvez - Manager Commercial Sales & Sponsorship, Bike Coop
• Vice Chair: Steven Sheffield - Strategic Marketing and Biz Development, Bosch eBike Systems
• Aaron Stehly - Director of Education, Quality Bicycle Products
• Brenda Cortes - Business Director Americas, Selle Royal
• Daryl Slater - Brand Manager, Kryptonite
• Dave Manchester - Chief Sales and Marketing Officer, Athlos
• David Walker - Director of Global Sales, Stages Cycling
• Devin Riley - Vice President of Marketing, Canyon Bicycles
• Dorene O'Malley - Special Projects/Cane Creek Advocacy, Cane Creek Cycling Components
• Eric Richter - Senior Brand and Business Development Manager, Bell Giro
• Jane Pearson - Global Director of Education, Cycling Sports Group
• Jeff Scully - President, Ortlieb
• Justin Gottlieb - Director of Sales + Marketing, USA Business Leader, Yuba Bicycles
• Jason Parkin - President + CEO, Composed Creative
• Kara Mathews - Director of Marketing & Partnerships, Chamois Butt'r
• Kate Powlison - Road Brand Manager, SRAM
• Kevin King - Business Operations Director, Gore Wear
• Kimberly Marek - Regional Field Guide Manager - NE, Burley
• Lance Camisasca - Event Promoter, The Big Gear Show
• Rob Kaplan - VP of Sales, Alta Cycling Group
• Gautham Rao - Divisional VP, Activity, REI Co-Op
• Tim Akers - Owner, Akers DigitalTony Crowell - Digital Commerce, Specialized Bicycle Components
• Tony Crowell - Digital Commerce, Specialized Bicycle Components
• Yoon Kim - Event Promoter, Outdoor Media Summit

Diversity, Equity and Inclusion Subcommittee

• An Le - Global Marketing Director, Giant Bicycle
• Anne Liggett - Director, Human Resources, Stages Cycling
• Arleigh Greenwald - Product Marketing Manager, Tern Cycling
• Dorene O'Malley - Director of Advocacy & Outreach, Cane Creek Cycling Components
• Eileen Mulry - Head of Human Resources, SRAM
• Eliot Jackson - Chairman, Grow Cycling Foundation
• Elyse Rylander - Manager of Diversity, Equity, and Inclusion, Quality Bicycle Products
• Jenny Wassmer - Global eCommerce Leader, GoreWear
• Jill Nazeer - Marketing Director, Alta Cycling Group
• Kendell Wright - Head of Human Resources, Trek Bicycle
• Laura Montero - Technical Support, Bosch eBike Systems
• Milay Galvez - Marketing Director, BikeCo
• Peter Abraham - President, Abraham Content Marketing Studio
• Reuben Hernandez - National Retail Services & Marketing Manager, Giant Bicycle
• Sara Hamelin - Human Resources Lead, LTP/Norco
• Steve Medcroft - Managing Partner, Santini USA
• Tasha Tinagero - Marketing, Communications, Partnerships, and Ambassadors Manager, Outride

Sustainability Working Group

Chaired by Gregory Gausewitz – Sustainable Product Manager, REI Co-op, PeopleForBikes' Sustainability Working Group consists of 80 members across 40 different brands. The participating brands can be found below.

• A New Earth Project
• ACT Lab
• Alpen Storage
• Alta Cycling Group
• Bell
• Bike Co
• Bivo
• Bosch eBike Systems
• Burley
• Composed Creative
• Cycling Sports Group
• Feedback Sports
• FOX Racing
• Giant Bicycle
• Hayes
• Intense
• Kryptonite
• Kuat Racks
• Live to Play Sports Group
• mountainFLOW
• Niner Bikes
• Nuun
• Outdoor Industry Association
• PEARL iZUMi
• Presca
• Quality Bicycle Products
• REI Co-op
• Santini USA
• Specialized Bicycle Components
• SRAM
• Super73
• Tern Bicycles
• Trek Bicycle
• VAAST
• WTB
• Yakima
• YFY Jupiter