People for Bikes
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Board Leadership

The PeopleForBikes Coalition and Foundation boards of directors as well as the BPSA Trade Association Committee members include executives from leading companies in the U.S. bicycle industry. Their collective experience and commitment to better bicycling guide the PeopleForBikes vision. All board members are independent voting members. We also have six PeopleForBikes Coalition subcommittees. We encourage leaders from member companies to join and be part of our mission to create an environment where bicycling and bike businesses thrive.

PeopleForBikes Coalition Board of Directors

  • Chair: Chris Speyer -Executive Vice President & Chief Merchandising Officer, REI 
  • Vice Chair: An Le - Global Marketing Director, Giant Bicycle
  • Secretary: Michael Mercuri - Board member, SRAM
  • Treasurer: Pat Cunnane - CEO, Messingschlager USA
  • Bob Burns - Vice President and Senior Legal Officer, Trek Bicycle
  • Ian Christie - President and CEO, Summit Bicycles
  • Bernie Doering - Board Member and Member of Research & Statistics Committee
  • Michael Forte - USA Finance and Strategy Leader, Specialized Bicycle Components, Inc.
  • Joe Graney - Chief Executive Officer, Santa Cruz
  • Nick Hage - SVP General Manager North America & Japan, Dorel Sports, Cycling Sports Group
  • Gloria Hwang - Founder and CEO, Thousand
  • Jeff McGuane - President, Vista Outdoor 
  • Nolan Moser - Assistant Vice President Bicycle Component Division, Shimano North America
  • John Munhall - Director of Product, Giant Bicycles
  • Ken Lousberg - CEO, SRAM
  • Larry Pizzi - Chief Commercial Officer, Alta Cycling Group
  • Patrick Seidler - President, Wilderness Trail Bikes
  • Allison Straub - President, Burley Design
  • Rich Tauer - President, Quality Bicycle Products
  • Daniel Trujillo - Partner and Chief Compliance Officer, andMcKinsey & Company
  • Claudia Wasko - Vice President and General Manager, Bosch eBike Systems

PeopleForBikes Foundation Board of Directors

  • President: Blair Clark – President, Canyon Bicycles
  • Vice President and Secretary: Patrick Seidler – President, Wilderness Trail Bikes
  • John Bucksbaum – CEO and Founder, Bucksbaum Retail Properties
  • Thomas Dimitroff – CEO, Sumer Sports
  • Steve McBee – Founder and CEO, Huck Capital
  • Ariadne Delon Scott – Assistant Director of Active Mobility, Stanford University
  • Faryar Shirzad – Chief Policy Officer, Coinbase

BPSA Trade Association Committee

  • Chair: John Munhall - Director of Product Management, Giant Bicycle
  • Vice Chair: Bernie Doering - Board Member, Member of Research & Statistics Committee, PeopleForBikes
  • Adam Micklin - Director of Sales - eMobility, Accelerated Systems
  • Allison Straub - President, Burley
  • Andrew Kempe - Regional Sales Manager-Aftermarket, Shimano North America
  • Anne Hed - CEO, HED Cycling Products
  • Bob Burns - Vice President & Senior Legal Officer, Trek Bicycle
  • Bob Margevicius - Executive Vice President, Specialized Bicycle Components
  • Claudia Wasko - Vice President and General Manager, Bosch eBike Systems
  • Clint Weber - Vice President New Business Growth, SRAM
  • Gloria Hwang - Founder + CEO, Thousand
  • Kelly Carioti - General Manager, North America, FOX Racing
  • Larry Pizzi - Chief Commercial Officer, Alta Cycling Group
  • Pat Hus - CEO, Pierer E-Bikes
  • Pat Cunnane - Messingschlager USA, CEO
  • Paul Calandrella - Pro's Closet, VP Strategic Initiatives
  • Phil Molyneux, CEO, Rad Power Bikes
  • Steve Reeds - Executive Vice President – Global Sourcing, Cycling Sports Group

Electric Bicycle Subcommittee

  • Chair: Larry Pizzi - Chief Commercial Officer, Alta Cycling Group
  • Vice Chair: Claudia Wasko - Vice President and General Manager, Bosch eBike Systems
  • Batur Oktay, VP, General Counsel, Rad Power Bikes
  • Bob Burns - Vice President and Senior Legal Officer, Trek Bicycle
  • Chip Barbieri - CEO and General Manager, DT Swiss
  • Chris Cocalis - President & CEO, Pivot Cycles
  • Don DiCostanzo - Co-Founder and CEO, Pedego
  • Jeff Donaldson - Electric Bicycle Subcommittee Member
  • Jeff Jambois - Compliance Engineer, Trek Bicycle
  • Joe Benedict - Distribution Product Manager, Quality Bicycle Products
  • John Munhall - Director of Product Management, Giant Bicycle
  • John Short - Director Of Product Readiness, FOX Factory
  • Mark Danhof - General Manager, Royal Dutch Gazelle North America
  • Mark Matson - Product Manager, Santa Cruz/PON
  • Mira Staykova - Global Test Development Manager, SRAM
  • Nat Campbell - Director of Sales and Product, Yeti
  • Rob Latham - E-Bike Program Manager, Call2Recycle
  • Rob Trester - Divison Manager, Yamaha
  • Saul Leiken - Core Bike Category Leader, Specialized Bicycle Components
  • Taldi Harrison - Government and Community Affairs Manager, REI Co-op
  • Ty Daugherty - Brand Manager, Kryptonite

Research and Statistics Subcommittee

  • Chair: Joe Wheadon - VP Sales & Marketing, CSS Composites
  • Vice Chair: Alison Donlan - Digital Transformation & IT Director, Global Portable Security, Kryptonite
  • Andrew Kempe - Senior Manager OEM Sales, Shimano North America
  • Anna Wassman - Business Development Manager, Bosch eBike Systems
  • Bernie Doering - Board Member, Member of Research & Statistics Committee, PeopleForBikes
  • Brad Parkins - Senior Purchase Order System Manager, Giant Bicycle
  • Brandon Wold - Marketing Manager, DT Swiss
  • Brian Bos - Director of S&OP, SRAM
  • Dave Swan - Director of Financial Planning and Analysis, Quality Bicycle Products
  • Drew Medlock - CEO, Allied Cycle Works
  • Ed Binnie - Director, North America S&OP, Cycling Sports Group
  • Ian Christie - CEO, Summit Bicycles
  • John Closs - Head of Business Insights, Wahoo Fitness
  • John Williams - President, Norco Bicycles
  • Michael Forte - Executive Vice President, Specialized Bicycle Components
  • Mike Gann - Vice President Sales and Marketing, COO, LOOK Cycle Group
  • Mike O'Gara - Senior VP of Global Sales, Huffy Bicycles
  • Nat Campbell - Director of Sales and Product, Yeti Cycles
  • Noel Kegel - Owner, Wheel and Sprocket
  • Pete Boudreaux, Vice President of Supply Chain & Customer Operations, Rad Power Bikes
  • Steve Domingues - VP Merchandising/ Replenishment/ Planning, Jenson USA
  • Will Schaefer - Director of Forecasting and Purchasing, Trek Bicycle

Legal, Legislative + Safety Subcommittee

  • Chair: Jodi Gracey - Director Global Trade and Logistics, Trek Bicycle
  • Adam Micklin - Director of Sales-Emobility, Accelerated Systems
  • Andrew Kempe - Senior Manager, Shimano North America
  • Allen Needle - Sales Operations Manager, Giant Bicycle
  • Allison Straub - Owner & President, Burley
  • Andrea Korb - Director of Legislative Policy, Bird
  • Batur Oktay, VP, General Counsel, Rad Power Bikes
  • Blair Clark - President, Canyon Bicycles
  • Bob Margivicius - Executive Vice President, Specialized Bicycle Components
  • Bob Burns - Vice President & Senior Legal Officer, Trek Bicycle
  • Eric Joannou - Project Manager, JBI Bike
  • Jamie Wynne - Quality Control Supervisor, Kuat Racks
  • Jennifer Naeger - Attorney, Trek Bicycle
  • John Nedeau - VP, Sales, SRAM
  • John Munhall - Director of Product Management, Giant Bicycle
  • Larry Pizzi - Chief Commercial Officer, Alta Cycling Group
  • Matthew Dambrov - General Counsel/Senior Legal Counsel, PON
  • Michael Okerlund - Senior Vice President, Huffy
  • Nick Martinez - Sales Manager, Burley
  • Nico Zimmerman - General Counsel & Chief Human Resources Officer, Cycling Sports Group/PON
  • Pat Cunnane - CEO, Messingschlager USA
  • Ryan Zagata - President, Brooklyn Bicycle Company
  • Steve Reeds - Executive Vice President – Global Sourcing, Cycling Sports Group/PON
  • Tyler Stetson - Vice-President, Supply Chain, Alta Cycling Group
  • Zach Martin - Bike Category Manager, Walmart
  • Jacob Heilbron - Co-Founder, Kona
  • Chad Johansen - Controller, POC
  • Brittany Oman - General Counsel, Quality Bicycle Products

Membership, Events, Education and Marketing (MEEM) Subcommittee

  • Chair: Milay Galvez - Manager Commercial Sales & Sponsorship, Bike Coop
  • Vice Chair: Steven Sheffield - Strategic Marketing and Biz Development, Bosch eBike Systems
  • Brenda Cortes - Business Director Americas, Selle Royal
  • Dave Manchester - Chief Sales and Marketing Officer, Athlos
  • David Walker - Director of Global Sales, Stages Cycling
  • Devin Riley - Vice President of Marketing, Canyon Bicycles
  • Dorene O'Malley - Special Projects/Cane Creek Advocacy, Cane Creek Cycling Components
  • Eric Richter - Senior Brand and Business Development Manager, Bell Giro
  • Jane Pearson - Vice President, Global Creative Services, Cycling Sports Group
  • Jeff Scully - President, Ortlieb
  • Justin Gottlieb - Director of Sales + Marketing, USA Business Leader, Yuba Bicycles
  • Kara Mathews - Director of Marketing & Partnerships, Chamois Butt'r
  • Kate Powlison - Road Brand Manager, SRAM
  • Kevin King - Business Operations Director, Gore Wear
  • Rob Kaplan - VP of Sales, Alta Cycling Group
  • Gautham Rao - Divisional VP, Activity, REI Co-Op
  • Tim Akers - Owner, Akers DigitalTony Crowell - Digital Commerce, Specialized Bicycle Components
  • Tony Crowell - Digital Commerce, Specialized Bicycle Components
  • Yoon Kim - Event Promoter, Outdoor Media Summit

Diversity, Equity and Inclusion Subcommittee

  • An Le - Global Marketing Director, Giant Bicycle
  • Anne Liggett - Director, Human Resources, Stages Cycling
  • Arleigh Greenwald - Product Marketing Manager, Tern Cycling
  • Dorene O'Malley - Director of Advocacy & Outreach, Cane Creek Cycling Components
  • Eileen Mulry - Head of Human Resources, SRAM
  • Eliot Jackson - Chairman, Grow Cycling Foundation
  • Gavin Murray, Marketing Director, Bianchi
  • Jenny Wassmer - Global eCommerce Leader, GoreWear
  • Kendell Wright - Head of Human Resources, Trek Bicycle
  • Kim Price - Specialized Bicycle Components, Leader of People and Culture
  • Laura Montero - Technical Support, Bosch eBike Systems
  • Milay Galvez - Marketing Director, BikeCo
  • Peter Abraham - President, Abraham Content Marketing Studio
  • Reuben Hernandez - National Retail Services & Marketing Manager, Giant Bicycle
  • Steve Medcroft - Managing Partner, Santini USA
  • Tasha Tinagero - Marketing, Communications, Partnerships, and Ambassadors Manager, Outride

Sustainability Working Group

Chaired by Gregory Gausewitz – Sustainable Product Manager, REI Co-op, PeopleForBikes' Sustainability Working Group consists of 80 members across 33 different brands. The participating brands can be found below.

  • A New Earth Project
  • ACT Lab
  • Alpen Storage
  • Alta Cycling Group
  • Bell
  • Bike Co
  • Bivo
  • Bosch eBike Systems
  • Burley
  • Composed Creative
  • Cycling Sports Group
  • Feedback Sports
  • FOX Racing
  • Giant Bicycle
  • Intense
  • Kryptonite
  • Live to Play Sports Group
  • mountainFLOW
  • Niner Bikes
  • Nuun
  • Outdoor Industry Association
  • PEARL iZUMi
  • Presca
  • Quality Bicycle Products
  • Rad Power Bikes
  • REI Co-op
  • Specialized Bicycle Components
  • SRAM
  • Tern Bicycles
  • Trek Bicycle
  • VAAST
  • WTB
  • Yakima
  • YFY Jupiter

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