Board Leadership

The PeopleForBikes Coalition and Foundation boards of directors as well as the BPSA Trade Association Committee members include executives from leading companies in the U.S. bicycle industry. Their collective experience and commitment to better bicycling guide the PeopleForBikes vision. All board members are independent voting members. We also have six PeopleForBikes Coalition subcommittees. We encourage leaders from member companies to join and be part of our mission to create an environment where bicycling and bike businesses thrive.

PeopleForBikes Coalition Board of Directors

  • Chair of the Board: Chris Speyer – VP Merchandising Product and Co-op Brands, REI Co-op
  • Vice Chair: An Le – Global Marketing Director, Giant Bicycles
  • Secretary: Michael Mercuri – Board Member, SRAM
  • Treasurer: Pat Cunnane – President and Chief Operating Officer, Yuba Bicycles
  • Bob Burns – Vice President & Senior Legal Officer, Trek Bicycle Corporation
  • Ian Christie - President and Chief Executive Officer, Summit Bicycles
  • Bernie Doering – Senior Vice President, Global Sales and Marketing, Stages Cycling
  • Joe Graney - Chief Executive Officer, Santa Cruz Bicycles/Chief Operating Officer, Pon.Bike North America
  • Nick Hage – General Manager, Cycling Sports Group
  • Gloria Hwang – Founder and Chief Executive Officer, Thousand
  • Matt Moore – General Counsel, Quality Bicycle Products
  • Nolan Moser – Assistant Vice President Bicycle Component Division, Shimano North America
  • Larry Pizzi – Chief Commercial Officer, Alta Cycling Group
  • Kim Price – Components Leader of Global Strategy, Specialized Bicycle Components
  • Patrick Seidler – Chief Executive Officer, Wilderness Trail Bikes
  • Allison Straub - President, Burley Design
  • Mike Radenbaugh - Chief Executive Officer and Founder, Rad Power Bikes
  • Rich Tauer – President, Quality Bicycle Products
  • Daniel Trujillo - Former EVP Global Chief Ethics and Compliance Officer, Walmart
  • Claudia Wasko – Vice President, Bosch eBike Systems Americas

PeopleForBikes Foundation Board of Directors

  • President: Blair Clark – Chief Executive Officer, Canyon Bicycles USA
  • Vice President and Secretary: Patrick Seidler – Chief Executive Officer, Wilderness Trail Bikes
  • Ariadne Delon Scott – Bicycle Program Coordinator, Stanford University
  • Dr. David Spain – Chief of Trauma and Surgical Critical Care, Stanford Hospital

BPSA Trade Association Committee (formerly the BPSA Board of Directors)

  • President: Adam Micklin – Vice President of Sales-Bike Division, Rossignol Group/Vice President of Global Sales, Felt Bicycles
  • Vice President: Brian Benzer – Vice President of Corporate Development, SRAM
  • Bob Burns – Vice President and Senior Legal Officer, Trek Bicycle Corporation
  • Bernie Doering – Senior Vice President, Global Sales and Marketing, Stages Cycling
  • Anne Hed - Chief Commercial Officer, Hed Cycling Products
  • Pat Hus – Chief Commercial Officer, Bianchi USA
  • Gloria Hwang – Founder and Chief Executive Officer, Thousand
  • Ben Johns – DVP/General Merchandise Manager, Actionsports, REI Co-op
  • Andrew Kempe – Regional Sales Manager-Aftermarket, Shimano North America
  • Bob Margevicius – Executive Vice President, Specialized Bicycle Components
  • Matt Moore – General Counsel, Quality Bicycle Products
  • John Munhall – Director of Product Management, Giant Bicycles
  • Larry Pizzi – Chief Commercial Officer, Alta Cycling Group
  • Steve Reeds – Executive Vice President, Global Sourcing, Cycling Sports Group
  • Allison Straub – President, Burley Design
  • Claudia Wasko – Vice President and General Manager, Bosch eBike Systems

Electric Bicycle Subcommittee

  • Chair: Larry Pizzi – Chief Commercial Officer, Alta Cycling Group
  • Vice Chair: Claudia Wasko – Vice President and General Manager, Bosch eBike Systems
  • Chip Barbieri – Chief Executive Officer and General Manager, DT Swiss
  • Joe Benedict – Quality Bicycle Products Distribution Product Manager, Quality Bicycle Products
  • Ed Benjamin – Managing Director, eCycle Electric
  • Bob Burns – Vice President and Senior Legal Officer, Trek Bicycle Corporation
  • Gary Chiu – Global Test Development Manager, SRAM
  • Don DiCostanzo – Co-Founder and Chief Executive Officer, Pedego
  • Jeff Donaldson – General Manager, BBI
  • Taldi Harrison – Government and Community Affairs Manager, REI Co-op
  • Dan Jeffris – Sales Manager, Brose
  • Dave Lawrence – Production Manager, Shimano North America
  • Ewoud van Leeuwen, General Manager, Royal Dutch Gazelle North America
  • Ken Miner – General Manager, Fantic
  • John Munhall – Director of Product Management, Giant Bicycles
  • Chad Price – Core Bike Category Leader, Specialized Bicycle Components
  • Rob Trester – Divison Manager, Yamaha

Research and Statistics Subcommittee

  • Chair: Joe Wheadon – Director of International Sales – Outdoor Products, Bell/Giro
  • Vice Chair: Andrew Kempe – Senior Manager OEM Sales, Shimano North America
  • Ryan Atkinson – President and Co-owner, SmartEtailing
  • Michael Bell – Business Analyst, Huffy Bicycles
  • Ed Binnie – Senior Manager, North America S&OP, Cycling Sports Group
  • Ian Christie – Chief Executive Officer, Summit Bicycles
  • Bernie Doering – Senior Vice President, Global Sales and Marketing, Stages Cycling
  • Steve Domingues – VP Merchandising/Replenishment/Planning, Jenson USA
  • Alison Donlan – Commercial Director, Kryptonite
  • Michael Forte – Executive Vice President, Specialized Bicycle Components
  • Mike Gann – Vice President Sales and Marketing, Chief Operating Officer, LOOK Cycle Group
  • Will Schaefer – Director of Forecasting and Purchasing, Trek Bicycle Corporation
  • Noel Kegel – Owner, Wheel and Sprocket
  • Chris McLaren – President, Bicycle Blue Book
  • Drew Medlock – Chief Commercial Officer, Allied Cycle Works
  • Brad Parkins – Senior Purchase Order System Manager, Giant Bicycles
  • Chris Speyer – Vice President Product Merchandising, REI Co-op
  • Dave Swan – Sales Data Analysis Manager, Quality Bicycle Products
  • Jay Townley – Resident Futurist, Human Powered Solutions
  • Anna Wassman – Business Development Manager, Bosch eBike Systems
  • Jason West – Vice President Aftermarket Sales and Product, SRAM
  • John Williams – President, Norco Bicycles

Legal, Legislative + Safety Subcommittee

  • Chair: Matt Moore – General Counsel, Quality Bicycle Products
  • Vice Chair: Bob Margevicius – Executive Vice President, Specialized Bicycle Components
  • Rick Barrosa – Senior Manager of Supply Chain, Shimano North America
  • Brian Benzer – Vice President of Corporate Development, SRAM
  • Blair Clark – President, Canyon Bicycles USA
  • Ben Coates – Managing Director, POC
  • Pat Cunnane – President and COO, Yuba Bicycles
  • Jeff Frehner – President, Cycle Ops Division, Saris
  • Jodi Gracey – Director Global Trade & Logistics, Trek Bicycle Corporation
  • Eric Joannou – Project Manager, J&B Importers
  • Zach Martin – Bike Category Manager, Walmart/Viathon
  • Nick Martinez – Sales Manager, Burley Design
  • Adam Micklin – Vice President of Sales-Bike Division, Rossignol Group/Vice President of Global Sales, Felt Bicycles
  • Allen Needle – Sales Operations Manager, Giant Bicycles
  • Michael Okerlund – Senior Vice President, Huffy Bicycles
  • Patrick Seidler – President, Wilderness Trail Bikes
  • Tyler Stetson – Vice-President, Supply Chain, Alta Cycling Group
  • Allison Straub – President, Burley Design
  • Jamie Wynne – Quality Control Supervisor, Kuat
  • Ryan Zagata – President, Brooklyn Bicycle Co.
  • Nico Zimmerman – General Counsel, Dorel Industries

Membership, Events, Education and Marketing (MEEM) Subcommittee

  • Co-Chair: Pat Hus – Founder and Chief Executive Officer, HusPA
  • Co-Chair: Milay Galvez – Manager Commercial Sales & Sponsorship, Bike Co
  • Tim Akers – Owner, Akers Digital
  • Ryan Birkicht – Senior Communications Manager, Pacific Cycle
  • Lance Camisasca - Event Promoter, The Big Gear Show
  • Kristin Carpenter – Owner/PR Consultant, Verde Brand Communications
  • Justin Gottlieb – Sales & Marketing Director; US Business Leader, Yuba Bicycles
  • Brook Hopper – Global Marketing Manager, LIV
  • Ben Johns – DVP/ General Merchandise Manager – Actionsports, REI Co-op
  • Dave Manchester – Chief Sales and Marketing Officer, Athlos
  • Kimberly Marek, Marketing Manager, Burley Design
  • Kara Mathews – Director of Marketing & Partnerships, Chamois Butt’r
  • Taylor Murphy – Brand Manager, Trek Bicycle Corporation
  • Steve Parsons – Marketing Manager, Erik’s Bike Shop
  • Jane Pearson – Global Director Marketing & Sales Enablement, Cycling Sports Group
  • Michelle Duffy – Associate Marketing Director, LifeTime
  • Kate Powlison – Road Brand Manager, SRAM
  • Spencer Powlison – Content Marketing Manager, The Pro’s Closet
  • Andrew Putt – U.S. Marketing Manager, Scott Sports
  • Eric Richter – Senior Brand and Business Development Manager, Bell/Giro
  • Jeff Scully – President, Ortlieb
  • Steven Sheffield – Strategic Marketing and Biz Development, Bosch eBike Systems

Diversity, Equity and Inclusion Subcommittee

  • Massimo Alpan - Global Media Relations Manager, Cycling Sports Group
  • Michael Brookes - Trek Bicycle Corporation
  • Milay Galvez - Marketing Director, BikeCo
  • Arleigh Greenwald - Product Marketing Manager, Tern Cycling
  • Sara Hamelin - Human Resources Lead, Live To Play Sports
  • Julia Ing - Growth and Community Coordinator, Thousand
  • Eliot Jackson – Chairman, Grow Cycling Foundation
  • Lindsey Knight - Leader, Community Engagement & Strategic Initiatives, Specialized/Outride
  • An Lee - Global Marketing Director, Giant Bicycles
  • Anne Liggett - Director, Human Resources, Stages Cycling
  • Eileen Mulry - Head of Human Resources, SRAM
  • Amber Maier - HR Manager & Interim Leader of Diversity, Equity & Inclusion, Quality Bicycle Products
  • Laura Montero  - eBike Systems, ebike Technical Support (EB/TSS-NA), Bosch eBike Systems
  • Jill Nazeer - Marketing Director, Alta Cycling Group
  • Elyse Rylander - DEI Manager, Quality Bicycle Products
  • Jenny Stroud - VP, Talent, Pearl Izumi
  • Katie Thompson - Product Development and Manufacturing Manager, Burley Design
  • Sarah Vilhauer - Stages Cycling
  • Sofia Whitcombe - Senior Public Relations Manager, Cycling Sports Group

Sustainability Working Group

  • Group Co-chair: Gregory Gausewitz - Sustainable Product Manager, REI Co-op
  • Group Co-chair: Troy Jones - Corporate Social Responsibility Manager, Specialized Bicycle Components

Track 1: Chemicals Management

  • Co-chair: Sara Beach - Regulatory Compliance Specialist, Quality Bicycle Products
  • Co-chair: Travis Meikle - Product Compliance Engineer, Trek Bicycle Corporation

Track 2: Climate

  • Co-chair: Gregory Gausewitz - Sustainable Product Manager, REI Co-op
  • Co-chair: Seth Nesselhuf - Director of Community and Sustainability, Quality Bicycle Products

Track 3: Packaging/Waste/End of Life/ Circular Economy

  • Co-chair: Lia Colabello - Managing Principal, Plastic Pollution Solutions
  • Co-chair: Matthew Palombaro - Global Compliance Manager, Bike Co

Track 4: Supply Chain/ Social Environmental Responsibility

  • Co-chair: Alix Armour - Co-Founder, Super73
  • Co-chair: Troy Jones - Corporate Social Responsibility Manager, Specialized Bicycle Components

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