We get  governments to work with equity and transportation community groups to rethink how public spaces are built and protected so that people feel welcome to spend time outside. We encourage cities to repurpose police budgets for transportation initiatives and rethink enforcement related to traffic violations on bikes.

We work to ensure that transportation projects don’t cut neighborhoods off from access to jobs and services and include access for bikes and to transit. We fight for equitable investment in all communities and work to reform transportation planning to be more inclusive.

All communities must be engaged, where they are, in transportation planning projects. We advance ways that communities are defined within the permitting process, especially environmental justice components of projects, and elevate robust community engagement as an asset to local and state officials.

We identify federal research that could study access to quality and safe bicycle infrastructure near underserved communities and encourage broad reporting on where the needs are most urgent. We conduct research and polling to justify funding for low-cost access to transportation and position our City Ratings program as a tool for cities to build equitable networks that serve underserved and BIPOC communities.

We advance electric bicycle purchase incentive programs by finding public partners to establish bicycle purchase incentives as a tool to achieve climate goals, improve transportation equity and improve air quality. We are also expanding private sector encouragement programs to provide financial access to bikes and education.

In order to make our vision of transforming America into the best place in the world to ride a bike a reality, PeopleForBikes is committed to supporting local bike advocacy efforts in communities across the country. To maximize your impact and success, advocates must have a message that resonates with local residents, authentically engages new advocates and the larger community, and builds broad coalitions of support. 

From successfully communicating your message to adopting inclusive approaches to road safety, our Guide to Effective Local Bike Advocacy covers the most essential tactics to help grow bicycling in your backyard. Informed by years of advocacy investments in communities of all sizes, we designed this guide to set your local advocates and advocacy organizations up for success. 

To support your organization's development, assess your strengths, and identify areas for improvement, we also created a self-evaluation scorecard. By honestly evaluating your organization's performance in critical areas, you can create targeted strategies to enhance your impact.

Access PeopleForBikes’ Local Advocacy Self-Evaluation Scorecard

Lead with issues everyone can relate to, even those who don’t bike. Successfully implementing bike infrastructure and policy changes hinges on your ability to garner support from people who might not bike often or at all. The great news is that most people are on board with building quality bike projects, especially when they are part of broader investments like improved roads, sidewalks, parks, and public transit. Why? Because it means more options for getting where you need or want to go, more opportunities for outdoor recreation, and safer streets for everyone, no matter how they choose to travel. 

Start with the problems that bicycling can help solve: road safety for all road users, transportation affordability, public health, economic development, tourism, sustainability, and access to jobs, education, and recreational opportunities. Create talking points that highlight your community's challenges and show how bicycling can be a part of the solution to addressing them. When you focus on value-driven messaging, you’ll gain more support. 

Check out our Bike Advocacy Playbook and supplemental guides for creating bike infrastructure through legislation for talking points and data to help you get started. 

Advocate for a complete transportation network, not just a bike project. When advocates establish and promote a vision for fully connected, comfortable transportation networks, more community members support their work. Complete networks allow everyone, whether they’re walking, rolling, or biking, to move around their community with safety and ease by including safe and comfortable sidewalks, crosswalks, bike lanes, shared-use paths, slow-speed streets, and convenient access to recreational opportunities and transit options. Getting community members to understand the importance of a single bike project can be challenging. By presenting the project within the context of a larger, citywide vision, you’ll help folks connect the dots. 

Learn about the importance of low-stress bike networks and how they impact PeopleForBikes’ City Ratings scores.

List your highest priority projects and policies on your website and highlight them through email, social media, and in-person or virtual meetings. If your organization can only accomplish five things this year, what should they be? What projects and policies are critical to making your community better for bicycling? Publicly sharing your priorities helps unify your supporters around clear goals and lets everyone know how they can best assist you in reaching them.

Community engagement is vital to building bike projects and passing pro-bike policies. While genuine and fair community involvement varies from place to place, some methods work everywhere and are key to increasing trust and equity.

Engage early, often, and in creative ways to establish a continuous dialogue within the community. A proactive approach to engagement is key. The first time community members hear about a bike project should not be when it is about to be implemented. Embrace engagement methods like Open Streets events, inclusive community rides, canvassing teams, and field ambassadors that attend community events to meet people where they are instead of expecting them to come to you. This approach demonstrates a commitment to inclusivity and enhances the effectiveness of your engagement strategies by reaching a broader audience.

Check out 5 Ways to Boost Community Engagement in Bike Advocacy.

Make sure your meetings are accessible. Are your meetings held in locations and at times that accommodate all individuals, making them feel welcome and capable of attending? Have you thought about child care, food, translation services, and wheelchair access? Ensuring inclusivity in the logistical aspects of your engagement efforts is a fundamental step toward fostering more diverse and representative participation.


Develop a diverse, inclusive coalition. In building a coalition, it's crucial to consider the composition of your group. Take a moment to reflect on whether your coalition primarily consists of confident "avid cyclists" or if it includes a diverse representation of casual riders, women, people of all ages, and individuals reflecting the broader demographic spectrum of your city. If the latter is not the case, your local advocacy group may need to work towards being more inclusive to address your community's varied needs and garner broader support. 

Effective advocacy coalitions also collaborate with voices outside of bike advocacy. Pedestrian advocacy groups, public transportation advocacy groups, youth groups, climate justice advocates, and even allies from places like the skateboarding community can all be valuable partners. For local advocacy organizations to grow and thrive, embracing diverse perspectives, even from those who may not currently engage in biking, is essential. By finding common ground and fostering a coalition that spans a range of interests, you can create a more robust movement advocating for improved recreational and transportation opportunities accessible to all.

Adopt an inclusive approach to road safety. While making our streets safe is a top priority, relying solely on enforcement doesn’t address people’s varied experiences with law enforcement. Advocates have the opportunity to push for an environment where biking is safe and accessible for everyone — including people of all ages, abilities, incomes, and backgrounds. An inclusive approach to road safety considers the various factors that contribute to a person's experience, fostering a biking culture that is welcoming and accommodating to everyone in the community.

Work with community members to ensure infrastructure investments are done in an equitable way across all neighborhoods. To achieve this, it's essential to identify the locations where your community has already constructed bike projects as well as areas that have suffered negative impacts from highways and unsafe pedestrian infrastructure. If neighborhoods have experienced exclusion or bike projects have mainly been built in affluent areas, it's imperative to actively work toward creating an equitable distribution of investments. This may involve reevaluating project locations in collaboration with local community members from impacted areas and advocating for more resources in historically underserved areas to understand and rectify those decisions' negative impacts on the community. 

USDOT’s Reconnecting Communities Program funds projects in disadvantaged communities that enhance access to employment, education, healthcare, food, and recreation; promote equitable development; and reconnect neighborhoods by removing or mitigating the impacts of highways or other transportation facilities that previously created social and physical barriers. 

You can utilize USDOT guidance to understand what neighborhoods are considered disadvantaged in your area. 

Mayors and other local elected officials greenlight projects and shape community vision. City, state, and county staff develop projects and policies and execute plans. You’ll need good relationships with all of these stakeholders to get things done. Looking for an effective way to garner their support? Invite them to go for a walk or hop on a bike. Spending time together on a ride (or two feet) offers firsthand insights into your community's challenges and opportunities and is a great way to build trust and lasting relationships. 


Cultivating positive relationships with local media is crucial to gaining fair and positive coverage of your projects and policies. Actively engage with reporters covering transportation or community issues. Provide them with well-researched information on the positive impacts of bike projects and policies and help facilitate access to community members who can speak to these issues. Be ready with clear and concise messages highlighting the community benefits for all road users, utilizing statistics, case studies, and local anecdotes. Organize media events or press conferences to showcase progress and encourage community members to share their first-hand experiences. By maintaining open communication with media representatives, you can become their go-to person and influence public perception to support your priorities.

Having a Level 5 leader is crucial for your organization’s success. Coined by Jim Collins, Level 5 leaders blend personal humility and an often quiet nature with unwavering determination and find success in getting people to follow a cause. Collins' research reveals a consistent pattern: The most successful companies have Level 5 leadership during transformative periods, challenging the sometimes-held belief that larger-than-life personalities are necessary for significant change. This leadership style is particularly relevant in an advocacy setting where the focus should be on the collective cause and community well-being. Moreover, the relentless determination inherent in Level 5 leadership is crucial in navigating the challenges of bike advocacy. 

Read Jim Collins’ Good to Great to learn more about Level 5 leaders.


LEGISLATION THAT GETS MORE BIKE INFRASTRUCTURE BUILT + MORE PEOPLE RIDING

Support transformative policy changes. One of the best ways to create a stronger advocacy base in your community is to get more people riding bikes by building safer and convenient places for them to ride.

PeopleForBikes’ Legislative Strategies for Safe and Connected Bike Infrastructure identifies the most effective state and local legislative changes that lead to great bike infrastructure. It includes diverse examples from communities and states across the country, including links to existing language and tips for adjusting language to suit your community’s needs. The four priorities identified in the guide are as follows:  

Passing state and local funding mechanisms for bike infrastructure

Advancing bike infrastructure through climate legislation

Improving road safety through reduced vehicular speeds, new design guidelines, and intersection safety improvements

Our supplemental guides include data-backed talking points to help you advocate for these changes in your community.  

UNLOCK YOUR COMMUNITY’S POTENTIAL WITH PEOPLEFORBIKES’ TOOLS + RESOURCES

Join Our Email List — Stay up to date with our newsletters and advocacy alerts to support biking in your community. 

City Ratings — Measure your community’s progress in becoming a great place for bikes and benchmark against other cities worldwide.

National Bike Project Tracker — Make sure your priority projects are in our public database of planned and proposed bike projects so we can connect local supporters to your work.

Legislative Guide to Advancing Bike Infrastructure — Dive into state and local strategies to create safe and connected bike infrastructure. Our supplemental guides include more details, including talking points to help advocate. 

SPRINT — Increase your City Ratings score and turn high-stress streets into low-stress streets using our SPRINT framework.

Your Bike Advocacy Playbook — Explore our 15-point, research-based fact sheet to help you push for change in your community.

VoteForBikes — PeopleForBikes can promote pro-bike measures on your local or state ballots.

Advocacy Alerts — Rally PeopleForBikes’ supporters around projects and policies in your community.

E-Bike Smart — Use our rider education program to help people of all ages and experience levels learn best practices for safe, responsible riding. For more information, check out our other e-bike tools and resources, including our E-Bike Incentive Toolkit and Model E-Bike Legislation framework. 

Community Grants — Apply for PeopleForBikes funding to support a local bike project near you.

PeopleForBikes’ Guide to Effective Local Bike Advocacy

While prioritizing sustainability at conferences is not a new concept, including bike share in conference sustainability efforts is certainly less common. Thanks to our generous 2024 Bicycle Leadership Conference (BLC) sustainability sponsors Revelyst and Ortlieb, as well as Tugo Bike Share in Tucson, Arizona, PeopleForBikes is helping expand access to active transportation opportunities by providing 500 annual bike share passes to Tucson residents who qualify for Tugo’s equity pass program, TugoForAll.


The Bicycle Leadership Conference is the bike industry’s annual event where top leaders and decision makers come together to chart the course of the bike business. The event features a perfect blend of inspiration, education, and action, allowing for peer-to-peer conversations aimed at moving our industry forward. 

Tugo Bike Share is the City of Tucson’s bike share system. A docked system with more than 300 bikes, Tugo provides a sustainable option for getting around the city. The system contributes to making Tucson a thriving and accessible place for residents and visitors alike.


This year’s BLC sponsors understand the connection between sustainability and biking and their generous support is making it possible for Tugo to increase the number of BIPOC and low-income Tucsonans who can get to where they need to go without a car.

"The City of Tucson is excited and grateful to have PeopleForBikes supporting shared micromobility in Tucson. By providing this funding, the city will put more Tugo For All annual bike share passes into the hands of those who rely on low-or-no-cost mobility options to access their everyday destinations. Eliminating that initial cost barrier is a key step to ensure our bike share system can be embraced by more Tucsonans," said Ben Elias at the City of Tucson Department of Transportation and Mobility.


Better biking means accessible biking. Bike share systems across the country are leading the way creating access to bicycling by attracting, including, and serving people from diverse backgrounds. Systems like Tugo are building community engagement processes and systems that serve everyone, as well as advancing equity and sustainability through programs that make bike share nearly free for those who qualify. 

PeopleForBikes is grateful for the generosity of Revelyst and Ortlieb, our new partnership with Tugo, and the opportunity to promote sustainability at our conferences in a new and meaningful way.

This past September, as I biked the streets of Lyon, France, I was struck by the signs and signals catering to cyclists. From the small, dedicated bike traffic lights alternating between red and green to a sign indicating that bikes could turn right on a red or even go straight at an intersection, the roads were easy to navigate, even for a foreigner. This dedication to the bicycle has paid off: Yet another sign broadcasts the fact that more than 28 million bike trips have been made so far this year.

My time in Lyon was reminiscent of similar experiences I’ve had in well-known cycling cities such as Copenhagen, Amsterdam, Utrecht, and Antwerp. The city, situated close to the Swiss border and home to just over half a million people, ranks high in PeopleForBikes’ City Ratings with a score of 81 for 2023. A high score (anything from 80-100) indicates that most common destinations are accessible by safe, comfortable bike routes that serve people of all ages and abilities. 

It’s one thing to see a network map and read about what makes a city great for bicycling, and quite another to experience it firsthand. 

In Lyon, there’s an abundance of protected bike lanes — separated both from cars and pedestrians — that can accommodate two-way traffic. Greater Métropole de Lyon, which is comprised of 59 municipalities, currently has 1,200 km (745 miles) of cycling facilities, of which 450 km (279 miles) are separated from traffic. Included in that mix is the impressive 1.75 km (1 mile) Crois Rousse multi-modal tunnel built in 2009, which includes a dedicated lane for buses, a sidewalk for pedestrians, and a 3-meter wide bi-directional bike lane, with barriers separating all three.


All of this from humble beginnings, considering that for most of the 20th century, Lyon was a car-centric city. In the 1970s, the first of the city’s bike infrastructure went in, advancing at no more than a trickle until the early aughts, when progress began to noticeably ramp up. By 2005, Lyon launched its bike share system, Velo’v, and began building more bike infrastructure for people to safely use it. Lyon also curbed driving by instituting low-emissions zones, which restrict vehicles according to the city’s air pollution levels, since 2016.

Today, Lyon’s bike lane network continues to grow, thanks in large part to an ambitious $290 million program known as Les Voies Lyonnaises (“The Lyon Routes”), which on completion will consist of 12 bike roads spanning 250 km (155 miles). The overarching goal of this network is to connect Lyon’s downtown core with its satellite, suburban communities to the north, south, east, and west, making it safer and more convenient for both commuters and leisure travelers from outlying areas to get into the city safely by bike. 

As shared by Arthur Bajula, the cycle and pedestrian planning officer for Métropole de Lyon, the city currently has roughly six miles of the new Lyon Routes network built. “We plan to have a third of the project — 90 km or 55 miles — completed or under construction by the summer of 2024,” says Bajula, noting that the network also plays a role in the city’s ongoing efforts to reduce air pollution. “The idea is to strengthen alternative mobility options such as cycling… and to promote cleaner vehicles within low emission zones.”

These numbers point to something of a hockey stick model, with a slow beginning which then ramps up. This echoes the trajectory of the Green Party, which came to power in Lyon in 2020 and has dedicated much of its early years to laying the groundwork for substantial climate work. This includes goals such as reducing C02 emissions by 40%, creating thousands of new ‘green jobs,’ and securing Lyon’s place among the world’s top bike cities. 

Unsurprisingly, part of the delay can also be attributed to a handful of car-centric mayors from other Métropole de Lyon municipalities who have sought to slow down the city’s two-wheel transition.

“There’s a lot of political opposition by certain mayors who are not green,” says Pamela Vennin, project manager with Lyon’s International Relations Department, explaining that the mentality is that citizens need cars to maintain their lifestyles and rights to privacy. “They don't want the cars to have problems.”

Still, in the face of vocal opposition, the Green Party has continued to push ahead, choosing to take space from cars by instituting “road diets” — slashing four or six-lane roads with parking on each side of the street to one or two lanes, with no parking, a bike lane, and wider sidewalks. 

“Some citizens have been pushing back,” says Vennin. “But it's the political will to tackle global warming, starting with mobility.”

Despite some pushback, all signs point to the Lyonnais embracing bicycling. Within the highest traffic areas of the downtown core, protected bike lanes are commonplace. So much so that you need to make a mental note when walking about to always look both ways for bikes when crossing the street. Even in outlying areas where traffic is lighter and there’s less of a need for protected bike lanes, painted lanes with sharrows on shared streets are the norm.

Last year, 72 bike counters tallied more than 42 million trips in Lyon, reflecting the fact that over the past decade biking trips have grown by 10-15% annually. Since COVID, the pace has picked up with 15-20% year-over-year growth. Overall, bicycling has increased by an incredible 370% since 2013. 

With so many cyclists, the city is also working to actively expand its bike parking infrastructure. In 2020, Lyon had 15,000 bike racks and according to Bajulaz, the goal is to quadruple the number of bike racks to 60,000 by 2026. For secure parking, such as bike garages, the goal is to increase the number of spaces tenfold, from 1,500 in 2020 to 15,000 by 2026.

In addition to the expanding network of bike lanes and places to park, other initiatives have helped pave the way for more widespread bike adoption. For instance, the Velo’v bike share program has been a tremendous success, with 422 stations serving 22 of Greater Lyon’s municipalities and more than 10 million rentals in 2022. In my time there, stations were prevalent and obviously well-used by both tourists and locals alike.  Shared micromobility becomes even more critical when you consider that one in three residents doesn’t even own a car — a statistic underscored by the fact many locals use Velo’v for commuting. 

Lyon is also making an effort to remove financial barriers to mode shift through its bike purchasing program, whereby any city resident is eligible for a grant of up to 1,000 Euro (about $1,053) towards purchasing an e-bike, a cargo bike, a folding bike, or an adaptive bike. The city also loans some 10,000 bikes, many of them reconditioned, to students or young adults seeking jobs between the ages of 18 and 25 through its Free Velo’v program. Most unique perhaps, is Lyon’s Les Auteliers de l’Audace, a bicycle repair training and resale program that recruits residents without a job as a way to help them reintegrate into society. 	

City officials are also working to make it easier for residents to take their bikes on public transit. “It is now possible to bring your bicycle on trams outside of peak hours,” says Bajulaz, adding that bikes are also allowed on the metro, funiculars, and trains. “We are also experimenting with bringing bikes on certain buses.”

Lyon’s civic leaders remain cognizant of everyday challenges that intersect with the city’s biking experience, ranging from getting more residents on board and comfortable with biking to discouraging drivers from parking or driving on road space dedicated to bikes. Or, as I experienced firsthand during my tour, the prevalence of bikers riding too fast or aggressively, which impacts the safety of both pedestrians and other cyclists. 

Still, compared to most North American cities, Lyon is an exemplary place for bicycling. With a solid network already in place and a population that’s already attained critical mass, the city’s key players are thinking bigger. The planner Bajulaz continues to draw inspiration from other top cities while Lyon Mayor Grégory Doucet is aiming for a city that is “100% walking and cycling.”

The other challenge and opportunity is that, with just three years left in their term, the city’s ruling Green Party feels a sense of urgency to get as much biking infrastructure built as possible before the next election. The concern is that if they don’t win, opposition parties will be less willing to continue advancing the substantial cycling work already underway, or, possibly, to begin prioritizing drivers. 

For now, that outcome is hard to imagine. Biking through Lyon’s streets, some of which have been around since Roman times, one feels as if they’ve landed on the right side of history. Everywhere you turn, there are people on bikes as well as clusters of bikes parked adjacent to where residents work and play. Increasingly, there are streets with few, if any, cars.

Mark Douglas Wessel is an urban journalist and communications consultant whose writing focuses on what we can do to create a more sustainable, more liveable world. For more of his work, go to: www.markdouglaswessel.com

What It’s Like To Ride in a Top-Rated Bike City

When you pass a group of kids on bicycles, it’s hard not to smile — there’s something innately joyful about the sight. There’s also an underlying assumption that everything about the act, from the socialization to the time spent outdoors engaged in physical activity, is good for them. New research affirms that gut feeling.

Published on October 12, 2023, in Frontier in Sports and Active Living, a new study from researchers at Loma Linda University (LLU) reveals the positive impact of cycling education on the psychosocial well-being of students. The research is the result of a collaboration between LLU and the youth cycling nonprofit Outride, examining the impact of Outride’s in-school cycling programs on the mental health of middle schoolers. 

"Our findings were incredibly encouraging,” says Dr. Sean Wilson, LLU professor and senior author of the study. “A large proportion of students had a positive learning experience and continued interest in cycling,” 

“As a learning organization, we really want to understand how bicycling can improve the lives of youth in their communities,” says Dr. Esther Walker, senior research manager at Outride. 

Anonymous surveys were collected before and after the program in 20 schools in North America, with psychosocial well-being quantified using the WHO-5 Well-Being Index and the Pediatric Symptom Checklist (PSC-17-Y). The former is a short, five-item, self-report questionnaire that assesses positive well-being and primarily assesses for depression, while the latter is a widely used measure of psychosocial functioning, with lower scores representing greater well-being. According to the study, participation in R4F was associated with improved psychosocial well-being among middle school youth in the United States. 

“It was really encouraging to see such a positive student response to a cycling-specific physical education program,” says Fletcher Dementyev, a research fellow at LLU and first author of the paper. “This result motivates us, and hopefully others, to continue investigating and developing cycling as a pathway to improved health and well-being in adolescents.”

“By providing access to bikes, a safe environment to learn to ride, and the confidence to ride independently, we can really help to create healthy pathways,” says Walker. “As youth are facing worrying levels of physical inactivity and mental health challenges, finding those activities that get them excited to participate is really important.”

PeopleForBikes’ 2022 Bicycling Participation Report reflects this trend: While 49% of youth ages 3-17 rode a bicycle at least once in 2022, ridership among younger Americans has continued to drop since 2016.

“Our program data shows that access to bikes at home, as well as safe places to ride, is not equitable across the student population,” said Walker, noting that programs like R4F, which take place during the school day and provide all necessary materials, gives everyone the opportunity to learn a skill they can use throughout their life. "While bicycling can certainly contribute positively to one's day-to-day life, to see large-scale improvements, we need changes in policy and reductions in systematic disparities in access to nutrition, health services, safe environments, and beyond.”

As school systems, educators, policymakers, and healthcare professionals work together to address the mental health challenges facing today's youth, this study provides valuable insights into the potential of cycling programs to enhance the mental well-being of young people across the U.S. University-backed research is showing the benefits that come along with getting more kids on bikes. Communities should listen.  

Interested in learning more? Follow Outride on Instagram and Facebook to stay up-to-date with their work to improve the well-being of youth through research-backed cycling programs.

Research Highlights the Positive Impact of In-School Cycling

In city council and town hall meetings across the country, there are often the same handful of people who show up for decision-making processes and bike advocacy efforts time and time again. They’re committed and reliable, but they don’t often represent a broad coalition of stakeholders. In fact, it’s often hard to engage a variety of different voices, whether you’re looking for support for your own organization or to drive community engagement around a specific infrastructure project. 

These five techniques will help you go beyond traditional engagement methods to reach a broader, more diverse audience:

Organizing community bike rides is an effective and enjoyable way to engage new people in bike advocacy, raise awareness about the benefits of bicycling, and create opportunities for community members to get involved. Providence Bike Jam, a monthly themed bike ride in Providence, Rhode Island, is a prime example of this strategy. Thanks to a winning combination of bikes, music, lights, and effective promotion, Bike Jam has become what one of its organizers, Liza Burkin, describes as “a monthly dance party on wheels.”

Run by a dedicated team of 15 volunteers, Providence Bike Jam has experienced significant growth since its inception in 2019. Initially attracting around 50-75 participants, the rides now draw up to 400 people. Growth is largely the result of word-of-mouth promotion from the Bike Jam community, which affectionately refers to itself as the Jam Fam. 

“We always tell people, ‘the first rule of Bike Jam is that you have to tell all your friends about Bike Jam’ — it’s the opposite of Fight Club, we want everyone to come,” says Bike Jam organizer John Deignan. “A lot of folks will find it themselves, then next month, they're back with three or four friends. It's a great way to grow a movement.”

Beyond being a joyous celebration of biking, Bike Jam raises awareness around the need to advocate for improved bike infrastructure by strategically including new and proposed bike lanes and trails on their rides. The group also organizes "Bikes Mean Business!" rides that include visits to shops and restaurants along those routes. Elected officials are often invited to join the slow-paced rides, providing them with firsthand exposure to the joy of biking and the community's dedication to the cause.

Minneapolis is just one of the hundreds of communities worldwide where local advocacy organizations host Open Streets events to get community members involved in their work. (Photo credit: Mike Beck)

From Mexico City to Lincoln, Nebraska, hundreds of cities worldwide are embracing Open Streets events, promoting active transportation and people-centered spaces. One of the most renowned examples is Bogota's Cicolvia, which began in 1974 and continues to transform more than 70 miles of streets every Sunday, welcoming cyclists, pedestrians, and rollers alike.

In the U.S., Minneapolis’ event opens major thoroughfares to people by closing streets to vehicular traffic and encouraging free, family-friendly events. The aim is to help people imagine city streets as vibrant, bike- and pedestrian-friendly places. Since 2011, Our Streets Minneapolis (formerly the Minneapolis Bicycle Coalition) has hosted more than 50 volunteer-run Open Streets events. In 2023, five different events were organized and attracted some 90,000 people. 

Through strategic partnerships, the events engage community members, raise awareness for bike infrastructure, and advocate for improved transportation systems in Minneapolis. With event funding raised solely through sponsorships, participant fees, and individual donations, each Open Streets Minneapolis event showcases relevant advocacy campaigns, emphasizing the expansion of community imagination and the transformative potential of streets designed for people. According to Carly Ellefsen, communications manager for Our Streets Minneapolis, these events are a critical way to engage community members new to transportation and climate advocacy and help ensure that related campaigns are informed by community needs.

One such partnership with the University of Minnesota Heritage Studies and Public History program resulted in the creation of the Mobile History Museum. This traveling interactive exhibit told the story of the destruction of the city’s Old 6th Avenue North neighborhood during the construction of the Olson Memorial Highway. The exhibit directly connected community members attending Open Streets events to the ongoing campaign to Bring Back 6th and restore the historic neighborhood. Building on this success, the organization plans to use the Mobile History Museum in future campaigns to improve local infrastructure to reconnect neighborhoods. 

TIP: The Alliance for Biking and Walking and Street Plans offer a helpful guide for communities or organizations interested in hosting their own Open Streets programs.

Wenatchee’s demonstration event and pop-up market helped planners and advocates engage the community in a bike lane project. (Photo credit: Smart Growth America Safety Demonstration Projects Report)

3. Build a community-led demonstration project

Demonstration projects engage and educate community members in planning and constructing projects, helping foster a sense of ownership over local projects. They can also expand support for bikes by actively showcasing the benefits and possibilities of bike-centric infrastructure. These projects — everything from temporary protected bike lanes to traffic calming projects — give local advocacy organizations and city planners a sense of what works and allow them to gather feedback along the way.

Wenatchee, a small city in Washington, successfully engaged residents around better infrastructure through a demonstration project near the busy intersection of Orondo Avenue, Methow Street, and Okanogan Avenue. With funding from Smart Growth America and the Center for Disease Control and Prevention’s Active People, Healthy Nation Initiative, Wenatchee created protected bike lanes and improved pedestrian crossings with temporary materials like cones and paint. 

The project’s engagement plan, which was crafted to ensure the inclusion of the neighborhood’s predominantly Spanish-speaking population, included a pop-up market event and local food vendors and artisans. The team's efforts to involve the community in the project helped them expand engagement to include more voices. 

In lieu of a typical practice, NICA coaches in Madison, WI, organized a tailgate around a parks and recreation public meeting, inviting youth to speak to local leadership. (Photo credit: Mike McGarry)

4. Host a tailgate party or barbeque before or after a public meeting

Public meetings can be intimidating and unfortunately don’t have a great reputation for being entertaining. To help counteract these less-fun aspects, local organizations can encourage attendance and participation by creating fun events before or after the meetings. 

To get student-athletes involved in local bike advocacy efforts in Madison, Wisconsin, the National Interscholastic Cycling Association (NICA) organized a tailgate party with food, snacks, and games before and after a public meeting of the Madison Parks Board. Coaches asked students to participate in the tailgate party and public meeting instead of attending their typical practice session that evening and even helped students register to speak and organize their thoughts. Although no big decisions were being made at the meeting, NICA wanted to show youth how to speak to local leaders and maintain a presence in public. As people left the meeting, many stopped to express thanks for the students’ participation. 

“Bikes are fun, so let’s make advocacy fun,” says Mike McGarry, director of coaching and education at NICA. “We filled the room with youthful energy, which is not typical for these types of meetings. It helped our athletes to see themselves as advocates.” 

In 2015, NYC DOT introduced a Street Ambassador Program where paid community members engage with people to gather feedback on projects and share upcoming initiatives. (Photo credit: EquityNYC)

In St. Louis, Missouri, Trailnet, a local active transportation organization, maintains a Street Team, which educates the community about its mission through one-on-one conversations. This approach helps the organization foster new connections while advocating for a more walkable, bike-friendly, and public-transit-accessible region. Additionally, volunteers play a vital role in recruiting others to support Trailnet's initiatives, whether by joining the organization’s email list, becoming members, or volunteering their time. Through tabling at community events and similar strategies, these volunteers help the organization engage with people from diverse backgrounds and expand its impact. 

Tip: Many other communities and organizations use this approach to boost engagement, including New York City’s Department of Transportation, New Orleans’ Bike Easy, and the Providence Streets Coalition, as well as Philadelphia Vision Zero and Hoboken Vision Zero.

5 Ways to Boost Community Engagement in Bike Advocacy

From recreational amenities like pump tracks and singletrack trail systems to on-street protected bike lanes and bike parking, we know that safe and accessible bike infrastructure is critical to helping people of all ages and abilities enjoy bicycling in their communities. With the goal of getting more projects over the finish line, PeopleForBikes is proud to announce the opening of our 2023 Industry Community Grant applications.

Our grants are intended to support infrastructure that improves a community’s City Ratings score by building connections in low-stress bikeway networks or by improving opportunities for close-to-home recreation. Grants should support the material costs of infrastructure construction or non-material costs directly related and necessary to getting infrastructure built. PeopleForBikes’ industry grants range from $5,000 to $10,000 and our priority is to support efforts where grants of that magnitude make a difference, especially in support of communities impacted by historic disinvestment. 

Previous awards supported the construction of a bike park in El Paso, TX; the conversion of a tennis court into a bike garden in Flint, MI; the organization of protected bikeways in Durham, NC; the building of trails in Gorham, NH, to connect a mountain bike network to the downtown area; and an advocacy campaign in Salem, OR, to create safe, direct, and protected bike infrastructure.

Investments that build or result in permanent physical infrastructure such as protected bike lanes, neighborhood greenways/bike boulevards, bike paths, pump tracks, bike parks, recreational trail systems, or public bike parking.

Investments in temporary physical infrastructure, such as “quick-build projects” that demonstrate potential infrastructural improvements that are intended to eventually result in permanent infrastructure.

Support for organizing efforts or cultural initiatives that build support for specific bike infrastructure projects. Such proposals must show how the support will result in permanent infrastructural improvements. 

Maintenance or operating costs, Cycling education programs, unless education is an element of an event designed to bring attention to an infrastructure project 

Bike recycling, repair, or earn-a-bike programs

Non-profit organizations, including organizations relying upon a fiscal sponsor for their nonprofit status 

Local or state government agencies or federal agencies working locally 

Small businesses, such as bicycle retailers and community-oriented businesses that serve disadvantaged communities

1. Submit a Letter of Interest by October 20, 2023, at 11:59 p.m. PT. Only applications submitted through the online form will be accepted. Applicants may revise their submission as many times as they like until the deadline. 

2. Applicants will be notified of the status of their application by November 1, 2023. Finalists will be invited to submit a full application, also using an online form.

3. Final applications are due by November 20, 2023, at 11:59 p.m. PT. 

4. Awards will be announced in early December 2023.

If you have any questions about the grant process, please email infrastructure@peopleforbikes.org. 


PeopleForBikes’ Industry Community Grants program is funded through employee pro purchases, which collect donations from individuals who work in the bike industry and take advantage of pro-pricing discounts on new bikes and equipment. Does your company offer industry pro deals or discounts for athletes, retail staff, and industry employees? Give your customers an opportunity to donate to PeopleForBikes at checkout. For details, visit peopleforbikes.org/giving or email Rod Judd, PeopleForBikes’ director of membership and industry engagement.

Thank you to these brands that currently participate:

Apply for a 2023 PeopleForBikes Industry Community Grant

Paul Van Dyk was born and raised in Long Beach, California, never living more than a mile outside of the city’s limits. When it came time to attend college — at California State University, Long Beach — he decided to study traffic engineering, driven by a longtime love of cars. Van Dyk was eventually hired on by the Long Beach Public Works Department, where he has worked as an engineer for more than a decade.

“After being tasked with the design of bike facilities, I started riding a bike to and from work and fell in love with the principles of living in a 15-minute city,” says Van Dyk, who was recently promoted to the position of city traffic engineer. “My work is now trying to expand that type of lifestyle to the entire city, so folks can bike or walk to a grocery store or school or the dentist or wherever around town.”

Van Dyk’s conversion from car to bike lover isn’t so surprising — Long Beach has the year-round sunny, warm weather California is known for and there are few things as joyful as riding a bike near the coast. As early as 2012, Van Dyk saw an opportunity to bring bike share to Long Beach to help make bicycling more accessible to visitors and locals alike. While it was still the early days of shared micromobility, the nearby city of Fullerton already had a bike share pilot and Van Dyk and his team took notes with their own system in mind. In 2016, in partnership with CycleHop, the city launched Long Beach Bike Share with 10 stations and 100 bikes. 

About a year and a half later, seeking more unilateral control over the program, the city took ownership of the operation of the bike share system. Since August 2017, the city has owned and operated the program with the assistance of Pedal Movement, a Long Beach-based operator that oversees maintenance and rebalancing services for the pedal-powered system. Under this operational model, Long Beach Bike Share has expanded considerably, refurbishing more than 500 bikes from now-defunct systems and more than doubling its fleet size and geographic reach. 

“The bike share system has been complimentary to our rollout of infrastructure — they leverage one another,” says Van Dyk. “If we're trying to promote our bike share hubs somewhere, we'd better make sure that we have a bike boulevard or protected bikeway that gets people to that ultimate destination.”

For example, the rollout of bike share at Cal State Long Beach wouldn't have been possible without protected bike lanes on the campus arterials and bike boulevard projects that move folks from downtown to campus safely. Since the city oversees bike share as a public service, its integration with safe places to ride just makes sense. It also means that as bike share has expanded outside of the more tourist-heavy parts of the city, infrastructure has too. 

When Long Beach Bike Share was first deployed, it was primarily concentrated mostly in the southern half of the city, an area that includes the downtown core, coastline, and access to the local light rail. In the last few years, however, city planners have shifted their focus to making bike share a primary commute option that equitably serves all community members. That means expanding the system’s footprint into the more underserved area of North Long Beach and Central Long Beach.

“Having now deployed throughout the city, we are analyzing the gaps in our network in order to better serve disadvantaged communities,” says Van Dyk, explaining that in places without sufficient sidewalks, that might mean adding in-street docking stations. “In the past, we’ve been limited to places with park space, so we’re moving now towards an in-street paradigm which gives us more flexibility.”

As a way to complement the system expansion and grow use among low-income residents, the city recently launched Bike Share For All. The program, which is funded through the Long Beach Recovery Act, provides qualifying applicants with $5/year memberships, which include up to three hours of ride time each day (a standard annual membership costs $15/month or $120/year and includes 90 minutes of daily ride time). 

To qualify, applicants must provide proof of enrollment in one of 16 various local, state, or federal assistance programs, which include food assistance, state financial aid for students, and veterans benefits. Interested community members can sign up online or in person and are able to pay in cash. Members without smartphones can also receive a tap card to unlock bikes, available upon request during the application process.

As part of a larger effort to break down barriers to use, Long Beach Bike Share has removed out-of-hub parking fees for mid-trip stops. For example, if you check out a bike from a hub, go to the grocery store, and then return the bike to a hub at the end, you won’t be charged. Additionally, Bike Share for All members will receive a warning call before they’re ever fined.

“Our libraries don't collect fines and we really wanted to adopt a more user-friendly model for bike share, similar to a library,” says Van Dyk. “I really consider these bikes to be a public amenity, almost like a book we want people to lend back and forth.”

Inspired by low-income bike share programs in Philadelphia and New York City, Long Beach’s main concern when designing Bike Share For All was to make sure the cost was affordable and that everyone could use it. While marketing materials are already available in the city’s four most common languages — English, Spanish, Khmer, and Tagalog — Van Dyk says that the plan is to conduct more targeted community outreach around Bike Share For All in the upcoming year. 

“We plan to build relationships in the year to come, partnering with local community organizations that connect us to those who would benefit the most,” says Van Dyk, adding that a collaborative advocacy environment is also crucial when it comes to implementing bike infrastructure. “We also have a youth climate core intern on staff and he'll be deployed as a Bike Share For All ambassador this summer, performing some in-person engagement throughout the city.”

Long Beach city staff has found that whenever they do conduct community outreach, people consistently ask for the same thing: More protected bike lanes. The city has responded with an ambitious Bicycle Master Plan, which by 2040 will bring an all-ages and abilities network to every Long Beach neighborhood. Once completed, Long Beach will be one of the safest bicycling cities in America, with protected bike facilities on every single one of its arterial streets.

The challenge thus far has been balancing that vision with other priorities, including rail and pedestrian amenities. This year, the city is taking yet another step in the right direction by creating its own Street Design Guide for engineers. The goal of the design guide is to connect all relevant departments around a shared vision that ties into the city’s Bike Master Plan, Vision Zero work, and sustainability commitments. So every time a road is repaved, planners will have to account for a variety of considerations from what species of trees to include to where a bike share hub will go. 

“We’re equipping our staff, whether they’re engineers, planners, or interns, to have a street design guide that lays out all of these considerations,” says Van Dyk, adding that engineers especially need a toolbook to draw from. “We’re overhauling our project implementation to put people first and create more opportunities for 15-minute lifestyles.”

Long Beach’s City Ratings score hovers in the 30s, a ways off from a score of 50, the benchmark for safe, convenient places to bike. Still, the city is committed to making bicycling safe, convenient, and accessible for all. Crucially, there’s also political will amongst Long Beach’s electeds, including a city council that wants to see 30% bicycle mode share by 2040 and Vision Zero in a decade. At the national level, Rep. Robert Garcia, a California Democrat and the former mayor of Long Beach, introduced a bill that would eliminate parking minimums, a crucial step in creating better cities for bicycling. 

Currently, Long Beach offers more than 150 miles of bike paths, bicycle boulevards, and separated bike lanes, about 50% of the 300 miles the Bike Master Plan calls for. While there’s a lot of work ahead, the city is well-positioned to see it through. Indispensable to meeting its goal is Long Beach Bike Share, which will not only make bicycling an option for casual cyclists or those with limited means but will help spread the gospel of bicycling by making it ubiquitous on city streets.

“Over the past few decades, it's been easy to be in a bubble, whether it's inside of your personal vehicle or in a social media space — bikes are such a great antidote to that,” says Van Dyk. “Bicycles humanize a city and make it a place of community, where you can turn your head and greet a person, engaging with the city at that tactile level. That's something that we just really want to share with people.” 

Bike Share Boosts Long Beach's Bikeability for All

For the first time since our City Ratings program launched seven years ago, Minneapolis, Minnesota, tops the list of the best large U.S. cities for bicycling with a score of 68. In 2022, the city’s score hovered in the 30s, and its leap to number one speaks to a number of notable changes. 

First, Minneapolis’ data received a massive update — while that’s not the most exciting reason, it’s essential. Our scoring system is informed using data from OpenStreetMap, which is essentially the Wikipedia of street maps, meaning anyone can edit it. If a city’s data in OpenStreetMap doesn’t adequately reflect the breadth and/or quality of the city’s on-the-ground infrastructure, then its corresponding City Ratings score will be lower. Thanks to updates to its OpenStreetMap data, Minneapolis saw its score rise.

That being said, the midwestern city, home to a population of about 425,336 people, has also made huge strides in building out the safe, connected bicycle infrastructure that demands OpenStreetMap updates — and defines the world’s best places to ride. 

“What's really unique about Minneapolis — what's different than many of the other notable cities for bicycling in North America — is that the backbone of our network is probably one of the best urban trail networks in the country,” says Luke Hanson, a senior transportation planner for the city. “Minneapolis' status as one of the top cities for bicycling is both a combination of strategic multimodal investments that include that kind of urban trail network, as well as deliberate complimentary policy guidance over time. Those pieces go hand in hand to create our current bike network.”

A key component of Minneapolis’ cycling urban trail network is the Grand Rounds Scenic Byway, a continuous, 51-mile loop of off-street bike trails that traverses the entire city. For more than 100 years, the byway has been a recreational and transportation resource for people biking, walking, and rolling — a historical network that the city has been able to build off of over time with strategic and complimentary investments primarily along former rail corridors. That includes the Midtown Greenway, the Cedar Lake Trail, the Hiawatha LRT Trail, and the Dinkytown Greenway, which are all repurposed, grade-separated trails that avoid conflicts with motor vehicles and connect some of the most important destinations in the city. 

“All of this has been augmented by a series of initially painted buffered bicycle boulevard facilities throughout the city that provided network-level connectivity,” says Hanson. “More recently, many of these facilities have been improved by transitioning them from traditional unprotected bike lanes to protected facilities in a variety of different design types, utilizing things like protected intersection design and other tools we have available to us.”

Hanson is quick to point to the various policies that have helped Minneapolis develop one of the country’s most robust bicycle networks: its 2011 Bicycle Master Plan, 2013 Climate Action Plan, and 2015 Protected Bikeway Update to the Bicycle Master Plan. The 2015 plan outlined a long-term objective of creating 174 miles of protected bike lanes as part of the city's bike network. In 2019, the city also conducted a neighborhood greenway study to look at ways to transition traditional bike boulevards to make them more comfortable, safer, and more appealing to a wider group of people. Finally, the city’s 2020 Transportation Action Plan provides policy guidance to continue implementing protected and safe bike facilities throughout the city.

Minneapolis currently boasts 21 miles of on-street protected bike lanes and 106 miles of off-street sidewalk and trail miles. By 2030, the goal is to have 141 miles of newer, upgraded all ages and ability bikeways throughout the city, along with a micromobility mode share of 10% (the Climate Action Plan outlines a long-term goal of raising the bicycle commute mode share to 15%). Unfortunately, the loss of the city’s Nice Ride bike share system earlier this year complicates that vision (and is arguably a huge oversight on the part of the city).

“[Mass mode shift] is still a goal and it’s important to work towards that even with the challenge of not having a reliable bike share system,” says Hanson. “What we're trying to establish is a complimentary transportation network where people have options beyond just driving and single occupancy vehicles. In addition to transit, we're thinking through walking, biking, rolling, and other methods to make sure people have transportation options and choices to help us get to those mode shift goals. Marketing is important but we’re reinforcing that with infrastructure.”

Other complementary policies, such as redesigning intersections and reducing speeds, play an equally important role. In 2020, Minneapolis and its twin city St. Paul lowered their default speed limits, switching from 30 to 20 mph on residential streets and 25 mph for larger, arterial, city-owned streets. Lowering speed limits aligns with Minneapolis’ Vision Zero work by reducing the likelihood of crashes and the likelihood of a crash leading to serious injuries or death. Since lower speeds are critically important in places where people are walking, rolling, and biking — which is most locations in Minneapolis — they correspond with higher City Ratings scores.

“Lowering speed limits is a tool but we're also using street design to compliment those lower posted speed limits,” says Hanson. “Traffic calming measures such as raised crossings, speed humps, speed cushions, medians, and narrowing roadways are equally important. Even if they’re not explicitly a bike project per se, they make it safer and more comfortable for people to bike.”

Other things Minneapolis is doing well include leveraging federal grants to fund projects, taking advantage of street resurfacing projects to upgrade infrastructure, and creating a brand new Street Design Guide. According to Hanson, in addition to providing guidance on what an all ages and abilities bikeway should look like, the guide also includes guidance on when to install them (the short answer: on any major throughway undergoing reconstruction). Notably, the city also eliminated parking minimums and made the choice to transition away from single-family housing, choices that contribute to better cities for cycling (it also helps that Minnesota is progressive when it comes to its state transportation policy).

“It's not as simple as the silo of transportation infrastructure — these things build upon one another to make a functional, practical system for people to rely on and use,” says Hanson. “It’s important to acknowledge that there are a lot of additional projects that aren’t bike-specific that work to make biking safer and more comfortable.”

Having worked on bike projects for more than a decade, it shouldn’t come as a surprise that Hanson himself is a regular cyclist, relying on his bike for most trips. He credits the local bike culture as a major contributing factor to what makes Minneapolis such a great place to bike. On any given week, there are dozens of social rides throughout the city, including non-drop rides, family-friendly outings, and meet-ups for identity-specific groups. There are organizations that empower people to be comfortable on their bikes through all four seasons, as well as Grease Rag and other groups that provide inclusive environments for bicycle education.

Hanson also credits local advocacy groups and community-based organizations with helping create a safer, more comfortable, and more equitable environment for bicycling. 

“We've found a lot of value in partnering with established community groups and organizations to perform better, more meaningful project engagement,” says Hanson. “Doing so allows us as city staff to better build relationships with residents through trusted community members. Meaningful relationships are a really, really important resource for us.”

In recent years, Minneapolis has also been the site of racial unrest and the need to connect with and prioritize the needs of historically underserved communities has been pushed to the forefront. The city recently created a Racial Equity Framework for Transportation, which acknowledges that certain populations and geographies in the city have borne the brunt of displacement, pollution, and a slew of other outcomes directly tied to an inequitable transportation system. Importantly, this framework can help city planners be strategic and prioritize transportation investments in those same communities.

Hand in hand with those investments is a tangible plan for lowering barriers to bicycling through youth education. Currently, Minneapolis Public Schools are rolling out universal bike education for fourth and fifth graders in two-thirds of the city’s public schools, with plans for it to eventually be district-wide. After all, an all ages and abilities bike network only benefits youth that know how to ride.

“In the last few years, I think we’ve made some really meaningful progress,” says Hanson. “And I also appreciate that there’s always ongoing work to do.”

How Minneapolis Became a Top U.S. Bike City

Growing up as one of the first international adoptees in West Virginia, Mia Fox did not have role models who looked like her in the community, let alone in bicycling. “My parents got me involved in wonderful activities like music and dance,” says Fox. “ I never got to explore sports because I didn't even know that those opportunities were at my fingertips.”

Today, Mia is changing that. As the National Interscholastic Cycling Association (NICA) Girls Riding Together (GRiT) coordinator in West Virginia, Mia is making sure other girls see themselves reflected in the sport and getting on bikes. And she’s seeing results: NICA West Virginia has one of the highest female participation rates in the United States.

“Women and minority groups are out there,” says Fox. “It's critical to connect with schools, local organizations, churches, nonprofits, and the community. Exposure and connection is key.”

GRiT is NICA’s focused effort to get more girls and women into bicycling, with reports showing that girls make up just 20% of NICA participants around the country. Already, with a 34.1% participation rate, West Virginia is surpassing NICA’s national goal for female student-athlete and coach participation rates of 33% by the end of 2023. 

GRiT coordinators plan girls-only events, rides, camps, clinics, and socializing opportunities with a concentrated effort on reaching historically marginalized groups.  “Monthly calls with GRiT coordinators empower each state to formulate ideas, plans, and activities,” says Fox. “Coordinators for each state go out into their communities to draw in those groups.”

Outreach from coordinators is key to reaching new NICA participants, as is elevating youth voices. GRIT coordinators and ambassadors go to schools, nonprofit afterschool programs, churches, and other community-centered locations to showcase the GRiT program. The young GRiT ambassadors are encouraged to share their passion for riding, inviting their classmates and communities to experience the joys and experiences that mountain bikes provide.

“We really listen to our female student-athletes,” says Fox. “They really like scavenger hunts, overnight sleepaway camp, and riding two or three miles while talking the entire time.” 

An avid cyclist, Fox was already organizing Moms on Bikes (MOBS) rides in Charleston, West Virginia, prior to joining the NICA team. As NICA began encouraging more female coaches, MOBS became a great place to recruit new coaches. 

“Once you get the moms to feel empowered and see that trails we’re riding are not scary, they come back the next week,” says Fox. “We show them what we’re teaching the kids to do and that’s how we get them to be coaches.”

Early on, many moms share how they haven’t ridden a bike since childhood. “We take them out on a beginner flow trail and that’s how we flip the switch,” says Fox. “They’re riding the trails, overcoming their fears, and experiencing joy. We ‘coach’ them before our season starts, helping them feel empowered and helping them to become level one coaches.” By the end, many of the daughters start joining the MOBS rides, bringing the experience full circle.

In the U.S. and globally, there’s a noted gender gap that exists in bicycling that can be attributed to a variety of physical, cultural and societal barriers. Fox’s work to build female bike ridership is helping achieve gender parity in NICA and beyond. Beyond gender inequalities, NICA is also addressing the income barriers that prevent youth from accessing mountain biking. “We have the Trek Pathfinders scholarship and a GRiT-specific scholarship in West Virginia,” says Fox. Trek Pathfinder scholarships provide student-athletes from historically underrepresented communities with a mountain bike, helmet, shoes, accessories, and a kit, along with a stipend to cover NICA league membership fees and a full season of racing.

As NICA continues to broaden and diversify the sport of bicycling, the West Virginia chapter of GRiT is a strong example of the leadership and coordination it takes to get more girls on bikes. 

“Being a female minority, you gotta see it to believe it,” says Fox. “You have to see somebody you can look up to.”

Interested in GRiT? Click here to see if there is a NICA GRiT program near you. 

Growing Female Ridership in West Virginia

When in Washington, D.C., Congressman Earl Blumenauer doesn't drive. That’s an incredible feat considering Blumenauer is 75 years old and has served as a Democratic representative for Oregon’s 3rd congressional district since 1996. For decades, the congressman has commuted to Capitol Hill and around town by bike, living his values while simultaneously advocating for bicycling at the national level.

During his tenure, Blumenauer founded the Congressional Bike Caucus, fought to extend commuter benefits to cyclists, and co-sponsored the introduction of the E-BIKE Act in 2021, which though it has yet to pass, has inspired a proliferation of e-bike incentives at the state level. This Congress, Blumenauer reintroduced the E-BIKE Act alongside the Bicycle Commuter Act, which would offer tax benefits to Americans commuting to work by bike, and the Sarah Debbink Langenkamp Active Transportation Act, which would unlock Highway Safety Improvement Program funding for projects that connect two pieces of safe cycling infrastructure.

Blumenauer’s efforts have also directly improved his daily commute: Over the course of two years, he successfully lobbied to get two miles of protected bike lanes built on Pennsylvania Avenue between the White House and the Capitol, a powerful symbol of integrating bicycling into our nation’s the transportation ecosystem. 

“The key for me has been to take the bicycle, the most efficient form of urban transportation ever designed, and be able to try and help people understand its power,” says Blumenauer, who regularly positions bicycling as a way to create a healthier, more sustainable, and more equitable world. “The ability to be able to make that case, to engage people, to show what a difference cycling makes — that’s something I'm very proud of.”

Blumenauer was a featured speaker at PeopleForBikes’ recent SHIFT‘23 conference in Bentonville, Arkansas. We interviewed the congressman ahead of the conference to talk about federal support for bicycling, the need to close the de minimis loophole, and — in line with this year’s conference theme — all things electric bikes.

Your focus has always been on leaving a better world for our children. Can you speak to that and how a push for bicycling makes sense in that context?

The bicycle is such a powerful tool and we need to make sure that it is integrated in both domestic and foreign policy. As I’ve said, the bicycle is the single most efficient form of transportation ever designed. It liberates young people, it costs relatively little to access, it's better for congestion, and it allows the rider to burn calories instead of fossil fuel, something that is important if we're going to fight climate change. There are also a great number of positive economic impacts.

There's so much money that is, for example, consumed parking cars. We have some estimates that there are six, eight, ten parking spaces or more for every vehicle. Those spaces give the illusion that we provide “free parking” — well, that is paid for with higher rents, more air pollution, and problems with stormwater runoff. Parking spaces cost $8,000-12,000 per parking space, and if it’s structured parking, we’re talking about $20,000-30,000 per space. “Free parking” is extraordinarily expensive.

You can easily park eight, nine, or ten bicycles in a space that would just be one car. And part of what we are finding is that people who bike are actually better customers. If you're biking at 10 or 15 miles per hour, you're more likely to pull over and explore something. You're more likely to have lunch or shop as opposed to when you're whizzing through a neighborhood at 40 miles per hour.

People for Bikes

Fostering Diversity, Equity and Inclusion

Breaking Down the Barriers to Making Public Spaces More Welcoming

Positioning Access to Bike Networks and Transit as Integral Parts of Land Use and Housing Development

Promoting Government Transportation Policy Reform to Foster Robust Community Engagement

Directing Federal Funding for Research and Data That Highlights Inequities

Developing Purchase Incentives for Bikes and Electric Bicycles

People for Bikes