Show Your Bike Some Love
By: Sarah Braker, senior communications manager
Valentine’s Day isn’t everyone’s favorite. If you don’t have that special someone, you spend the whole day bombarded with lovey dovey imagery wherever you look. And if you’re lucky enough to be in a relationship, you’re under pressure to get the right gift or plan the perfect day. Our suggestion? Skip the flowers and chocolates and all the commercialization of a holiday invented by a greeting card company. Instead of spending money on a fancy dinner, spend your time and energy giving back to your bike. Here are five ways to spoil your bike (and yourself) this Valentine’s Day.
Clean your bike
If you’re headed out on a big date, you’re probably going to take a shower, brush your hair and put on some nice duds. Don’t overlook the fact that your bike wants to look sharp too. Clear some cobwebs, shine the frame and clean and lube your chain. After all, a clean bike is a happy bike.
Get it a tune up
You (hopefully) get a check-up once a year and get your teeth cleaned every six months. Maintaining your bike’s health is important too. Bike shops often have special deals during their slower winter months, so why not get a professional mechanic to give your ride a once over. Small things like getting a new chain or getting your brakes adjusted can make a big difference. Even if you’re waiting for warmer weather to get back to regular riding, a February tune up means you’ll be ready as soon as spring comes around.
Buy it some new accessories
If you’d buy your lady a necklace, or purchase some cufflinks for your beau, why should your bike be left out? Consider some new bar tape or grips, some shiny pedals or even a nice comfortable saddle. A few new add-ons can make an old bike like new, and can make your ride smoother and more comfortable.
Take it for a ride
While your significant other might demand dinner and a movie, your bike is more of the adventurous type. It doesn’t need filet mignon or chocolate cake: it just wants a handful of miles on the road or trail. Maybe take it someplace it’s never been, or on a favorite ride that’s become your special spot.
Get it a friend
If you really want to go all out this Valentine’s Day, you could give your bike the ultimate gift: some company. If you get to experience the joy of companionship, why shouldn’t your bike? Think of all those cold lonely nights in the hallway or garage, and how much happier your bike would be with another by its side.