Resources for your

bike business.

Bike-oriented image

The trajectory of the industry is influenced by our collective power as bike businesses. These webinars have been carefully chosen to offer insight into high priority and relevant topics. As the industry landscape changes, we all must adapt and learn to promote better biking for everyone. Please use these resources as a way to stay up-to-date on industry activity and position your business for success.

2021 Schedule:

Jan. 21 

How PeopleForBikes Is Working For You in 2021 » WATCH NOW

We are dedicated to keeping bikes front and center. This means helping new riders stay on their bikes, positioning bikes as an essential and prominent part of COVID-19 recovery and continuing the growth of bike sales and participation well into the future.

Feb. 25

How The New Administration Can Go Big for Bikes » WATCH NOW

We'll take a look at legislative and administrative opportunities for bike policy at the federal level in the next six months. PeopleForBikes is working with the Biden administration and 117th Congress on all things electric bicycles and infrastructure funding, lowering carbon emissions and expanding recreation access.

April 21

Electric Bicycle Purchase Incentives: Benefits for Your Customers » WATCH NOW

Electric bicycle purchase incentives stand to benefit your business, your customers and the planet. Join us to learn the latest on the congressional E-BIKE Act, incentive programs at the state and local levels, and how you can support the creation of purchase incentives in your community.

April 28

You Sold a Bike. Now What?  » WATCH NOW

We built Ride Spot to address the top barriers to riding head-on, and while we didn’t intend to create a post-pandemic solution for our industry, that’s what we’ve done!  Ride Spot makes it easy to promote great riding experiences to riders of all skill levels in an inviting way, both in store and online. Our Affiliate tools make it easy to engage riders with routes, events and challenges.

May 27

Understanding Inventory Data » WATCH NOW

Learn about the current state of the supply chain and inventory levels. Use our new inventory data and insights from NPD Group to make smarter decisions and guide your company’s production levels. We’ll show you how to access these tools within the PeopleForBikes Member Center.

June 24

City Ratings Goes Global: New Cities + New Scoring » WATCH NOW

The PeopleForBikes City Ratings is a data-driven approach to evaluate how good cities are for bicycling. This year, we expanded to feature more than 600 U.S. cities, including 150 brand new to the program. We’ve also gone international, with 12 countries represented. Find out more about this year's ratings and learn from top performing cities on how to improve biking in your community.


Understanding & Using Apparel Market Data » WATCH NOW

Learn about newly available apparel market data from NPD Group and how to access it in the PeopleForBikes Member Center. This webinar will also include a discussion on what we're seeing in retail inventory data specific to the apparel market.


No webinar this month


Better Industry, Better Planet: Reduce Your Company’s Climate Footprint » LINK COMING SOON


Build a Better Workplace: Incentivize Bike Commuting » LINK COMING SOON


Trade & Tariff Outlook: How The Changes Affect Your Business » LINK COMING SOON


DEI is Not a Trend, It’s a Commitment » LINK COMING SOON

2020 Schedule:

Jan. 15 

PeopleForBikes is working for you in 2020 – Here’s how » WATCH NOW

Feb. 19 

2020 Outlook: The bike industry on Capitol Hill » WATCH NOW

March 12

Preparing for Disruptions: Coronavirus and the bicycle industry » WATCH NOW

March 18

Everything E-Bikes: Understanding the rules and regulations that shape biking’s fastest growing market » WATCH NOW

April 2

COVID-19 Bike Industry Update » WATCH NOW

April 7

COVID-19 response: Bike industry guidance on Small Business Association loans » WATCH NOW

April 15

Ride Spot: How PeopleForBikes is promoting safe routes, local businesses and making biking better for everyone » WATCH NOW

May 12

Board and Committee Member Orientation: How to get the most out of your PeopleForBikes volunteer experience » WATCH NOW

May 14 

E-bike webinar: Using pilot programs to navigate e-bike use on the trail » WATCH NOW

May 20

Tariffs and the Bike Industry: The evolving story of what tariffs mean for your business and the industry overall » WATCH NOW

May 27

UL 2849: Standards and Implications for the E-Bike Industry » WATCH NOW

June 17

PlacesForBikes City Ratings: What we can learn from measuring bicycling in the U.S. » WATCH NOW

June 24

PeopleForBikes Business Intelligence Hub: Insights on trends to guide the bike industry » WATCH NOW

July 30

How Federal Infrastructure Investments Can Help the Bike Boom » WATCH NOW

Aug. 18

PeopleForBikes Town Hall with Jenn Dice, CEO » WATCH NOW

Sept. 9

Sustainability and the Bike Industry: Join us in our new initiatives » WATCH NOW

Oct. 28

Trade and Tariff: 2020 Recap + Where We’re Headed in 2021 » WATCH NOW

Nov. 17

Make Your City Better for Biking with Advocacy Academy » WATCH NOW

Dec. 10

Leveraging Policy to Support The Bike Boom in 2021 » WATCH NOW

Complete Series

Want to see what we were up to in 2020? Check out our YouTube channel for the complete series.

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