Vice President of Finance

Title: Vice President of Finance

Type: Full-time

Location: Boulder, CO

Industry: Bicycle Industry Nonprofit

Employment and Classification: “At will” employment status; full-time position

About PeopleForBikes

PeopleForBikes (PFB) works to unite millions of Americans, thousands of businesses and hundreds of communities to make every bike ride safer, more accessible and more fun. Our mission is to get more people on bikes more often and make biking better for everyone. Nationwide, PeopleForBikes represents 290 supplier members, more than 1,100 Ride Spot retailer members and nearly 1.4 million individual supporters. PeopleForBikes has a Coalition that is the U.S. bicycle industry’s trade association and a Foundation that supports and promotes bicycling’s benefits and backs crucial bike infrastructure projects and programs.

Job Summary

The vice president of finance (VP) has primary responsibility for all aspects of PeopleForBikes’ financial management, oversight and reporting. This position will provide leadership and coordination in the accounting, forecasting and budgeting efforts for the PeopleForBikes Coalition, a 501(c)(6) trade association plus an affiliated political action committee, and the PeopleForBikes Foundation, a 501(c)(3) organization. 

Reporting directly to the CEO and serving as a member of the senior leadership team, this position provides leadership for all aspects of the organization's financial functions for the two legally and operationally distinct organizations. The VP will collaborate closely with the CEO and Boards of Directors to ensure that all financial operations of PeopleForBikes follow nonprofit best practices and are fully compliant.


In addition, the position will provide leadership with hands-on management to ensure the organizations maximize financial results and performance, effectively budget and forecast cash flows and are compliant with generally accepted accounting principles and all funder and contract requirements. The VP will also focus on maintaining sound financial management and controls, efficient and cost-effective financial operations, policies, procedures and effective risk management. This position directly oversees a staff accountant and other indirectly related positions.




  • Design and lead the process for creating financial forecasts and tracking, cash flow projections and analyses, develop achievable annual budgets and deploy financial resources across both organizations.
  • Ensure that the PeopleForBikes Coalition and Foundation are financially solvent.
  • Spearhead the development and implementation plans of financial systems and processes to ensure that PeopleForBikes’ financial operations, tools and staffing support effective financial management.
  • Develop, maintain and monitor all accounting systems and procedures for the recording of all revenue transactions. Recommending and implementing improvements to systems.
  • Maintain financial systems and internal controls that are sufficient to safeguard financial assets and protect the reputation of the organization.
  • Reconcile general ledger asset, liability and revenue and expense accounts monthly.
  • Provide monthly and quarterly financial statements and budget reports for program management. Assist staff in budget education and adherence.  
  • Ensure compliance with local, state and federal authorities.
  • Ensure annual external audits are completed in a timely manner and without qualification.
  • Coordinate with external accounting firm in the preparation of the organizations’ annual Form 990 filings.


  • Lead organizational financial risk management efforts and work with external advisors to mitigate risk.
  • Monitor all insurance coverages.
  • Oversee and ensure the accurate and timely completion of all compliance related filings, including the timely submittal of lobbying reports, and filings with the federal election committee (as required for our political action committee).
  • Review and recommend for approval all contracts, leases, vendor agreements and other contractual matters.

Human Resources

  • Responsible for all payroll administration, payroll tax and reporting compliance, including filings required for several out-of-state employees.
  • Manage employee benefits plans, including the annual open enrollments for health insurance, the administration of the PeopleForBikes’ 401(k) retirement and long-term disability plans and the annual filing of Form 5500.


  • A minimum of eight years of senior leadership experience in financial management, including forecasting, fiscal management, budgeting, grants management and analysis.
  • Proven professional experience in finance, accounting, budgeting and cost control principles including GAAP in organizations with a budget of at least $5 million.
  • Demonstrated experience in leading and managing finance staff, including strong ability to delegate, train, coach and motivate.
  • A degree in accounting or similar business discipline is required.
  • CPA preferred.
  • Nonprofit work experience is strongly preferred.
  • Strong grants tracking and reporting experience preferred.
  • PeopleForBikes will consider alternative ways that an applicant may have gained the required qualifications, outside of traditional pathways.

Skills and Attributes

  • Strong analytical and organizational skills.
  • Is honest, has sound judgement and is discrete.
  • Demonstrated proficiency in various modular based accounting softwares (Quickbooks Enterprise Edition is a plus).
  • Excellent written, oral and interpersonal communication skills — in particular the ability to easily convey complex financial concepts and results to employees at all levels.
  • Ability to work independently with minimal supervision to achieve deadlines.
  • Capable of handling confidential and financial information.
  • Ability to juggle multiple projects with attention to detail and accuracy while adhering to deadlines in a high-energy, fast-paced environment.
  • Collaborative management and working style with a diverse workforce.
  • Passionate about PeopleForBikes’ mission and the power of the bike to make life great.
  • A commitment to safe, healthy, reliable and affordable access to bicycling for all, especially those from underserved and marginalized communities.
  • Commitment to align financial decisions with PeopleForBikes’ values regarding sustainability and diversity.


 Compensation and Benefits

This “at-will” position offers a competitive salary commensurate with experience with a range of  $125,000 - $165,000.  PeopleForBikes offers an excellent and comprehensive benefits package. This includes paid health insurance for employees, a generous paid-time-off (PTO) policy including 22 days plus federal holidays, paid parental leave, a flexible work schedule including work from home options and optional participation in a deferred compensation retirement plan with immediate vesting of the competitive employer match. In addition, we provide long-term disability insurance, a cell phone plan and a laptop computer along with other benefits.


At PeopleForBikes, our agreed-upon set of team norms are what drives us to do our best every day that we show up to work. Our core purpose is to make life great, and our core values are to put others first, include everyone and it can always be better. We’ll talk more in the interview process about what these mean, but for now, know that we continually strive to build and strengthen our team, we work together effectively to serve our mission and we have fun. Beyond that, we’re casual, we work flexibly with some remote work allowed and we love dogs. You don’t have to be an amazing bike rider to work here — what matters to us is a desire to work alongside passionate people improving the world through bikes (and hopefully you love bikes too).

To Apply

  • Interested applicants should submit a resume and cover letter in a single PDF file, via email, with “VP of Finance” in the subject line to PeopleForBikes’ chief of staff at
  •  The cover letter should not exceed one page and briefly explain the candidate’s applicable experience, including experience working with people of different cultures or backgrounds to make them feel included and with a sense of belonging.

Due to volume, we will not respond to telephone or in-person inquiries. Incomplete applications will not be considered. The position is available immediately and will remain open until the position is filled. Interested applicants are encouraged to visit for general information and organizational background.

Equal Opportunity

Our work to create safer, more comfortable and accessible places to ride for everyone starts with us. As an equal opportunity employer, we are committed to hiring a diverse workforce and will consider alternative ways in which an applicant may have gained the required qualifications outside of traditional pathways.


We are working to ensure our staff reflects the backgrounds, experiences and perspectives of the communities we serve. Employing a diverse staff enables us to better serve diverse communities and build an empowering, collaborative and innovative work culture. We strive to create an inclusive work environment where employees from all backgrounds and communities feel welcomed, valued, respected and received. Please see more about our efforts externally and internally at

We believe that no matter who you are, where you're from or why you ride, everyone can find joy on a bicycle. When you work at PeopleForBikes, you help us do the same.