Travel With Care

UPDATE: If you are a local group looking to place Travel With Care ads in your community, you can use this new style guide to create co-branded ads.

Chef. Student. Firefighter. Brother. Sister. Wife.

They might ride bikes, but above all they are people, just like you and me.

  
Scroll down to view the full series of Travel With Care ads.

The Travel With Care campaign is aimed at humanizing people on bikes and encouraging better behavior among drivers and bike riders. We want to inspire the general public to see every bike rider as a neighbor, friend or family member—just a normal person who chooses to bike. In addition to humanizing bicyclists, the campaign’s message is built around bettering behavior by both people in cars and on bikes by asking them to travel with care and to “melt icy relations on the road.”

This campaign originated in Pittsburgh, PA, where local advocacy group Bike Pittsburgh created a public service campaign, Drive With Care, in response to a series of bike rider fatalities. Thanks to Bike Pittsburgh for working with us to take their PSA national!

Travel With Care is just one component of our work to make bicycling safer and improve the bicycling experience in the United States. Our Green Lane Project helps cities build protected bike lanes, which research confirms decrease crashes for all road users. In addition to catalyzing the installation of protected bike lanes, PeopleForBikes provides grants to help communities install bike paths, trails and lanes.

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PeopleForBikes is seeking donated print, web and outdoors advertising opportunities for the PSA. Media representatives interested in helping share the campaign are encouraged to contact us.

Thanks to our models—Tim Johnson, Kinley Kripke, Eric Larsen, Raydan Phillips, Rebecca Rusch, Scott Speed and Biju Thomas—for appearing in the series.

Photography: Jamie KripkeAdam Coppola, Todd Meier
Design: Wall-to-Wall Studios, Anthem Branding