As any rider knows, bike shops are the hub of the cycling community. They are the hub of the PeopleForBikes community too—that's why we're looking for more stores to become official PeopleForBikes Retailers. You don't have to be a bike shop to join: pro-bike coffee shops, breweries, and other establishments are welcome too. If your customers care about better biking, we want you.
What it means to be a PeopleForBikes Retailer
Community connections are important to us. As a PeopleForBikes Retailer, you can help us grow our movement and connect our supporters. There are three key ways you can help:
1) Ask your customers to join PeopleForBikes
Use the paper pad supplied in the retailer kit or download our iPad app (search the iTunes store for PeopleForBikes) to sign up people at your store. We'll keep track of the new members you bring in and send you rewards.
2) Ask your customers to donate to PeopleForBikes
Every dollar donated makes your ride better. Join our Retail Roundup program, and ask your customers to round up their purchase to the next dollar with a donation to PeopleForBikes. We'll double every dollar you collect and send it back out to the best community bike projects through our Grant Program. Click here for instructions on setting up the Retail Roundup.
3) Promote PeopleForBikes through your marketing efforts
Help get the word out about our movement by sharing PeopleForBikes on your social meda, emailing your customer mailing list, placing our supporter badge on your website, or adding our logo to your shop team jersey. You can find these assets on our Downloads page.
What's in it for your business
We know it takes effort to promote PeopleForBikes. Here's why it's worth it to you:
1) You're bringing reinforcements to the fight for better biking
The more riders who join PeopleForBikes, the more power we have when we take action to defend or improve bicycling. There are 50 million Americans who ride bikes, but, historically, only a fraction have been connected with an advocacy group. We're changing that by offering individual riders a simple and easy way to get involved. A larger army means more bike paths, lanes, trails, and pro-bike policies.
2) You're making bicycling better in your own community.
Thanks to the support of our supplier members, we're doubling every dollar we collect through our Retail Roundup and sending it back out to local groups in the form of community grants. The donations you collect from your customers will leverage industry funds and go back to worthy projects in your own community.
3) We'll promote your business to our members
Once you become a PeopleForBikes retailer, we'll feature you on our Get Local page, directing our supporters in your state to your store. We'll also promote select PeopleForBikes-related events, like advocacy nights or a cruiser rides, to our members in your area through our large email and social media followings.
What's in the retailer kit
We send every PeopleForBikes retailer a retailer kit to place at your counter. If you have multiple store locations, we'll send you a kit for every store. The retailer kit is durable and includes a point-of-purchase display, buttons, stickers, and info cards for customers to take, a sign-up pad to collect names, window cling to indicate your membership, and a gift for the shop.
If you need refills of your supplies or additional kits, email firstname.lastname@example.org or call us at 303.449.4893.