Media Center: PeopleForBikes + Trek Factory Racing

> CONTACTS
> WHO
> WHAT
> WHEN
> WHERE
> WHY
> KEY IDEAS
> LOGOS
> RELEASES

CONTACTS

Verde PR
Lauren Fallert
lfallert@verdepr.com
1.970.259.3555 x3

PeopleForBikes
Tim Blumenthal
President
tim@peopleforbikes.org
1.303.875.9222

Kate Powlison
Marketing + Communications Manager
kate@peopleforbikes.org
1.303.601.1670

Trek Factory Racing
Tim Vanderjeugd
tim@trekfr.com
+32 477 60 16 20

 

WHO

PeopleForBikes (a not-for-profit organization launched in the U.S. to make every bike ride better), in cooperation with Trek Factory Racing, and in partnership with people who ride bikes all over the world.

Since its inception, PeopleForBikes has:
— Secured federal funding to build more than 29,000 U.S. bike lanes, paths, and trails.
— Awarded more than $10 million in grants.
— Helped increase bicycling in U.S. cities 85% since 2001.

 

WHAT

A campaign to build a broad base of support that will help improve bike riding conditions. People who ride are asked to provide their name and email address to become part of the movement. No membership fee is charged. The goal for 2014 is to sign up 1 million+ members.

 

WHEN

For the remainder of the 2014 race season, with a special emphasis on the Tour de France, which provides an exceptional worldwide media platform to introduce the campaign to cyclists, building on the endorsement of world-class professional athletes.

 

WHERE

After three years of focusing on the United States, the campaign goes global this July. PeopleForBikes will introduce new supporters to excellent local organizations that make bike riding better in their home countries.

 

WHY

By uniting 1 million cyclists, PeopleForBikes will have the clout to work for safer cycling conditions. People—wherever they live—should be able to ride safely and comfortably and enjoy cycling’s many benefits—for health, recreation, the economy, the environment, community and sustainability. While the challenges and opportunities for cycling vary around the globe, the benefits are universal.

 

KEY IDEAS

1) THIS PARTNERSHIP IS UNPRECEDENTED.
Pro racing teams have often partnered with charities, but this is the first time a WorldTour team is giving prime sponsorship support to a non-profit that focuses on making bicycling safer for all types of riders. World-class racers are advocating for better worldwide riding experiences for everyone—no matter where and how they ride.

2) OUR GOAL IS TO UNITE 1 MILLION RIDERS BY THE END OF 2014.
Currently, more than 800,000 people have given us their name in support of better and safer riding conditions. By uniting everyone who cares about bicycling—whether they ride a bike or not—we can send a clear message to our global leaders that bicycling is important.

3) SAFER BICYCLING CONDITIONS MATTER TO EVERY TYPE OF RIDER.
Anyone who rides a bike wants to feel safe. It doesn’t matter if they are a racer rocketing down a twisty descent in the middle of a big race, a commuter trying to get to work, or a child pedaling around the neighborhood. Everyone wants a safer bicycling experience. PeopleForBikes, with the help of Trek Factory Racing, is working to make it happen.

What does safe riding mean? Striped bike lanes on roads where traffic is slow; protected bike lanes in the busy sections of cities; multi-use paths and trail networks everywhere. Respect and courtesy are shared by motorists and riders everywhere. Bike riding is an appealing choice for 8-year-olds and 80-year-olds and everyone in between.

 

LOGOS

Download the PeopleForBikes vector logos and guidelines

 

RELEASES

6.25.14 Trek Factory Racing Announces PeopleForBikes as Key Partner