San Diego Education and Encouragement
Organization: San Diego County Bicycle Coalition
Status: Project complete
Address: San Diego, CA
The San Diego County Bicycle Coalition is focusing on education and encouragement to promote bicycling in their city. Through public outreach and awareness as well a new social marketing campaign, modeled after successful programs in Chicago and Portland, they hope to get more people to use the excellent infrastructure that already exists in San Diego—and make the case for more bike facilities that will bridge existing gaps in the network.