Market Research and Message Development

Organization: Cities of Portland and San Francisco

Year: 2012

Amount: $40,000

Status: Project complete

Type: Advocacy

Address: Portland, OR

Our organization worked with San Francisco and Portland to determine which messages best resonate with key audiences around two topics: more people on bikes benefits cities and city investment in bicycling infrastructure is good. This $40,000 grant will provide critical information on what existing research tells us, who we need to reach, and what arguments are most effective in advancing bicycling as an activity, a transportation option, and an investment.