New Belgium Brewery stands up for better biking during National Bike Month

April 30, 2014

by Sarah Murer, Marketing Coordinator

Since we launched PeopleForBikes in 2010, it has always been important to us that we partner with companies who are doing their part to help make biking better in the U.S. One of the biggest advocates for the biking community (both locally and nationally) is none other than New Belgium Brewery in our neighboring city of Fort Collins, CO.

For the second year in a row, the PeopleForBikes logo will be placed on nearly every bottle of New Belgium beer produced for National Bike Month in May nationwide, including Fat Tire, Ranger and Rampant. In 2013, our bike smiley face made it on more than 8 million bottles – that’s a lot of beer!

Alternatively powered and 100 percent employee owned, New Belgium’s goal is to maintain an environmentally, socially and economically conscious business by aligning their business practices with nature and its inhabitants. They have raised more than $3 million for bike non-profits at Tour de Fat events throughout the U.S.

“The idea is that someone will be having a beer in their backyard and be able to check out what PeopleForBikes is all about,” said Michael Craft, Senator of Tour de Fat Non-Profit Relations. “We hope that people who haven’t joined the movement will take the two minutes to do so and ultimately push the movement to more than one million people!”

In addition to partnering on the labels for National Bike Month, PeopleForBikes has committed to being at every Tour de Fat event in 2014 to help spread the word on better biking. Below is a complete list of the 2014 Tour de Fat events. Come out, say hi and grab a beer with us if you're in town!

5/31/14 – Washington, DC
6/21/14 – Durham, NC
7/12/14 – Chicago, IL
7/26/14 – Twin Cities, MN
8/16/14 – Boise, ID
8/30/14 – Fort Collins, CO
9/6/14 – Denver, CO
9/13/14 – San Francisco, CA
9/27/14 – San Diego, CA
10/4/14 – Tempe, AZ

See all Partners blog entries

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