GM blunders onto campus
Our partner, the League of American Bicyclists, brought us this piece of disturbing news today: General Motors has launched a new ad campaign on urban college campuses to encourage students to "Stop Pedaling -- Start Driving."
Although we try to get around on two wheels whenever possible, here at PFB we recognize that sometimes taking a car is the best option. But, we would argue that it's almost never the best option on a college campus! Pedaling to class is practically universally accepted as the fastest, cheapest, healthiest, and most fun method of transportation at alma maters around the country. We hope that GM will soon realize that this campaign is not only shameful, it's just not true.
You can read more on the League's blog. Or, let Chevrolet and GMC know how you feel about their new campaign.
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