First Fridays, First Memories: Sarah

June 07, 2013

Sarah Murer, Marketing Coordinator


Marketing coordinator Sarah, far right, on a mountain bike ride with PeopleForBikes staff.

As a way to show you the people behind PeopleForBikes, we do a short interview on the first Friday of every month. The theme? Bicycling firsts. Last month we interviewed our vice president of finance, Erik Esborg. This month, we turn our four questions to marketing coordinator and dog lover, Sarah Murer.

What is your first memory of bicycling?
I remember the day that my parents took off my training wheels. The sense of freedom that I felt as I pedaled away from them, focusing all my energy on balancing this pink two wheeled machine I was riding. I also remember that I did not see that big bush that jumped right in front of me. Yep, that's right—it jumped right in front of me. Fortunately, neither the fall nor the bush were able to keep me from experiencing life behind the handlebars of my pink bike (and matching pink streamers).


Unfortunately there is no photographic evidence of me and my pink bike, so here's me learning how to roller skate instead.

When did you first fall in love with bicycles?
I had a love affair with bikes as a child. I'd call it an affair because it didn't last. My bike was my main form of transportation around the neighborhood because it was way cooler than walking. I'm not sure if it was the allure of learning to drive or too many extracurricular activities, but I put my bike away for many, many years.

In 2008, I moved to Colorado right after graduating from college. My now-husband and I bought bikes to ride around Denver. They weighed a ton, but I still loved to ride that bike. I'd ride to get dinner, go to yoga, and to play kickball. We even bought a Burley to put our two Chocolate Labs, Sadie and Ryleigh, in so they could join us on our excursions.


Sadie & Ryleigh get ready to go for a spin in their Burley.

In 2010, my co-worker Kate and I volunteered (crazily I might add) to drive to the Interbike trade show in Las Vegas. Once we got there, we ventured out to the Dirt Demo to do some test riding. I had never ridden a mountain bike, especially not one with a full suspension. She picked me out a beautiful blue and grey women's Trek FuelEX 5. She led the way to a pump track that they had just built. I faced my fears and dropped into the pump track with my heart racing. After the first loop, I was hooked. Pump tracks are a beautiful thing that allow full grown adults to feel like children again. If you haven't ridden one, I encourage you to do so as soon as you can! A few months later, I went out and bought that exact bike and truly fell in love with bicycling.


Right after I got my Trek FuelEx5, who I named Sylvia.

When did you first know bicycling would be part of your career?
Three years ago, I applied for a position at PeopleForBikes on a whim. I thought, "This place looks cool and I like bikes!" Miraculously I got the job. After a few days, I knew that bicycling would be part of my career for a long time. The passion my co-workers have for bicycling in all its forms is contagious, and I soon caught the bug. Now in my spare time I encourage my friends and family to get out and ride and experience the joy of being on a bike. While I may not have always envisioned bicycling being part of my career, it was fun to realize how much I enjoy having bicycling being not only my day job, but part of my life as well.

What is your favorite thing about bicycling?
For me, it is mind clearing. I'm able to get on my bike and forget everything else. As a fairly good multi-tasker, my brain is constantly going. I'm always thinking about what needs done and what's next on my ever-growing to-do list. But when I'm on my bike, my brain stops and lets my body take over. It's really serene, except for those few times (or many) where my clumsiness creeps in and gently reminds me with a pedal to the shin that I still have a lot to learn.

I also really enjoy the camaraderie that bicycling brings. As the slowest member of any group ride can attest to, sometimes it can be difficult riding with others. I have some really great friends and a very patient husband who are constantly providing me with useful tips to help improve my riding, even though I may not always want to hear them as they tell me. It's nice to have others to share a beer with after a long trail ride.


Pump tracks are even more awesome when they are in a friend's backyard.

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